2nd JTBD SUMMIT EUROPE

Network on putting Jobs-To-Be-Done Theory into Practice with Outcome-Driven Innovation®

Get a new perspective on innovation with Jobs-to-be-Done and Outcome-Driven Innovation® in this 1 ½ day summit.

The summit speeches will be held by Edizon, JTBD experts, Strategyn and Corporate Users.

Use the interactive format and discussions to connect with innovation executives from B2B and B2C companies. Share your experience in customer-centric innovation and network with JTBD+ODI Corporate Users.

Attendees will receive the „Level 1 Certificate JTBD+ODI Entry„.

 

What you will learn:

  • Experience Outcome-Driven Innovation as a strategy and innovation process based on JTBD principles and get to know examples of implementation
  • Understand how ODI drives growth strategies based on true customer needs
  • Learn how to create a customer-centric organization with ODI

What you will get:

  • Basic knowledge of the ODI process
  • User experiences and networking
  • Approaches and results from many different industries in B2B and B2C
  • Level 1 JTBD + ODI Entry

Attendees:

  • C-Level Manager
  • Head of Product Management
  • New Business Development
  • Digital Transformation Manager
  • Market Researcher
  • Strategic Product Manager
  • Head of R&D
  • Strategic Marketing Manager
  • Innovation Manager

Date and Location:
March 25-26, 2020
Vienna, Austria

Tickets:
1 1/2 day ticket EUR 1,390
Early bird ticket: tba

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