Inspired by Thomas A. Edison, we combined his last name with “horizon” to create our brand name.
As a pioneer of his time he lay the foundation for what we now call the “needs-first” approach to innovation. In fact, the very gateway to his innovations was his profound understanding and deep knowledge of customer needs.
Essentially, this is what we still do when we combine the Jobs-to-be-Done (JTBD) concept with the Outcome-Driven Innovation® method (ODI).
By implementing this line of thinking we make innovation a more efficient and predictable process, making it the key growth factor for customers.
86% of products developed with the ODI® method have been rated as successful, proving five times more efficient than traditional innovation methods.
“JTBD is the talk of the town”, So, what sets us apart from other innovation and strategy consulting firms who also apply the Jobs-to-be-Done philosophy?
Take musical tastes as an example. Would you rather listen to a cover band or the original?