WE UNCOVER
WHAT YOUR
CUSTOMERS
REALLY WANT &
CREATE GROWTH
STRATEGIES
WE OFFER
CONSULTING &
TRAINING FOR
CUSTOMER-CENTRIC
INNOVATION
LET US MAKE
THE WORLD A
BETTER PLACE
TOGETHER

Edizon is your partner for customer-centric growth & innovation strategies.

We uncover true customer needs, create value for your customers and growth strategies that deliver predictable success. With the patented Outcome-Driven-Innovation® process, we put Jobs-to-be-Done theory into practice.

 

What do you get?
On the one hand we offer Consulting Services from pilot projects to full application of the Outcome-Driven Innovation® process. Through comprehensive research the different project formats result in successful Growth Strategies for your company. You can see possible selectable strategies on the right side.

 

On the other hand, we offer blogs and innovation trainings through our JTBD Institute Europe, like the JTBD Summit, Master Classes and E-Learning.

Consulting
Services

In our projects we develop successful strategies together with you.

 
 

JTBD Institute
Europe

Use our innovation trainings and secure your certificates JTBD+ODI.

 

 

OUR METHODOLOGY

Outcome-Driven Innovation®

Outcome-Driven Innovation® (ODI) is an innovation market research and strategy process that ties customer-defined metrics to the „Job-to-be-Done“, making innovation measurable and predictable. The process employs qualitative, quantitative, and market segmentation methods that reveal hidden opportunities in growth.

details
Define
Uncover
Quantify
Discover
Formulate
Define the
market around
the Job-to-be-Done
Uncover the
customer’s
needs
Quantify
over/underserved
needs
Discover hidden
segments of
opportunity
Formulate
the growth
strategy
Growth through
innovation

JTBD E-Learning

Roll out JTBD thinking to your whole organization and get a common understanding on innovation.

Learn More
0% Success Rate

With 86% success rate, products developed with Outcome-Driven Innovation® are five times as successful as the results of traditional innovation processes.

References
0 Years Experience

With our partner Strategyn we as Edizon successfully introduced Jobs-to-be-Done with Outcome-Driven Innovation® in the last 15 years into the DACH market.

About us
0 Customer Needs

In numerous projects over almost every industry we uncovered around 15,000 real customer needs.

What is ODI?
0 Training Formats

Use the different innovation trainings of our JTBD Institute Europe and become a customer-centric and job-based organization.

JTBD Institute Europe

Our Clients

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JTBD Institute Events

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29. Jun, 2023
8:30 a.m.
online
EVENT

JTBD Webinar

Get an 1-hour online introduction to the Jobs-to-be-Done and Outcome-Driven Innovation® framework and its latest developments. The webinar will be held by an Edizon Innovation Strategist. We will offer different webinars on how to create a growth strategy based on …

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06. Sep, 2023
8:30 a.m.
online
EVENT

JTBD Webinar

Get an 1-hour online introduction to the Jobs-to-be-Done and Outcome-Driven Innovation® framework and its latest developments. The webinar will be held by an Edizon Innovation Strategist. We will offer different webinars on how to create a growth strategy based on …

MORE
18. - 19. Oct, 2023
Pöttinger Landtechnik GmbH (Grießkirchen, Austria)
EVENT

JTBD MASTER CLASS

Advanced training on putting Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® to formulate a winning growth strategy, with industry best practice. Edizon Innovation and Strategyn have worked with hundreds of companies and have taught thousands of people the power of …

MORE
30. Nov, 2023
8:30 a.m.
online
EVENT

JTBD Webinar

Get an 1-hour online introduction to the Jobs-to-be-Done and Outcome-Driven Innovation® framework and its latest developments. The webinar will be held by an Edizon Innovation Strategist. We will offer different webinars on how to create a growth strategy based on …

MORE
20. - 21. Mar, 2024
Vienna, Austria
EVENT

4th JTBD SUMMIT EUROPE

Join Europe’s biggest customer-centric innovation event – get a new perspective on innovation with JTBD and ODI® during this 1 1/2 day summit in Vienna, Austria.

