UNCOVER WHAT
YOUR CUSTOMERS
REALLY WANT

Edizon is your partner for growth by innovation.

Formerly known as Strategyn iip, we uncover true customer needs, quantify potential for value creation and create growth strategies that deliver predictable success. We put Jobs-to-be-Done theory into practice with  Outcome-Driven Innovation® process, in a close partnership with Strategyn, Inc.

CONTACT

Make Innovation predictable … just like Edi[s/z]on!

People buy products and services to get a job done. The goal of innovation is to create products and services that address unmet customer needs. 

Anthony W. Ulwick

Successful innovators don’t start with
ideas, they start with the need.

Outcome-Driven Innovation®

Outcome-Driven Innovation® (ODI) is an innovation market research and strategy process that ties customer-defined metrics to the “Job-to-be-Done”, making innovation measurable and predictable. The process employs qualitative, quantitative, and market segmentation methods that reveal hidden opportunities for growth.

Details

1st JTBD SUMMIT
EUROPE 2019

Get a new perspective for innovation with Jobs-to-be-Done thinking and your “Level 1 Summit Certificate – JTBD + ODI Entry”. Use the interactive format and discussions to get in touch with innovation executives. Exchange your experiences on customer centric Innovation.

On March 27, we will take you to one of the most beautiful places in Austria: Schönbrunn Palace. The next day we go up high. Over the rooftops of Vienna, we will show you how Jobs-to-be-Done allows you to completely redefine your perspective in innovation management.

Visit our event webpage: jtbd-summit.com

Edizon
News

Here you find recent blog articles from Edizon about Jobs-to-be-Done theory and Outcome-Driven Innovation® methodology as well as news about our events and the Edizon teamspirit.
Overview
06.02.2019

The latest program for our JTBD SUMMIT is online

1 ½ days filled with inspiring presentations, panel discussions and breakout sessions. Learn how experts apply JTBD + ODI in different industries. Visit …

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04.02.2019

1st JTBD Webinar

Listen to our 1st JTBD Webinar on our Youtube channel.  Martin Pattera explains the Jobs-to-be-Done Theory and Outcome Driven Innovation. Recorded on January, 30th, …

MORE
11.01.2019

Christmas party

Throughout the year our team was driven by the goal to make innovation more predictable and fruitful for our clients, and we worked …

MORE

Books & Papers

Learn more about Jobs-to-be-Done and Outcome-Driven Innovation®. Download the latest book, white papers and articles in the original version from Strategyn with an abstract of Edizon.

Overview
Anthony W. Ulwick

Jobs-to-be-Done
Theory to Practice

Why do so many innovation projects fail? What are the root causes of failure? How can they be avoided? Since 1990, Tony Ulwick has pioneered an innovation process …

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ANTHONY W. ULWICK

Turn Customer Input into Innovation

This article explains why listening to the “voice of customer” is not enough and presents a better approach to turn customer input into innovation. It points out that …

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Study

Innovation-Track-Record Study

Companies have a five times higher success rate in their innovation activities when they use Outcome-Driven Innovation® (ODI). This is the result of an independent research study Strategyn …

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Anthony W. Ulwick

Outcome-Driven Innovation

Companies often fail in their innovation initiatives because they lack one fundamental prerequisite for innovation success: they are not able to create real customer value. The problem behind …

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Lance A. Bettencourt and Anthony W. Ulwick

The Customer-Centered Innovation Map

People “hire” products and services to get jobs done. They will choose those products and services that help them get a job done better and/or more cheaply. Understanding …

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Anthony W. Ulwick

What is Innovation?

Jobs-to-be-Done is best defined as a perspective — a lens through which you can observe markets, customers, needs, competitors, and customer segments differently, and by doing so, make …

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Anthony W. Ulwick

Building a Customer Centric Culture of Innovation

Customer orientation is not a novelty to managerial practice but there are still exceedingly few companies to be truly customer centric. In customer centric organizations, everyone across the …

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Anthony W. Ulwick and Perrin Hamilton

The JTBD Growth Strategy Matrix

This article provides a new perspective on understanding innovation strategies and deciding with strategy (or strategies) a company should pursue for entering new markets as well as for …

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success rate

With over 86% success rate, products developed with Outcome-Driven Innovation® (ODI) are about five times as successful as the results of traditional innovation processes.
Outcome
0 years

experience

With our partner Strategyn we as Edizon successfully introduced Jobs-to-be-Done (JTBD) with Outcome-Driven Innovation® (ODI) in the last 11 years into the DACH market.
About us
0

customer needs

In numerous projects over almost every industry we uncovered around 6200 real customer needs.
What is ODI

Do you want to uncover what your customers really want?

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