UNCOVER WHAT
YOUR CUSTOMERS
REALLY WANT

job-to-be-done: Listen to music

job-to-be-done: Capture memories

job-to-be-done: Diagnose a patient

job-to-be-done: Build a rooftop

job-to-be-done: Arrive on time

Edizon is your partner for growth through customer-centric innovation.

Formerly known as Strategyn iip, we uncover true customer needs, quantify potential for value creation and create growth strategies that deliver predictable success. We put Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® process in a close partnership with Strategyn, Inc.

CONTACT

Make Innovation predictable … just like Edi[s/z]on!

People buy products and services to get a job done. The goal of innovation is to create products and services that address unmet customer needs. 

Anthony W. Ulwick

Successful innovators don’t start with
ideas, they start with the need.

Outcome-Driven Innovation®

Outcome-Driven Innovation® (ODI) is an innovation market research and strategy process that ties customer-defined metrics to the “Job-to-be-Done”, making innovation measurable and predictable. The process employs qualitative, quantitative, and market segmentation methods that reveal hidden opportunities for growth.

Details

1st JTBD SUMMIT
EUROPE 2019

Bringing together experts and practitioners from different industries and getting them into a dialogue was the aim of Edizon’s JTBD Institute Europe when hosting the 1st JTBD Summit Europe 2019 in Vienna. And it was undoubtedly a great success: around 100 attendees from 13 countries shared their knowledge and experiences during 1 ½ days from March 27-28 2019. 

In the section retrospect of our Website you will find our event video and a lot of amazing event pictures. 

We hope to see you next year at the 2nd JTBD Summit Europe March 25-26, 2020 in Vienna.
Visit our event webpage: jtbd-summit.com

Edizon
News

Here you find recent blog articles from Edizon about Jobs-to-be-Done theory and Outcome-Driven Innovation® methodology as well as news about our events and the Edizon teamspirit.
Overview
01.04.2019

Review of the 1st JTBD Summit Europe

How can companies benefit from mutual learning when using Jobs-to-be-Done (JTBD) thinking to increase their growth? What challenges and best practices should be …

MORE
20.03.2019

Thomas A. Edison - a customer-centric innovator

How Thomas A. Edison evolved from an inventor to a customer-centric innovator – and why he is our namesake: Thomas A. Edison and …

MORE
06.02.2019

The latest program for our JTBD SUMMIT is online

1 ½ days filled with inspiring presentations, panel discussions and breakout sessions. Learn how experts apply JTBD + ODI in different industries. Visit …

MORE

Books & Papers

Learn more about Jobs-to-be-Done and Outcome-Driven Innovation®. Download the latest book, white papers and articles in the original version from Strategyn with an abstract of Edizon.

Overview
ANTHONY W. ULWICK

Turn Customer Input into Innovation

This article explains why listening to the “voice of customer” is not enough and presents a better approach to turn customer input into innovation. It points out that …

DOWNLOAD
Sarah Miller Caldicott

What Would Edison Say?

Written by the great-grandniece of Thomas A. Edison, this article examines the basic paradigms and the approach to innovation of one of the greatest minds in history. Edison …

DOWNLOAD
Anthony W. Ulwick

What is Innovation?

Jobs-to-be-Done is best defined as a perspective — a lens through which you can observe markets, customers, needs, competitors, and customer segments differently, and by doing so, make …

DOWNLOAD
Anthony W. Ulwick and Perrin Hamilton

The JTBD Growth Strategy Matrix

This article provides a new perspective on understanding innovation strategies and deciding with strategy (or strategies) a company should pursue for entering new markets as well as for …

DOWNLOAD
Anthony W. Ulwick

What Customers
Want

In a book that challenges everything you have learned about being customer driven, internationally acclaimed innovation leader Anthony Ulwick reveals the secret weapon behind some of the most …

Order from amazon.com
Study

Innovation-Track-Record Study

Companies have a five times higher success rate in their innovation activities when they use Outcome-Driven Innovation® (ODI). This is the result of an independent research study Strategyn …

DOWNLOAD
Anthony W. Ulwick

Outcome-Driven Innovation

Companies often fail in their innovation initiatives because they lack one fundamental prerequisite for innovation success: they are not able to create real customer value. The problem behind …

DOWNLOAD
Lance A. Bettencourt and Anthony W. Ulwick

The Customer-Centered Innovation Map

People “hire” products and services to get jobs done. They will choose those products and services that help them get a job done better and/or more cheaply. Understanding …

DOWNLOAD
Anthony W. Ulwick

Jobs-to-be-Done
Theory to Practice

Free Download of Tony Ulwick’s latest book. Why do so many innovation projects fail? What are the root causes of failure? How can they be avoided? Since 1990, …

DOWNLOAD
Anthony W. Ulwick

Building a Customer Centric Culture of Innovation

Customer orientation is not a novelty to managerial practice but there are still exceedingly few companies to be truly customer centric. In customer centric organizations, everyone across the …

DOWNLOAD
0 %

success rate

With over 86% success rate, products developed with Outcome-Driven Innovation® (ODI) are about five times as successful as the results of traditional innovation processes.
Outcome
0 years

experience

With our partner Strategyn we as Edizon successfully introduced Jobs-to-be-Done (JTBD) with Outcome-Driven Innovation® (ODI) in the last 11 years into the DACH market.
About us
0

customer needs

In numerous projects over almost every industry we uncovered around 6200 real customer needs.
What is ODI

Do you want to uncover what your customers really want?

First name*

Surname*

Company

Position

E-Mail*

Phone

Message*

I agree that my data will be used according to the privacy policy.

Request download

First name*

Surname*

Company

Position

E-Mail*

Phone

Your download request for:
I agree that my data will be used according to the privacy policy.