UNCOVER WHAT
YOUR CUSTOMERS
REALLY WANT

job-to-be-done: Listen to music

job-to-be-done: Capture memories

job-to-be-done: Diagnose a patient

job-to-be-done: Build a rooftop

job-to-be-done: Arrive on time

Edizon is your partner for growth through customer-centric innovation.

Formerly known as Strategyn iip, we uncover true customer needs, quantify potential for value creation and create growth strategies that deliver predictable success. We put Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® process in a close partnership with Strategyn, Inc.

CONTACT

Make Innovation predictable … just like Edi[s/z]on!

People buy products and services to get a job done. The goal of innovation is to create products and services that address unmet customer needs. 

Anthony W. Ulwick

Successful innovators don’t start with
ideas, they start with the need.

Outcome-Driven Innovation®

Outcome-Driven Innovation® (ODI) is an innovation market research and strategy process that ties customer-defined metrics to the “Job-to-be-Done”, making innovation measurable and predictable. The process employs qualitative, quantitative, and market segmentation methods that reveal hidden opportunities for growth.

Details

Gerald Steiner about Jobs-to-be-Done

“The big benefit from Jobs-to-be-Done with ODI is, that it is an extremely efficient innovation process – especially when you have enormous expensive development costs, because it reduces the risks and costs a lot.”

Gerald Steiner is responsible for digitalization at Voith Paper. Through constant innovations, Voith Paper is optimizing the paper manufacturing process, focusing on developing resource-conserving products to reduce the use of energy, water and fibers. 

Want to hear and learn more? Join our JTBD BEST PRACTICE CLASS at Voith Paper in Heidenheim on June 6-7, 2019 and develop your company into a customer-centric and job-based organization. SPECIAL OFFER: -50% for the second ticket.

Edizon
News

Here you find recent blog articles from Edizon about Jobs-to-be-Done theory and Outcome-Driven Innovation® methodology as well as news about our events and the Edizon teamspirit.
Overview
08.05.2019

17th FORUM INNOVATION

NETWORK – KNOWLEDGE – FUTURE Edizon Innovation is a partner of the 17th FORUM INNOVATION in Linz on June 25-26, 2019. At top …

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07.05.2019

Job offer

We are expanding our team and are looking for extraordinary people with an open mind and a passion for innovation. Does this sound …

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23.04.2019

Getting the whole job done in the mobility sector

I’d like to share with you two examples of successful innovations in the mobility sector. The first example: In June 2009, the first …

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Books & Papers

Learn more about Jobs-to-be-Done and Outcome-Driven Innovation®. Download the latest book, white papers and articles in the original version from Strategyn with an abstract of Edizon.

Overview
Study

Innovation-Track-Record Study

Companies have a five times higher success rate in their innovation activities when they use Outcome-Driven Innovation® (ODI). This is the result of an independent research study Strategyn …

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Anthony W. Ulwick

What Customers
Want

In a book that challenges everything you have learned about being customer driven, internationally acclaimed innovation leader Anthony Ulwick reveals the secret weapon behind some of the most …

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Anthony W. Ulwick

Building a Customer Centric Culture of Innovation

Customer orientation is not a novelty to managerial practice but there are still exceedingly few companies to be truly customer centric. In customer centric organizations, everyone across the …

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Anthony W. Ulwick

Outcome-Driven Innovation

Companies often fail in their innovation initiatives because they lack one fundamental prerequisite for innovation success: they are not able to create real customer value. The problem behind …

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Lance A. Bettencourt and Anthony W. Ulwick

The Customer-Centered Innovation Map

People “hire” products and services to get jobs done. They will choose those products and services that help them get a job done better and/or more cheaply. Understanding …

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Anthony W. Ulwick

Jobs-to-be-Done
Theory to Practice

Free Download of Tony Ulwick’s latest book. Why do so many innovation projects fail? What are the root causes of failure? How can they be avoided? Since 1990, …

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Anthony W. Ulwick and Perrin Hamilton

The JTBD Growth Strategy Matrix

This article provides a new perspective on understanding innovation strategies and deciding with strategy (or strategies) a company should pursue for entering new markets as well as for …

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Sarah Miller Caldicott

What Would Edison Say?

Written by the great-grandniece of Thomas A. Edison, this article examines the basic paradigms and the approach to innovation of one of the greatest minds in history. Edison …

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ANTHONY W. ULWICK

Turn Customer Input into Innovation

This article explains why listening to the “voice of customer” is not enough and presents a better approach to turn customer input into innovation. It points out that …

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Anthony W. Ulwick

What is Innovation?

Jobs-to-be-Done is best defined as a perspective — a lens through which you can observe markets, customers, needs, competitors, and customer segments differently, and by doing so, make …

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success rate

With over 86% success rate, products developed with Outcome-Driven Innovation® (ODI) are about five times as successful as the results of traditional innovation processes.
Outcome
0 years

experience

With our partner Strategyn we as Edizon successfully introduced Jobs-to-be-Done (JTBD) with Outcome-Driven Innovation® (ODI) in the last 11 years into the DACH market.
About us
0

customer needs

In numerous projects over almost every industry we uncovered around 6200 real customer needs.
What is ODI

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