WE UNCOVER
WE OFFER
CONSULTING &
TRAINING FOR
CUSTOMER-CENTRIC
INNOVATION
We uncover true customer needs, create value for your customers and growth strategies that deliver predictable success. With the patented Outcome-Driven-Innovation process, we put Jobs-to-be-Done theory into practice.
What do you get?
On the one hand we offer Consulting Services from pilot projects to full application of the Outcome-Driven Innovation process. Through comprehensive research the different project formats result in successful Growth Strategies for your company. You can see possible selectable strategies on the right side.
On the other hand, we offer blogs and innovation trainings through our JTBD Institute Europe, like the JTBD Summit, Master Classes and E-Learning.
Special Topic: “How to build the bridge between corporate digitalization strategy to product strategy”
Outcome-Driven Innovation® (ODI) is an innovation market research and strategy process that ties customer-defined metrics to the „Job-to-be-Done“, making innovation measurable and predictable. The process employs qualitative, quantitative, and market segmentation methods that reveal hidden opportunities in growth.
details
Roll out JTBD thinking to your whole organization and get a common understanding on innovation.
Learn MoreWith 86% success rate, products developed with Outcome-Driven Innovation® are five times as successful as the results of traditional innovation processes.
With our partner Strategyn we as Edizon successfully introduced Jobs-to-be-Done with Outcome-Driven Innovation® in the last 13 years into the DACH market.
In numerous projects over almost every industry we uncovered around 13.500 real customer needs.
Use the different innovation trainings of our JTBD Institute Europe and become a customer-centric and job-based organization.
On August 19, we will focus on the following topic together with Justin Nacar, Customer Project Manager at Nokia and Nina Unger, Digital Product Manager at MIBA: “Design Thinking and Jobs-to-be-Done – The Yin & Yang of Corporate Strategy” Edizon …
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1-hour online Introduction on putting Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation® with focus on Leadership & Changing Perspectives – Innovation Culture through Jobs-to-be-Done Get an introduction to the Jobs-to-be-Done and Outcome-Driven Innovation® framework and its latest developments, while drinking …
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Advanced training on putting Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® to formulate a winning growth strategy, with industry best practice from our customers Worthington Industries. Edizon Innovation and Strategyn have worked with hundreds of companies and have taught …
MORE
A new “Jobs-to-be-Done” Viewpoint on Strategy for Discovery & Quantification of Hidden Opportunities for Value Creation and Innovation. Edizon welcomes CEO’s and high-level executives from different organizations in various industries as keynote speakers to share and discuss with you …
MORE
Network on putting Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation®. Learn to create a customer-centric strategy and receive your Certificate JTBD+ODI “Explore”. In 2022 the Summit will be held in Vienna. Get a new perspective on innovation with Jobs-to-be-Done and Outcome-Driven …
MORE
On August 19, we will focus on the following topic together with Justin Nacar, Customer Project Manager at Nokia and Nina Unger, Digital Product Manager at MIBA: “Design Thinking and Jobs-to-be-Done – The Yin & Yang of Corporate Strategy” Edizon …
MORE
1-hour online Introduction on putting Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation® with focus on Leadership & Changing Perspectives – Innovation Culture through Jobs-to-be-Done Get an introduction to the Jobs-to-be-Done and Outcome-Driven Innovation® framework and its latest developments, while drinking …
MORE
Advanced training on putting Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® to formulate a winning growth strategy, with industry best practice from our customers Worthington Industries. Edizon Innovation and Strategyn have worked with hundreds of companies and have taught …
MORE
A new “Jobs-to-be-Done” Viewpoint on Strategy for Discovery & Quantification of Hidden Opportunities for Value Creation and Innovation. Edizon welcomes CEO’s and high-level executives from different organizations in various industries as keynote speakers to share and discuss with you …
MORE
Network on putting Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation®. Learn to create a customer-centric strategy and receive your Certificate JTBD+ODI “Explore”. In 2022 the Summit will be held in Vienna. Get a new perspective on innovation with Jobs-to-be-Done and Outcome-Driven …
MORE
On August 19, we will focus on the following topic together with Justin Nacar, Customer Project Manager at Nokia and Nina Unger, Digital Product Manager at MIBA: “Design Thinking and Jobs-to-be-Done – The Yin & Yang of Corporate Strategy” Edizon …
MORE
1-hour online Introduction on putting Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation® with focus on Leadership & Changing Perspectives – Innovation Culture through Jobs-to-be-Done Get an introduction to the Jobs-to-be-Done and Outcome-Driven Innovation® framework and its latest developments, while drinking …
MORE
Advanced training on putting Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® to formulate a winning growth strategy, with industry best practice from our customers Worthington Industries. Edizon Innovation and Strategyn have worked with hundreds of companies and have taught …
MORE
A new “Jobs-to-be-Done” Viewpoint on Strategy for Discovery & Quantification of Hidden Opportunities for Value Creation and Innovation. Edizon welcomes CEO’s and high-level executives from different organizations in various industries as keynote speakers to share and discuss with you …
MORE
Network on putting Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation®. Learn to create a customer-centric strategy and receive your Certificate JTBD+ODI “Explore”. In 2022 the Summit will be held in Vienna. Get a new perspective on innovation with Jobs-to-be-Done and Outcome-Driven …
MORE
Highly topical and relevant topics around customer centricity, innovation and strategy for everyone who is concerned with growth and shaping the future. Use the free download and recommendations of any books and papers.
Despite the enormous strategic relevance of innovations in terms of securing the future of the company, many innovation projects still perform surprisingly poor. Studies on innovation success factors show that a large part of the reasons, why innovation initiatives fail, are related to a lack of customer-centricity. When a company sets out to achieve innovation excellence, it is not enough to introduce new or change existing innovation processes.
These days, consumers have real power:
they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn’t a nice–to–have, it’s a strategic imperative.
Companies have a five times higher success rate in their innovation activities when they use Outcome-Driven Innovation® (ODI). This is the result of an independent research study Strategyn engaged in 2010. The study compared new product development reports from 12 different sources such as Harvard Business Review, PricewaterhouseCoopers and the Product Development Management Association (PDMA) and averaged the reported success rate between 10 to 20 percent. This means that using traditional innovation methods, only one or two out of 10 products can be considered as a success.
The pictorial quote “Culture eats Strategy for Breakfast” makes an important case in point: There’s nothing as powerful and decisive for innovation success than …
Imagine you are a manufacturer of medical devices, say, scalpels for example. Who is your customer? Is it the surgeon who uses the scalpel for performing a surgery? Or …
How can a task like innovation – if it is that critical for the long-term survival of a …
Reach out to arrange a free 30-minutes discussion call with one of our experts.
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