In my recent blog article, I explained how Jobs-to-be-Done (JTBD) thinking can help companies to expand their innovation horizon providing a higher-level perspective. …
There is a bit of truth in every joke. And there are quite a lot of jokes about product managers. Did you know …
Abstract: During my professional career I dedicated myself to applying Jobs-to-be-Done thinking to innovation challenges. It follows the principle that people hire products …