Outcome-Driven Innovation®

Outcome-Driven Innovation® (ODI) is an innovation market research and strategy process that ties customer-defined metrics to the “Job-to-be-Done”, making innovation measurable and predictable. The process employs qualitative, quantitative, and market segmentation methods that reveal hidden opportunities for growth.

Details

Define the market around the Job-to-be-Done

Uncover the customer’s needs

Quantify over/underserved needs

Discover hidden segments of opportunity

Formulate the growth strategy

Read the ODI
White Paper

Make Innovation predictable … just like Edi[s/z]on!

People buy products and services to get a job done. The goal of innovation is to create products and services that address unmet customer needs.

Anthony W. Ulwick

Successful innovators don’t start with
ideas, they start with the need.

Anthony W Ulwick (Strategyn) about Jobs-to-be-Done and Edizon

Tony Ulwick is the pioneer of jobs-to-be-done theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of the strategy and …

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Hussmann Case Study

Ingersoll Rand’s Hussmann division decided in 2009 to reexamine its LED product line. Used to illuminate refrigeration cases for cold beverages and perishable …

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Gerald Steiner

“Using the Outcome-Driven-Innovation® methodology to enhance innovation within a digital context enabled us to identify the basis for possible digital solutions. Accepting core needs in order to find either a digital or non-digital solution to get the Job-do-be-Done is the first step for a successful innovation process. With Edizon we found the right partner to identify and quantify unmet customer needs in a structured way!”

References

For the last 12 years, our passion has been to help companies grow with innovation. The results speak for themselves. Companies have a five times higher success rate in their innovation activities when they use Outcome-Driven Innovation® (ODI).

References

Edizon
News

Here you find recent blog articles from Edizon about Jobs-to-be-Done theory and Outcome-Driven Innovation® methodology as well as news about our events and the Edizon team spirit.

Overview

18.03.2020

COVID-19 measures - operation continues

COVID-2019 does not keep Edizon from being there for you. All employees are working from home and are in contact via online meetings. …

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17.03.2020

The Key to Sustainable Innovation

A few months ago my TV suddenly showed a broken pixel in the upper left corner. It’s an older model and I am …

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13.03.2020

Internal training for our team

Our colleagues Dietfried and Oliver were surprised by the team. You want to know why? The team wanted to thank them for the …

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Books & Papers

Learn more about Jobs-to-be-Done and Outcome-Driven Innovation®. Download the latest book, white papers and articles in the original version from Strategyn with an abstract of Edizon.

Overview

Anthony W. Ulwick

Outcome-Driven Innovation

Companies often fail in their innovation initiatives because they lack one fundamental prerequisite for innovation success: they are not able to create real customer value. The problem behind …

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Sarah Miller Caldicott

What Would Edison Say?

Written by the great-grandniece of Thomas A. Edison, this article examines the basic paradigms and the approach to innovation of one of the greatest minds in history. Edison …

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Anthony W. Ulwick

What Customers
Want

In a book that challenges everything you have learned about being customer driven, internationally acclaimed innovation leader Anthony Ulwick reveals the secret weapon behind some of the most …

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Anthony W. Ulwick

Turn Customer Input into Innovation

This article explains why listening to the “voice of customer” is not enough and presents a better approach to turn customer input into innovation. It points out that …

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Anthony W. Ulwick and Perrin Hamilton

The JTBD Growth Strategy Matrix

This article provides a new perspective on understanding innovation strategies and deciding with strategy (or strategies) a company should pursue for entering new markets as well as for …

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Anthony W. Ulwick

What is Innovation?

Jobs-to-be-Done is best defined as a perspective — a lens through which you can observe markets, customers, needs, competitors, and customer segments differently, and by doing so, make …

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Lance A. Bettencourt and Anthony W. Ulwick

The Customer-Centered Innovation Map

People “hire” products and services to get jobs done. They will choose those products and services that help them get a job done better and/or more cheaply. Understanding …

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Study

Innovation-Track-Record Study

Companies have a five times higher success rate in their innovation activities when they use Outcome-Driven Innovation® (ODI). This is the result of an independent research study Strategyn …

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Anthony W. Ulwick

Jobs-to-be-Done
Theory to Practice

Use the Link bellow to hear the audio version of Tony Ulwick’s book ‘Jobs-to-be-Done Theory to Practice’

Audiobook

Anthony W. Ulwick

Jobs-to-be-Done
Theory to Practice

Free Download of Tony Ulwick’s latest book. Why do so many innovation projects fail? What are the root causes of failure? How can they be avoided? Since 1990, …

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Anthony W. Ulwick

Building a Customer Centric Culture of Innovation

Customer orientation is not a novelty to managerial practice but there are still exceedingly few companies to be truly customer centric. In customer centric organizations, everyone across the …

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success rate

With 86% success rate, products developed with Outcome-Driven Innovation® (ODI) are five times as successful as the results of traditional innovation processes.

Outcome

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experience

With our partner Strategyn we as Edizon successfully introduced Jobs-to-be-Done (JTBD) with Outcome-Driven Innovation® (ODI) in the last 12 years into the DACH market.

About us

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customer needs

In numerous projects over almost every industry we uncovered around 10350 real customer needs.

What is ODI

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UNCOVER WHAT
YOUR CUSTOMERS
REALLY WANT
& CREATE GROWTH
STRATEGIES

Edizon is your partner for customer-centric growth & innovation strategies.

Outcome-Driven Innovation®

Make Innovation predictable … just like Edi[s/z]on!

Successful innovators don’t start with
ideas, they start with the need.

Anthony W Ulwick (Strategyn) about Jobs-to-be-Done and Edizon

Hussmann Case Study

Gerald Steiner

References

Edizon
News

COVID-19 measures - operation continues

The Key to Sustainable Innovation

Internal training for our team