Deliverables

We help you uncover what your customers really want. You will recognize hidden opportunities, understand customer needs to an unprecedented level of detail and translate that knowledge into successful strategies and concepts for growth with innovation. We support you from the definition of your growth challenge to the specific implementation steps.

JTBD Product, Market or Innovation Strategy
Develop a direct-to-market growth strategy with a focus on all the services that contribute to supporting your customers’s Job-to-be-Done. Identify areas that are better served by your product and service offerings than by the competitors and identify gaps that are not addressed by existing products and services.

With the aim to get the whole job done on a single solution platform you will be able to create a business vision consisting of hardware, software and service components that fit together in a new delivery platform. This business vision informs product development, market communications and a long-term R&D roadmap.

Customer Needs Analysis
Eliminate any ambiguity, misunderstandings and vague descriptions regarding the needs of your customers. Learn an entirely new vocabulary to define customer needs in a clear, communicable way that is free of solutions or specifications. Speak the same language across the entire company to work together to create growth with innovation across different functional areas.

Opportunity Discovery
Understand how customers measure value in your market. Discover and quantify customer needs that are not adequately met by existing service offers in your industry. Understand how your value proposition needs to be designed to excite customers.

Outcome-based Segmentation
Recognize the natural structure of your market and create market segments around specific customer needs. Discover hidden growth potential, even in seemingly saturated markets, by finding groups of customers willing to pay more to have their Job-to-be-Done implemented in a better way. Discover savings opportunities by finding customer groups that want a simpler solution.

Competition Analysis
View your competitors from the Jobs-to-be-Done perspective and identify their strengths and weaknesses in fulfilling actual customer needs.

Concept Development
Develop concepts for new products or services that offer significant added value to your customers. Channel your creative resources towards a clearly defined goal – the actual customer needs that are discovered in the Outcome-Driven Innovation® process.

Concept Tests
Compare existing ideas for innovation and concepts with the Jobs-to-be-Done perspective. At an early stage of product development, identify which concepts will be successful in the market – specifically those that offer much better performance where important customer needs are not sufficiently met for certain customer groups.

Innovation Management
Innovate your innovation process and develop a customer centric culture of innovation. Linked to the application of Jobs-to-be-Done and Outcome-Driven Innovation® to a relevant business challenge, we facilitate a common needs language and specific interventions to ensure your innovation management becomes a customer-centric growth engine.

In-house Training Sessions
Implement the Jobs-to-be-Done perspective in your business. Based on a concrete Outcome-Driven Innovation® project, we offer customized training courses and in-house training sessions to permanently anchor the ODI process as an innovation process in your company.

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Udo Hörmann

Strategic Product Management / W&H Dentalwerk Bürmoos

“Während sich zahlreiche Innovationsprozesse gleich auf die Lösung konzentrieren, stellen wir mithilfe der Outcome-Driven Innovation® Methode das Kundenbedürfnis an den Ausgangspunkt unserer Überlegungen. Ist die Aufgabe, die der Kunde durchführen will erst einmal identifiziert, eröffnet sich ein breites Spektrum an Lösungswegen. Durch die konsequente Beschreibung von Kundenbedürfnissen schaffen wir wertvollen Freiraum für verschiedenste Lösungsoptionen. Würden wir uns gleich auf die Lösung des Kundenproblems konzentrieren, würden viele Möglichkeiten von uns gar nicht erst angedacht werden.”

Johann Stickler

Geschäftsführer Bereich Technik / Liebherr-Werk Bischofshofen GmbH

„Durch die systematische Marktuntersuchung mit ODI können wir Kundenbedürfnisse besser verstehen.
Dadurch gewinnen wir an Sicherheit für eine gezielte Produktentwicklung und können so unseren Kunden
das richtige Produkt zu einem optimierten Preis anbieten. Die Methode bietet uns nicht nur als Basis
Marktbedürfnisse bestmöglich zu erfüllen, sondern auch Potenziale für gesteigerten Kundennutzen durch
Alleinstellungsmerkmale zu generieren.

Durch ODI haben wir viel von unseren Kunden und für unsere Kunden gelernt.”

Robert Andexer

Leitung Geschäftsfeld Tür / Mayer & Co Beschläge GmbH

“ODI Studien sind nicht nur eine Momentaufnahme, sondern bieten Insights und Wissensvorsprung für lange Zeit. Jahre nach dem Projekt konnten wir aus einem Radikalkonzept von damals einen revolutionären Prototypen entwickeln, der bei der Branchen-Leitmesse sensationellen Zuspruch erhielt. So können wir nun auch noch Jahre später von der Studie profitieren, die Regeln in der Branche neu definieren und uns Innovationsvorsprung nachhaltig sichern.”

Peter Höllerbauer

Kompetenzzentrum Innovation & Produktenwicklung / Linz AG

“Wir haben schon verschiedenste Marktforschungen durchgeführt, aber Outcome-Driven Innovation® hebt sich deutlich von diesen ab, was Insight und Ergebnistiefe betrifft. Darauf können wir unsere Innovationsstrategie perfekt aufbauen.”

Marco De Polo

Head Portfolio Strategy & Global Market Insights / Roche Diabetes Care

“Edizons’ Outcome-Driven Innovation approach finally allowed us to truly understand what customers are trying to achieve, independent of any solutions. Edizon opened our eyes regarding the ultimate unit of measure to identify growth opportunities and growth strategies: the jobs and outcomes customers are trying to get done that then define the opportunity landscape.”

Dr. Henning Bork

Director Strategy / ASM Assembly Systems

“Job-to-be-Done methodology helps ASM to open the aperture and refocus from Equipment (Product) based thinking to customer (job) centric thinking.”

Florian Dahm

Strategic Marketing / PERI GmbH

“Peri is strongly committed to a customer centric approach in business development. Edizon actively helps us to introduce Jobs-to-be-Done as a common needs language. The Outcome-Driven Innovation process puts Jobs-to-be-Done into action and guides our business development on a cross-functional level, from strategy to product management, marketing and sales.”

Simona Skerjanec

Life Cycle Leader / Ocrelizumab F. Hoffmann-La Roche AG

“I am a big fan of Outcome-Driven Innovation (ODI) as a methodology to help us better understand the customer needs. We’re asking them about what they truly know – their jobs. I’ve used it in different settings for various products and I was always able to uncover the important insights. These insights helped us develop more innovative solutions for our customers or position the product in the market segment with highly unsatisfied needs.”

Gerald Steiner

Vice President / Digitalization Voith Paper GmbH & Co. KG

“Using the Outcome-Driven-Innovation® methodology to enhance innovation within a digital context enabled us to identify the basis for possible digital solutions. Accepting core needs in order to find either a digital or non-digital solution to get the Job-do-be-Done is the first step for a successful innovation process. With Edizon we found the right partner to identify and quantify unmet customer needs in a structured way!”

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