Outcome-Driven Innovation®

Outcome-Driven Innovation® (ODI) is an innovation market research and strategy process that ties customer-defined metrics to the “Job-to-be-Done”, making innovation measurable and predictable. The process employs qualitative, quantitative, and market segmentation methods that reveal hidden opportunities for growth.

Details

Define the market around the Job-to-be-Done

Uncover the customer’s needs

Quantify over/underserved needs

Discover hidden segments of opportunity

Formulate the growth strategy

Read the ODI
White Paper

Make Innovation predictable … just like Edi[s/z]on!

People buy products and services to get a job done. The goal of innovation is to create products and services that address unmet customer needs.

Anthony W. Ulwick

Successful innovators don’t start with
ideas, they start with the need.

Florian Dahm (PERI) about Jobs-to-be-Done and Edizon

Florian is a Senior Consultant in the Strategic Marketing department of PERI, a supplier of formwork, scaffolding and engineering solutions. He is responsible …

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Learn how leading companies used Edizon Innovation Case Studies for their growth challenges

Advanced Surgical Tools Case Study

In 2006, Advanced Surgical Tools (AST) wanted to extend a successful product line into attractive adjacent markets. Surgical tools based on AST’s Unity …

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Robert Andexer

“ODI Studien sind nicht nur eine Momentaufnahme, sondern bieten Insights und Wissensvorsprung für lange Zeit. Jahre nach dem Projekt konnten wir aus einem Radikalkonzept von damals einen revolutionären Prototypen entwickeln, der bei der Branchen-Leitmesse sensationellen Zuspruch erhielt. So können wir nun auch noch Jahre später von der Studie profitieren, die Regeln in der Branche neu definieren und uns Innovationsvorsprung nachhaltig sichern.”

References

For the last 11 years, our passion has been to help companies grow with innovation. The results speak for themselves. Companies have a five times higher success rate in their innovation activities when they use Outcome-Driven Innovation® (ODI).

References

Edizon
News

Here you find recent blog articles from Edizon about Jobs-to-be-Done theory and Outcome-Driven Innovation® methodology as well as news about our events and the Edizon team spirit.

Overview

08.08.2019

What makes you a great product manager?

There is a bit of truth in every joke. And there are quite a lot of jokes about product managers. Did you know …

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16.07.2019

Why digitalization doesn't change the way companies innovate

Kevin Kelly, co-founder of the magazine “Wired” and author of the book “The Inevitable: Understanding the 12 Technological Forces That Will Shape Our …

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11.07.2019

Edizon BBQ

Team spirit is not just a keyword we use on our website. It’s something that Edizon team members are “executing” at work and …

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Books & Papers

Learn more about Jobs-to-be-Done and Outcome-Driven Innovation®. Download the latest book, white papers and articles in the original version from Strategyn with an abstract of Edizon.

Overview

Sarah Miller Caldicott

What Would Edison Say?

Written by the great-grandniece of Thomas A. Edison, this article examines the basic paradigms and the approach to innovation of one of the greatest minds in history. Edison …

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Anthony W. Ulwick

What Customers
Want

In a book that challenges everything you have learned about being customer driven, internationally acclaimed innovation leader Anthony Ulwick reveals the secret weapon behind some of the most …

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Anthony W. Ulwick

Building a Customer Centric Culture of Innovation

Customer orientation is not a novelty to managerial practice but there are still exceedingly few companies to be truly customer centric. In customer centric organizations, everyone across the …

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Anthony W. Ulwick

Outcome-Driven Innovation

Companies often fail in their innovation initiatives because they lack one fundamental prerequisite for innovation success: they are not able to create real customer value. The problem behind …

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Anthony W. Ulwick

What is Innovation?

Jobs-to-be-Done is best defined as a perspective — a lens through which you can observe markets, customers, needs, competitors, and customer segments differently, and by doing so, make …

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ANTHONY W. ULWICK

Turn Customer Input into Innovation

This article explains why listening to the “voice of customer” is not enough and presents a better approach to turn customer input into innovation. It points out that …

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Anthony W. Ulwick

Jobs-to-be-Done
Theory to Practice

Free Download of Tony Ulwick’s latest book. Why do so many innovation projects fail? What are the root causes of failure? How can they be avoided? Since 1990, …

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Study

Innovation-Track-Record Study

Companies have a five times higher success rate in their innovation activities when they use Outcome-Driven Innovation® (ODI). This is the result of an independent research study Strategyn …

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Anthony W. Ulwick and Perrin Hamilton

The JTBD Growth Strategy Matrix

This article provides a new perspective on understanding innovation strategies and deciding with strategy (or strategies) a company should pursue for entering new markets as well as for …

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Lance A. Bettencourt and Anthony W. Ulwick

The Customer-Centered Innovation Map

People “hire” products and services to get jobs done. They will choose those products and services that help them get a job done better and/or more cheaply. Understanding …

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success rate

With 86% success rate, products developed with Outcome-Driven Innovation® (ODI) are five times as successful as the results of traditional innovation processes.

Outcome

0 years

experience

With our partner Strategyn we as Edizon successfully introduced Jobs-to-be-Done (JTBD) with Outcome-Driven Innovation® (ODI) in the last 11 years into the DACH market.

About us

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customer needs

In numerous projects over almost every industry we uncovered around 10350 real customer needs.

What is ODI

UNCOVER WHAT
YOUR CUSTOMERS
REALLY WANT

Job-to-be-done: Listen to music

Job-to-be-done: Capture memories

Job-to-be-done: Diagnose a patient

Job-to-be-done: Build a rooftop

Job-to-be-done: Arrive on time

Edizon is your partner for customer-centric growth & innovation strategies.

Outcome-Driven Innovation®

Make Innovation predictable … just like Edi[s/z]on!

Successful innovators don’t start with
ideas, they start with the need.

Florian Dahm (PERI) about Jobs-to-be-Done and Edizon

Advanced Surgical Tools Case Study

Robert Andexer

References

Edizon
News

What makes you a great product manager?

Why digitalization doesn't change the way companies innovate

Edizon BBQ