Name:
Marcus Kohlbeck
Company:
SMC Austria
Position:
Head of Product Management

Marcus Kohlbeck (SMC Pneumatik) about Jobs-to-be-Done and Edizon

Marcus Kohlbeck has a proven track record in product management positions with international focus and expertise in the development and implementation of B2B marketing and new business strategies at national and international level.
Marcus has a profound knowledge in the initiation of new product development and differentiated product improvements as well as in the definition and prioritization of market and customer requirements.
Experience in the management and development of cross-functional teams, sensitivity to the recognition of change needs and impulse generator for those complete his skills.


Project Summary:

In the current ODI project with Edizon SMC wants to understand the needs of their customers especially in the pneumatics market and find opportunities to improve the customers or „engineers“ journey.

"JTBD and ODI means thinking in
needs and not in solutions."
Marcus Kohlbeck, SMC

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JTBD
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