Formerly known as Strategyn iip, we uncover true customer needs, quantify potential for value creation and create growth strategies that deliver predictable success. We put Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® process in a close partnership with Strategyn, Inc.
People buy products and services to get a job done. The goal of innovation is to create products and services that address unmet customer needs.
Anthony W. Ulwick
Outcome-Driven Innovation® (ODI) is an innovation market research and strategy process that ties customer-defined metrics to the “Job-to-be-Done”, making innovation measurable and predictable. The process employs qualitative, quantitative, and market segmentation methods that reveal hidden opportunities for growth.
Get a new perspective for innovation with Jobs-to-be-Done thinking and your “Level 1 Summit Certificate – JTBD + ODI Entry”. Use the interactive format and discussions to get in touch with innovation executives. Exchange your experiences on customer centric Innovation.
On March 27, we will take you to one of the most beautiful places in Austria: Schönbrunn Palace. The next day we go up high. Over the rooftops of Vienna, we will show you how Jobs-to-be-Done allows you to completely redefine your perspective in innovation management.
Visit our event webpage: jtbd-summit.com
Learn more about Jobs-to-be-Done and Outcome-Driven Innovation®. Download the latest book, white papers and articles in the original version from Strategyn with an abstract of Edizon.
Define the market around the Job-to-be-Done
