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UNCOVER WHAT
YOUR CUSTOMERS
REALLY WANT
& CREATE GROWTH
STRATEGIES

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Edizon is your partner for customer-centric growth & innovation strategies.

We uncover true customer needs, quantify potential for value creation and create growth strategies that deliver predictable success. With the patented Outcome-Driven Innovation® process, we put Jobs-to-be-Done theory into practice.

Outcome-Driven Innovation®

Outcome-Driven Innovation® (ODI) is an innovation market research and strategy process that ties customer-defined metrics to the “Job-to-be-Done”, making innovation measurable and predictable. The process employs qualitative, quantitative, and market segmentation methods that reveal hidden opportunities for growth.

Details
Define the market around the Job-to-be-Done
Uncover the customer’s needs
Quantify over/underserved needs
Discover hidden segments of opportunity
Formulate the growth strategy
Read the ODI
White Paper

Make Innovation predictable … just like Edi[s/z]on!

People buy products and services to get a job done. The goal of innovation is to create products and services that address unmet customer needs. 

Anthony W. Ulwick

Successful innovators don’t start with
ideas, they start with the need.

James Maclachlan (Coca Cola) about Jobs-to-be-Done and Edizon

As intra-preneur at heart, James loves to solve problems within large corporations using their resources and systems to influence positive change. He is …

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Kroll Ontrack Case Study

In late 2001, Kroll Ontrack was faced with a strategic opportunity and a challenge. The opportunity lay in the potential market for an …

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"

Karl-Heinz Mayer

“We had a product ready and suddenly ‘the market disappeared’. To make sure this does not happen again we were looking for support and found Edizon. We already did some projects together and now we are doing internal trainings to implement ODI in our organization”

References

For the last 12 years, our passion has been to help companies grow with innovation. The results speak for themselves. Companies have a five times higher success rate in their innovation activities when they use Outcome-Driven Innovation® (ODI).
References

Edizon
News

Here you find recent blog articles from Edizon about Jobs-to-be-Done theory and Outcome-Driven Innovation® methodology as well as news about our events and the Edizon team spirit.
Overview
29.06.2020

JTBD Virtual Master Class Basic - June 17-18, 2020

On June 17 and 18, 2020 our first JTBD Virtual Master Class Basic took place and was a great success. The presenter Oliver …

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20.04.2020

The Innovators Talk - April 16, 2020

Our brand-new format „The Innovators Talk“ kicked off on April 16, 2020 with two leading champions of innovation. Markus Durstewitz, Head of Design …

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06.04.2020

A Comparison of Design Thinking Process and ODI

Many of you probably agree that the “ideas first” approach to innovation management has its drawbacks. In a complex and dynamic environment, companies …

MORE

Books & Papers

Learn more about Jobs-to-be-Done and Outcome-Driven Innovation®. Download the latest book, white papers and articles in the original version from Strategyn with an abstract of Edizon.

Overview
Anthony W. Ulwick

Outcome-Driven Innovation

Companies often fail in their innovation initiatives because they lack one fundamental prerequisite for innovation success: they are not able to create real customer value. The problem behind …

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Anthony W. Ulwick

What is Innovation?

Jobs-to-be-Done is best defined as a perspective — a lens through which you can observe markets, customers, needs, competitors, and customer segments differently, and by doing so, make …

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Sarah Miller Caldicott

What Would Edison Say?

Written by the great-grandniece of Thomas A. Edison, this article examines the basic paradigms and the approach to innovation of one of the greatest minds in history. Edison …

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Anthony W. Ulwick

Jobs-to-be-Done
Theory to Practice

Use the Link bellow to hear the audio version of Tony Ulwick’s book ‘Jobs-to-be-Done Theory to Practice’

Audiobook
Anthony W. Ulwick

Turn Customer Input into Innovation

This article explains why listening to the “voice of customer” is not enough and presents a better approach to turn customer input into innovation. It points out that …

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Study

Innovation-Track-Record Study

Companies have a five times higher success rate in their innovation activities when they use Outcome-Driven Innovation® (ODI). This is the result of an independent research study Strategyn …

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Jim Kalbach

The Jobs To Be Done Playbook

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn’t a nice–to–have, it’s a …

Order from amazon.com
Anthony W. Ulwick

Building a Customer Centric Culture of Innovation

Customer orientation is not a novelty to managerial practice but there are still exceedingly few companies to be truly customer centric. In customer centric organizations, everyone across the …

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Lance A. Bettencourt and Anthony W. Ulwick

The Customer-Centered Innovation Map

People “hire” products and services to get jobs done. They will choose those products and services that help them get a job done better and/or more cheaply. Understanding …

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Anthony W. Ulwick

What Customers
Want

In a book that challenges everything you have learned about being customer driven, internationally acclaimed innovation leader Anthony Ulwick reveals the secret weapon behind some of the most …

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Anthony W. Ulwick and Perrin Hamilton

The JTBD Growth Strategy Matrix

This article provides a new perspective on understanding innovation strategies and deciding with strategy (or strategies) a company should pursue for entering new markets as well as for …

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Anthony W. Ulwick

Jobs-to-be-Done
Theory to Practice

Free Download of Tony Ulwick’s latest book. Why do so many innovation projects fail? What are the root causes of failure? How can they be avoided? Since 1990, …

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success rate

With 86% success rate, products developed with Outcome-Driven Innovation® (ODI) are five times as successful as the results of traditional innovation processes.
Outcome
0 years

experience

With our partner Strategyn we as Edizon successfully introduced Jobs-to-be-Done (JTBD) with Outcome-Driven Innovation® (ODI) in the last 12 years into the DACH market.
About us
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customer needs

In numerous projects over almost every industry we uncovered around 10350 real customer needs.
What is ODI

Do you want to uncover what your customers really want?

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