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16.10.2019

The Product Developer's Plight

While product management is about the “WHAT”, product development is about the “HOW”. Product managers think about “What problem should be solved, for whom and why?”, while product developers find solutions to bring projects to life. This is the theory. …

by Gerald Steinwender
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16.10.2019

The Product Developer's Plight

While product management is about the “WHAT”, product development is about the “HOW”. Product managers think about “What problem should be solved, for …

by Gerald Steinwender
MORE
17.09.2019

How can a product growth strategy be anchored?

When people hear from us for the first time, their reaction is sometimes like follows: “Wow, you seem to be a really creative …

by Martin Pattera
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08.08.2019

What makes you a great product manager?

There is a bit of truth in every joke. And there are quite a lot of jokes about product managers. Did you know …

by Rita Zehetner
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16.07.2019

Why digitalization doesn't change the way companies innovate

Kevin Kelly, co-founder of the magazine “Wired” and author of the book “The Inevitable: Understanding the 12 Technological Forces That Will Shape Our …

by Rita Zehetner
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28.06.2019

Anticipate the future

In my recent blog article, I explained how Jobs-to-be-Done (JTBD) thinking can help companies to expand their innovation horizon providing a higher-level perspective. …

by Rita Zehetner
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07.06.2019

Finding the right "focus adjustment"

I have a three-year-old son who keeps me busy by asking “Why”. “Why are you turning the vacuum cleaner on?” – “Because I …

by Rita Zehetner
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28.05.2019

JTBD is the talk of the town

In recent years, we’ve noticed an increasing interest in and demand for Jobs-to-be-Done (JTBD) thinking. Not only in its region of origin, the …

by Gerald Steinwender
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23.04.2019

Getting the whole job done in the mobility sector

I’d like to share with you two examples of successful innovations in the mobility sector. The first example: In June 2009, the first …

by Martin Pattera
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20.03.2019

Thomas A. Edison - a customer-centric innovator

Thomas A. Edison and his invention of the lightbulb are so deeply rooted in our cultural knowledge that every child knows this story. …

by Gerald Steinwender
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04.01.2019

Escaping the commodity trap: Medical Industry

Medical Device companies face the challenges of profitability and growth in today’s healthcare markets. Health insurance companies are asking for substantial reductions in …

by Martin Pattera
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03.01.2019

Exploitation vs Exploration and the JTBD

At this year’s Peter Drucker Forum Alexander Osterwalder illustrated the exploitation-exploration gap: Most companies feel fit in exploiting existing business models, that is …

by Gerald Steinwender
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02.01.2019

Ideas are not the bottleneck in innovation

Abstract: During my professional career I dedicated myself to applying Jobs-to-be-Done thinking to innovation challenges. It follows the principle that people hire products …

by Rita Zehetner
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14.12.2018

Escaping the commodity trap: Financial Services

In our recent blog we highlighted profit and growth challenges in the healthcare industry. This time we will focus on financial services. Like …

by Martin Pattera
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14.12.2018

Escaping the commodity trap: Construction Industry

For many years, producers of machinery like wheel loaders or excavators used in the building and construction industry have been trying to optimize …

by Martin Pattera
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