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05.10.2020

How to align an organization

Research results of the innovation benchmarking study “innovate! new” show that the link between (overall) corporate strategy and innovation strategy is a key success factor for growth and innovation. To achieve innovation excellence, the entire organization needs to perform like …

by Martin Pattera
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05.10.2020

How to align an organization

Research results of the innovation benchmarking study “innovate! new” show that the link between (overall) corporate strategy and innovation strategy is a key …

by Martin Pattera
MORE
13.07.2020

Financial Services

Financial Services Need to Create a Unique Value Offering   There have been better times for banks. Besides the current threat of Covid-19, …

by Martin Pattera
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06.04.2020

A Comparison of Design Thinking Process and ODI

Many of you probably agree that the “ideas first” approach to innovation management has its drawbacks. In a complex and dynamic environment, companies …

by Rita Zehetner
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17.03.2020

The Key to Sustainable Innovation

A few months ago my TV suddenly showed a broken pixel in the upper left corner. It’s an older model and I am …

by Rita Zehetner
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17.02.2020

ODI Practitioner Insights

This is the second part of a recorded conversation between Marco de Polo from Roche Diabetes Care and Martin Pattera from Edizon. Marco, …

by Martin Pattera
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17.01.2020

ODI Practitioner Insights

It is quite rare for a company to open up and offer a true and detailed insight into their unique practices and experiences …

by Martin Pattera
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04.12.2019

MACO's Path from Crisis to Industry Pioneer

An Interview with Robert Andexer, Head of Business Unit DOOR When Mayer & Co (MACO), one of the leading manufacturers of building hardware …

by Rita Zehetner
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09.11.2019

How to Thrive in a VUCA World

I bet you already tripped over the term “VUCA”. Originating from military education in the 1980s, the term is not really new, but …

by Rita Zehetner
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16.10.2019

The Product Developer's Plight

While product management is about the “WHAT”, product development is about the “HOW”. Product managers think about “What problem should be solved, for …

by Gerald Steinwender
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17.09.2019

How can a product growth strategy be anchored?

When people hear from us for the first time, their reaction is sometimes like follows: “Wow, you seem to be a really creative …

by Martin Pattera
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08.08.2019

What makes you a great product manager?

There is a bit of truth in every joke. And there are quite a lot of jokes about product managers. Did you know …

by Rita Zehetner
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16.07.2019

Why digitalization doesn't change the way companies innovate

Kevin Kelly, co-founder of the magazine “Wired” and author of the book “The Inevitable: Understanding the 12 Technological Forces That Will Shape Our …

by Rita Zehetner
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28.06.2019

Anticipate the future

In my recent blog article, I explained how Jobs-to-be-Done (JTBD) thinking can help companies to expand their innovation horizon providing a higher-level perspective. …

by Rita Zehetner
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07.06.2019

Finding the right "focus adjustment"

I have a three-year-old son who keeps me busy by asking “Why”. “Why are you turning the vacuum cleaner on?” – “Because I …

by Rita Zehetner
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28.05.2019

JTBD is the talk of the town

In recent years, we’ve noticed an increasing interest in and demand for Jobs-to-be-Done (JTBD) thinking. Not only in its region of origin, the …

by Gerald Steinwender
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23.04.2019

Getting the whole job done in the mobility sector

I’d like to share with you two examples of successful innovations in the mobility sector. The first example: In June 2009, the first …

by Martin Pattera
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20.03.2019

Thomas A. Edison - a customer-centric innovator

Thomas A. Edison and his invention of the lightbulb are so deeply rooted in our cultural knowledge that every child knows this story. …

by Gerald Steinwender
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04.01.2019

Escaping the commodity trap: Medical Industry

Medical Device companies face the challenges of profitability and growth in today’s healthcare markets. Health insurance companies are asking for substantial reductions in …

by Martin Pattera
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03.01.2019

Exploitation vs Exploration and the JTBD

At this year’s Peter Drucker Forum Alexander Osterwalder illustrated the exploitation-exploration gap: Most companies feel fit in exploiting existing business models, that is …

by Gerald Steinwender
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02.01.2019

Ideas are not the bottleneck in innovation

Abstract: During my professional career I dedicated myself to applying Jobs-to-be-Done thinking to innovation challenges. It follows the principle that people hire products …

by Rita Zehetner
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14.12.2018

Escaping the commodity trap: Financial Services

In our recent blog we highlighted profit and growth challenges in the healthcare industry. This time we will focus on financial services. Like …

by Martin Pattera
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14.12.2018

Escaping the commodity trap: Construction Industry

For many years, producers of machinery like wheel loaders or excavators used in the building and construction industry have been trying to optimize …

by Martin Pattera
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