Our namesake is Thomas Edison – we took his last name and combined it with the word “horizon”. Edison was ahead of his time and adopted a needs-first approach to innovation.
He uncovered customers’ real needs and designed a process for successful concepts from needs to ideas to commercialization. That’s what we do by putting Job-to-be-Done theory into practice with Outcome-Driven Innovation® methodology.
This way of thinking makes innovation more efficient and predictable and is the key to navigating new horizons for our clients’ growth.
Edison was furthermore able to learn from his failures and concluded “Anything that won’t sell, I don’t want to invent, its sale is proof of utility, and utility is success.” His approach to innovation is analog to the core tenet of Jobs-to-be-Done thinking, which is “the purpose of a business is to help a customer get a job done”.