Petr Salz (Strategyn) about Jobs-to-be-Done and Edizon

Petr is the Director of Business Development of Strategyn, Europe. He has more than 25 years of marketing and innovation experience. In his role as innovation advisor, Petr …

Tony Ulwick is the pioneer of jobs-to-be-done theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of the strategy and innovation consulting firm Strategyn. Early …

Gerald Steiner is responsible for digitalization at Voith Paper. Through constant innovations, Voith Paper is optimizing the paper manufacturing process, focusing on developing resource-conserving products to reduce the …

Florian works in New Business Development (NBD) for Borealis. In his job he identifies, assesses and grows new business opportunities for the globally leading Polyolefin supplier. Florian developed …

Florian is a Senior Consultant in the Strategic Marketing department of PERI, a supplier of formwork, scaffolding and engineering solutions. He is responsible for market research and segmentation …

Karl-Heinz Mayer is Director of Innovation, Codes and Standards & Program Management in EMEA’s, Power Distribution Division and member of the extended management board. Since 2009 he has …

Chris Gibson is responsible for Global Marketing at Fisherman’s Friend, the adult confectionery brand with sales in over 50 countries. Chris is responsible for guiding the marketing function …

Jan Tatousek is responsible for Business Development at Philips Research, the corporate innovation hub of the Netherlands-based multinational healthcare and consumer products company. As an advanced user, he …

Marcus Kohlbeck has a proven track record in product management positions with international focus and expertise in the development and implementation of B2B marketing and new business strategies …

Yasuko Ito has more than 10 years experience in market research and market analysis in an automotive company. Yasukos focus is on Milestone Researches, Product Strategy, Regional Strategy …

As intra-preneur at heart, James loves to solve problems within large corporations using their resources and systems to influence positive change. He is particularly good at helping people …