MORE
29. Jun, 2023
8:30 a.m.
online
EVENT

JTBD Webinar

Get an 1-hour online introduction to the Jobs-to-be-Done and Outcome-Driven Innovation® framework and its latest developments. The webinar will be held by an Edizon Innovation Strategist. We will offer different webinars on how to create a growth strategy based on …

MORE
06. Sep, 2023
8:30 a.m.
online
EVENT

JTBD Webinar

Get an 1-hour online introduction to the Jobs-to-be-Done and Outcome-Driven Innovation® framework and its latest developments. The webinar will be held by an Edizon Innovation Strategist. We will offer different webinars on how to create a growth strategy based on …

MORE
18. - 19. Oct, 2023
Pöttinger Landtechnik GmbH (Grießkirchen, Austria)
EVENT

JTBD MASTER CLASS

Advanced training on putting Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® to formulate a winning growth strategy, with industry best practice. Edizon Innovation and Strategyn have worked with hundreds of companies and have taught thousands of people the power of …

MORE
30. Nov, 2023
8:30 a.m.
online
EVENT

JTBD Webinar

Get an 1-hour online introduction to the Jobs-to-be-Done and Outcome-Driven Innovation® framework and its latest developments. The webinar will be held by an Edizon Innovation Strategist. We will offer different webinars on how to create a growth strategy based on …

MORE
20. - 21. Mar, 2024
Vienna, Austria
EVENT

4th JTBD SUMMIT EUROPE

Join Europe’s biggest customer-centric innovation event – get a new perspective on innovation with JTBD and ODI® during this 1 1/2 day summit in Vienna, Austria.

MORE
29. Jun, 2023
8:30 a.m.
online
EVENT

JTBD Webinar

Get an 1-hour online introduction to the Jobs-to-be-Done and Outcome-Driven Innovation® framework and its latest developments. The webinar will be held by an Edizon Innovation Strategist. We will offer different webinars on how to create a growth strategy based on …

MORE
06. Sep, 2023
8:30 a.m.
online
EVENT

JTBD Webinar

Get an 1-hour online introduction to the Jobs-to-be-Done and Outcome-Driven Innovation® framework and its latest developments. The webinar will be held by an Edizon Innovation Strategist. We will offer different webinars on how to create a growth strategy based on …

MORE
18. - 19. Oct, 2023
Pöttinger Landtechnik GmbH (Grießkirchen, Austria)
EVENT

JTBD MASTER CLASS

Advanced training on putting Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® to formulate a winning growth strategy, with industry best practice. Edizon Innovation and Strategyn have worked with hundreds of companies and have taught thousands of people the power of …

MORE
30. Nov, 2023
8:30 a.m.
online
EVENT

JTBD Webinar

Get an 1-hour online introduction to the Jobs-to-be-Done and Outcome-Driven Innovation® framework and its latest developments. The webinar will be held by an Edizon Innovation Strategist. We will offer different webinars on how to create a growth strategy based on …

MORE
20. - 21. Mar, 2024
Vienna, Austria
EVENT

4th JTBD SUMMIT EUROPE

Join Europe’s biggest customer-centric innovation event – get a new perspective on innovation with JTBD and ODI® during this 1 1/2 day summit in Vienna, Austria.

MORE

Worth Reading

Highly topical and relevant topics around customer centricity, innovation and strategy for everyone who is concerned with growth and shaping the future. Use the free download and recommendations of any books and papers.

Books & Papers

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Blogs

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Podcasts

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Testi- monials

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YouTube

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TESTIMONIAL 17.03.2023

Stephan Ackermann (PÖTTINGER Landtechnik GmbH) about his experience with JTBD and ODI

Stephan Ackermann is Director of Product Management at Pöttinger Landtechnik, where he is responsible for product management and the arable and grassland products divisions. In the course of …

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TESTIMONIAL 16.01.2023

Alexandre Schaeffer (Österreichische Post AG) about their experience with ODI

Alexandre is Senior Product Manager at Österreichische Post AG. He has extensive experience in the enterprise and consumer software industry. His further experience also includes the entire product …

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TESTIMONIAL 01.12.2022

Michael Pointner (ROBEL Bahnbaumaschinen) about their experience with ODI

Michael has extensive work experience of over 14 years in strategic and operative product / portfolio management with a strong medical device background. Additionally, he has recently graduated …

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