The Edizon Team

All members of the Edizon team share common characteristics: working professionally, working with passion and working with joy! By using our wealth of experience we will help you to manage your challenges and make your next innovations successful. We are innovation experts who will show you how to put Jobs-to-be-Done theory into practice with Outcome-Driven Innovation®. 

With our shared passion for innovation, together with you we will make great things happen.

Martin Pattera

Managing Partner

Martin Pattera is a Managing Partner at Edizon.

Martin holds a Magister from the Vienna University of Economics and Business and has over a decade of innovation experience. Prior to Edizon, he held key positions at Roland Berger Strategy Consultants and Mayr-Melnhof Karton. He has been the project manager of a large number of innovation projects, and has industry expertise in the fields of mechanical engineering, construction industry, energy management, information technology and medical devices.

Gerald Steinwender

Managing Partner

Gerald Steinwender is the founder of and a Managing Partner at Edizon.

Gerald holds a master’s degree in process engineering and business administration from the Graz University of Technology. He has more than 20 years of experience as a project leader in the fields of innovation management, R&D, and strategic business development. He is member of PDMA and the founder and member of the board of PFI – Platform for Innovation, a non-profit organization that fosters exchange and collaboration in the field of innovation management.

Bruno Ruchti


Bruno Ruchti is Partner at Edizon in Switzerland.
Bruno has broad knowledge of innovation and he has extensive experience in Quality Management, Process Management, and Business Process Re-Engineering. He has been Country Manager at international engineering companies. Since 1999, he has worked across industries as a consultant, mainly in companies with a technical focus. Bruno had his first personal point of contact with Edizon and its ODI process more than 10 years ago. He holds an Executive MBA in Innovation Management from the Bern University of Applied Sciences.

Dietfried Globocnik

Innovation Strategist - Head of Consulting Service Development

Dietfried Globocnik is an Innovation Strategist and Head of Consulting Service Development at Edizon.

He is responsible for empirical research activities, data analysis, project management and service development.

Dietfried holds a master’s degree in business administration and received his PhD in social science (innovation management) from the University of Graz. He works as a researcher and university lecturer in the field of innovation marketing and is the author of two books and several articles for international conferences, scientific journals and compilations. He is a member of the PDMA and the Academy of Management.

Oliver Ratschka

Innovation Strategist

Oliver Ratschka is Innovation Strategist at Edizon.

His focus is on qualitative and quantitative market research at the front end of innovation, including product and concept testing.

Oliver studied English, geography and linguistics at the University of Vienna and holds a degree in communication from the College for Market and Opinion Research. Oliver has more than 15 years of experience in market research and has held key positions at Philips Speech Recognition Systems (now Nuance Communications Austria GmbH), in the Market and Consumer Research Department at the University of Applied Sciences Wiener Neustadt and at the Nielsen Company, as well as at Nielsen International Services.

Isabel Teuffenbach

Innovation Strategist

Isabel Teuffenbach is Innovation Strategist at Edizon. Her focus is on qualitative approaches of market research.

Isabel studied business administration at the Karl Franzens University in Graz with a focus on banking & finance and personnel, information and organizational management. Her diploma Thesis was awarded with the “Alpen-Adria-Wissenschaftspreis”. Since her first experiences in social research Isabel has worked for several years in the realization of numerous market research projects (qualitative and quantitative) and gained experience in different areas (FMCG, Automotive, Pharmaceuticals).

Djordje Pinter

Innovation Strategist

Djordje Pinter is Engagement Manager and Innovation Strategist at Edizon.

His focus is on quantitative data analysis, innovation management and long-term innovation strategies, as well as corporate foresight.
Djordje holds a diploma in business administration with psychology as a minor subject from the University of Mannheim and is about to complete his PhD at the Technical University of Vienna within the fields of corporate foresight and innovation management. Prior to joining Edizon, he held various roles in the financial industry, startup-ecosystem, research sector, as well as freelancing as a consultant. Djordje was a researcher and guest lecturer at various scientific institutions. He is editor of an anthology, author of book articles and articles for scientific journals and international conferences.

