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Mayer & Co Beschläge Case Study

Diese Case Study zeigt wie mit Outcome-Driven Innovation® (ODI) unerfüllte Kundenbedürfnisse in einem scheinbar gesättigten Markt identifiziert werden und wie die Ergebnisse in eine erfolgreiche Markt- und Produktstrategie …

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Anthony W. Ulwick

What Customers
Want

In a book that challenges everything you have learned about being customer driven, internationally acclaimed innovation leader Anthony Ulwick reveals the secret weapon behind some of the most …

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Sarah Miller Caldicott

What Would Edison Say?

Written by the great-grandniece of Thomas A. Edison, this article examines the basic paradigms and the approach to innovation of one of the greatest minds in history. Edison …

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Anthony W. Ulwick and Perrin Hamilton

The JTBD Growth Strategy Matrix

This article provides a new perspective on understanding innovation strategies and deciding with strategy (or strategies) a company should pursue for entering new markets as well as for …

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Anthony W. Ulwick

Building a Customer Centric Culture of Innovation

Customer orientation is not a novelty to managerial practice but there are still exceedingly few companies to be truly customer centric. In customer centric organizations, everyone across the …

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Anthony W. Ulwick

Corporate Culture of Innovation

The following article is a transcript of an extraordinary open and informal discussion between innovation pioneer Anthony W. Ulwick and an executive who recently took on the responsibility …

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Anthony W. Ulwick

What is Innovation?

Jobs-to-be-Done is best defined as a perspective — a lens through which you can observe markets, customers, needs, competitors, and customer segments differently, and by doing so, make …

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Innovation-Track-Record Study

Companies have a five times higher success rate in their innovation activities when they use Outcome-Driven Innovation® (ODI). This is the result of an independent research study Strategyn …

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Anthony W. Ulwick

Outcome-Based-Segmentation

This article proposes a new segmentation scheme that reveals naturally existing segments in a market based on the differences in what customers want a product or service to …

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Anthony W. Ulwick

Outcome-Driven Innovation

Companies often fail in their innovation initiatives because they lack one fundamental prerequisite for innovation success: they are not able to create real customer value. The problem behind …

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Case StudyIndustrie

Technetics Group Case Study

“We had an advanced product, the Gylon Bio Pro seal, that we thought would be very valuable to the pharmaceuticals industry,” reports Michel Lefrançois, the director of R&D …

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Case StudyTechnik

Streema Radio Case Study

Streema, a startup offering live radio content online, has been working with Strategyn to tackle the common challenges of growing a young company and developing its core product. …

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Case StudyTechnik

Microsoft Case Study

In 2004, Microsoft was under pressure to build additional value into its Software Assurance offering. In exchange for a flat fee, corporate customers received operating System upgrade rights …

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Case StudyTechnik

Kroll Ontrack Case Study

In late 2001, Kroll Ontrack was faced with a strategic opportunity and a challenge. The opportunity lay in the potential market for an electronic document discovery solution for …

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Case StudyTechnik

Kroll Fraud Solutions Case Study

In 2008, Kroll Fraud Solutions, a division of the risk consultancy firm Kroll, was already at the forefront in helping organizations respond to data breaches. But with market …

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Case StudyGesundheitswesen

ITI Scotland Case Study

In 2008, ITI Scotland announced it would invest £7.9m over three and a half years in the development of an advanced wound care technology platform. The ultimate goal …

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Case StudyIndustrie

Hussmann Case Study

Ingersoll Rand’s Hussmann division decided in 2009 to reexamine its LED product line. Used to illuminate refrigeration cases for cold beverages and perishable and frozen foods, the product …

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Case StudyIndustrie

Huber Case Study

Huber Engineered Woods, a manufacturer of oriented strand board, sheathing, and related building materials, was looking to expand their growth, perhaps even to acquire new technologies to do …

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Case StudyGesundheitswesen

Abbott Medical Optics Case Study

Operating in over 25 countries, Abbott Medical Optics, or AMO (formerly Advanced Medical Optics), is a leading provider of lenses, insertion systems, laser vision correction systems, and other …

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Case StudyGesundheitswesen

Advanced Surgical Tools Case Study

In 2006, Advanced Surgical Tools (AST) wanted to extend a successful product line into attractive adjacent markets. Surgical tools based on AST’s Unity Technology (technology that enables simultaneous …

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Case StudyVerbraucher

Arm and Hammer Case Study

Arm & Hammer’s Animal Nutrition business (Church & Dwight) was determined to grow. Scott Druker, director of the business, chose to employ Strategyn and its Outcome-Driven Innovation methodology …

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Case StudyIndustrie

Bosch Case Study

In 2001, the Robert Bosch Tool Company decided to enter the North American professional circular saw market. Many challenges stood in the way of their success. Randall Coe, …

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Case StudyServices

Harte Hanks Case Study

Harte Hanks (HH) and Strategyn co-developed a strategic marketing service based on the premise that just as consumers “hire” products to do specific jobs, they also hire retailers …

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Case StudyTechnik

Ceridian Case Study

A leading provider of outsourcing services, Ceridian provides its corporate clients with HR, payroll, and benefits administration services while serving as the first line of contact for client …

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Lance A. Bettencourt and Anthony W. Ulwick

The Customer-Centered Innovation Map

People „hire“ products and services to get jobs done. They will choose those products and services that help them get a job done better and/or more cheaply. Understanding …

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Anthony W. Ulwick

Turn Customer Input into Innovation

This article explains why listening to the „voice of customer“ is not enough and presents a better approach to turn customer input into innovation. It points out that …

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ANTHONY W. ULWICK and Lance A. Bettencourt

Giving Customers a Fair Hearing

With a clear Definition of what a Customer Need is, companies are able to get Inputs that are required to succeed at Innovation.

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Anthony W. Ulwick

Jobs-to-be-Done
Theory to Practice

Free Download of Tony Ulwick’s latest book. Why do so many innovation projects fail? What are the root causes of failure? How can they be avoided? Since 1990, …

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