JTBD MASTER CLASS - Growth Strategy

Advanced training on putting Jobs-To-Be-Done Theory into Practice with Outcome-Driven Innovation®

Get to know the principles of Jobs-to-be-Done thinking according to the five steps of the Outcome-Driven Innovation® process in this 1-day workshop. The focus will be on ‚how to Define the Market‚ and ‚how to use the data model to formulate a winning Growth Strategy‚.

For each step, Martin Pattera (Edizon) and Petr Salz (Strategyn) will hold a theoretical lecture, followed by real-life examples. Attendees will then deepen their knowledge via example exercises.

Attendees will receive the „Level 2 Certificate JTBD+ODI Foundation„.

 

What you will learn:

  • Experience Outcome-Driven Innovation as a strategy and innovation process based on JTBD principles
  • Learn how to define the right growth strategy based on true customer needs
  • Formulate a growth strategy for your own business with ODI
  • Learn how to create a customer-centric organization with ODI

What you will get:

  • Intermediate knowledge of the ODI process
  • Practical exercises and industry examples
  • Level 2 JTBD + ODI Foundation

Attendees:

  • C-Level Manager
  • Head of Strategy
  • Head of Product Management
  • New Business Development
  • Digital Transformation Manager
  • Market Researcher
  • Strategic Product Manager
  • Head of R&D
  • Strategic Marketing Manager
  • Innovation Manager

Date and Location:
24 October 2019, 9 a.m – 5 p.m.

Hotel Hilton Vienna Plaza
Schottenring 11
1010 Vienna, Austria

 

Tickets:
1 day ticket: EUR 1,190

Early bird ticket (until 31 August): EUR 830

To sign up please write an E-Mail to info@edizon-innovation.com with your name, job title and company name.

Don’t forget to bring your business cards to share with your Innovation peers.

Petr, what has to be considered for international growth?

„Interestingly we have found that there are many commonalities across different countries as far the customer needs are concerned. In fact, many companies overemphasize differences between countries and miss bigger opportunities that other segmentations present. One of the differences we did find across different countries was how potential customers collect information about potential suppliers. In some countries Internet is not as ubiquitous as you might think, in other countries the customers may have no opportunity to travel to trade shows or suppliers. Companies should consider these regional differences when defining their sales and marketing strategies.“ 

Petr will hold this Master Class together with Martin from Edizon.

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