Drazen Iliskovic

Senior Innovation Market Researcher (educational leave)

Drazen Iliskovic is Senior Innovation Market Researcher at Edizon. Right now, he is in education leave.

His focus lies on qualitative and quantitative market research.

Drazen studied sociology in Frankfurt/Main and Graz. He specialized on empirical social research, social science theory and methodology as well as economic and organizational sociology. During this time, he worked for different research projects.
Before joining Edizon, he worked as a consultant managing a qualification fund for employees and self-employed small entrepreneurs. In this position he provided support about labor market and social policy issues.

Rita Zehetner

Content Manager

Rita Zehetner is responsible for Blog Content at Edizon.

After spending 9 years as Innovation Consultant at Edizon, her main occupation is now at the at the University of Applied Sciences Wiener Neustadt, where she works as a lecturer and research associate at the Institute for Entrepreneurship and Innovation.
Rita holds a master’s degree in business administration and communication sciences. She is the author of three books and several articles about market-oriented product development.

Ce Poggenklas

Senior Innovation Consultant

Ce Poggenklas is a Senior Innovation Consultant at Edizon and responsible for market research in China.

Ce has an MBA with a focus on international management in Europe and Asia. After five years working as a university lecturer, she started her corporate career as a business development and marketing manager at various Chinese and German enterprises. She is a founding member of the Association for A Better World via Education.

Manuela Gschwandegger

Head of Marketing and Communications (maternity leave)

Manuela Gschwandegger is Head of Marketing and Communications at Edizon. Currently on maternity leave.

Her focus lies in the planning and completion of all marketing tasks with focus on developing the website. Manuela also supports the team for all internal and external events from Edizon. She is also in close cooperation with sales and her center of attention is engagement management. After graduation, Manuela studied health management at the IMC (International Management Center) University of Applied Sciences in Krems. Since then she has spent her career in marketing. She has many years of industry knowledge in the healthcare sector.

Daniela Pfleger

Marketing and Event Management

Daniela Pfleger is responsible for Online Marketing and Event Management at Edizon.

Her tasks are to organize the events of the JTBD Institute Europe, manage the social media channels, distribute newsletters and support in website adaptation. After working in a notary’s office for several years, Daniela decided to start her studies “Marketing and Project Management” at the Campus Wieselburg of the University of Applied Sciences Wiener Neustadt. She already worked for Edizon during her studies and graduated in 2019.

Nathalie Bichler

Sales and Engagement Manager

Nathalie Bichler is a Sales and Engagement Manager at Edizon. She is responsible for generating new customers and maintaining customer relationships. She works in close cooperation with our marketing department. Nathalie graduated at HLW Amstetten in Tourism and Project Management.

Previously, she worked for Lisec Austria GmbH as a sales assistant and has 6 years of work experience in the glass manufacturing sector.

Bettina Wagner

Executive Assistant

Bettina Wagner is Executive Assistant and responsible for finance, controlling & reporting at Edizon. She supports the team in general secretarial duties, travel planning and HR management.

Bettina previously worked for Umdasch Group AG and lived abroad for many years (Lebanon and USA). After returning to Austria, she worked for nine years in the distribution department of Raiffeisen Immobilien Vermittlung GmbH in Amstetten.

Lydia Wegsada

Marketing Assistant

As Marketing Assistant, Lydia Wegsada supports Edizon’s communication on all social media channels. In addition, she prepares graphic materials and updates our website. She also assists the team in the organization of events.

Lydia studies “Product Marketing and Project Management“ at the Campus Wieselburg of the University of Applied Sciences Wiener Neustadt. She will graduate in the summer of 2021.

Sandra Öhlinger

Marketing Assistant

Sandra Öhlinger is Marketing Assistant and responsible for the preparations of graphic materials. Moreover, she supports the team on social media channels and in the organization of events.
Sandra is currently studying “Product Marketing and Project Management“ at the Campus Wieselburg of the University of Applied Sciences Wiener Neustadt. She will graduate in the summer of 2022.

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