WE UNCOVER
WE OFFER
CONSULTING &
TRAINING FOR
CUSTOMER-CENTRIC
INNOVATION
We uncover true customer needs, create value for your customers and growth strategies that deliver predictable success. With the patented Outcome-Driven-Innovation process, we put Jobs-to-be-Done theory into practice.
What do you get?
On the one hand we offer Consulting Services from pilot projects to full application of the Outcome-Driven Innovation process. Through comprehensive research the different project formats result in successful Growth Strategies for your company. You can see possible selectable strategies on the right side.
On the other hand, we offer blogs and innovation trainings through our JTBD Institute Europe, like the JTBD Summit, Master Classes and E-Learning.
Focus: “How to Innovate Mobility and Create Measurable Value For People”
Outcome-Driven Innovation® (ODI) is an innovation market research and strategy process that ties customer-defined metrics to the „Job-to-be-Done“, making innovation measurable and predictable. The process employs qualitative, quantitative, and market segmentation methods that reveal hidden opportunities in growth.
details
Roll out JTBD thinking to your whole organization and get a common understanding on innovation.
Learn MoreWith 86% success rate, products developed with Outcome-Driven Innovation® are five times as successful as the results of traditional innovation processes.
With our partner Strategyn we as Edizon successfully introduced Jobs-to-be-Done with Outcome-Driven Innovation® in the last 14 years into the DACH market.
In numerous projects over almost every industry we uncovered around 15,000 real customer needs.
Use the different innovation trainings of our JTBD Institute Europe and become a customer-centric and job-based organization.
Advanced training on putting Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® to formulate a winning growth strategy, with industry best practice cases in the environment of Volkswagen Group. Edizon Innovation and Strategyn have worked with hundreds of companies and …
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A new “Jobs-to-be-Done” Viewpoint on Strategy for Discovery & Quantification of Hidden Opportunities for Value Creation and Innovation. Edizon welcomes Stephan Ackermann, Director Product Management at PÖTTINGER Landtechnik GmbH to share and discuss with you the importance and the …
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Our next Innovators Talk will take place on December 01, 2022. Do you have a particular topic in mind and want to exchange with other innovators during this virtual 1-hour LIVE Talk? Then drop us a line with your suggestion! …
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Network on putting Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation®. Learn to create a customer-centric strategy and receive your Certificate JTBD+ODI “Exploration”. In 2023 the Summit will be held in Vienna and it will be streamed online as well. Get …
MORE
Advanced training on putting Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® to formulate a winning growth strategy, with industry best practice cases in the environment of Volkswagen Group. Edizon Innovation and Strategyn have worked with hundreds of companies and …
MORE
A new “Jobs-to-be-Done” Viewpoint on Strategy for Discovery & Quantification of Hidden Opportunities for Value Creation and Innovation. Edizon welcomes Stephan Ackermann, Director Product Management at PÖTTINGER Landtechnik GmbH to share and discuss with you the importance and the …
MORE
Our next Innovators Talk will take place on December 01, 2022. Do you have a particular topic in mind and want to exchange with other innovators during this virtual 1-hour LIVE Talk? Then drop us a line with your suggestion! …
MORE
Network on putting Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation®. Learn to create a customer-centric strategy and receive your Certificate JTBD+ODI “Exploration”. In 2023 the Summit will be held in Vienna and it will be streamed online as well. Get …
MORE
Advanced training on putting Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® to formulate a winning growth strategy, with industry best practice cases in the environment of Volkswagen Group. Edizon Innovation and Strategyn have worked with hundreds of companies and …
MORE
A new “Jobs-to-be-Done” Viewpoint on Strategy for Discovery & Quantification of Hidden Opportunities for Value Creation and Innovation. Edizon welcomes Stephan Ackermann, Director Product Management at PÖTTINGER Landtechnik GmbH to share and discuss with you the importance and the …
MORE
Our next Innovators Talk will take place on December 01, 2022. Do you have a particular topic in mind and want to exchange with other innovators during this virtual 1-hour LIVE Talk? Then drop us a line with your suggestion! …
MORE
Network on putting Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation®. Learn to create a customer-centric strategy and receive your Certificate JTBD+ODI “Exploration”. In 2023 the Summit will be held in Vienna and it will be streamed online as well. Get …
MORE
Highly topical and relevant topics around customer centricity, innovation and strategy for everyone who is concerned with growth and shaping the future. Use the free download and recommendations of any books and papers.
Ecosystems and platforms are changing the rules of competition and often completely upending the way value is created. Wherever ecosystems and platforms are created, existing companies and industries are disrupted, but new opportunities for value creation also open up. How do you find your position in emerging ecosystems? How do you recognize the threat of platform companies from unexpected industries? How can you build and design an ecosystem yourself? With the help of the Jobs-to-be-Done theory (JTBD), it is possible to operationalize and concretize these questions.
Despite the enormous strategic relevance of innovations in terms of securing the future of the company, many innovation projects still perform surprisingly poor. Studies on innovation success factors show that a large part of the reasons, why innovation initiatives fail, are related to a lack of customer-centricity. When a company sets out to achieve innovation excellence, it is not enough to introduce new or change existing innovation processes.
These days, consumers have real power:
they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn’t a nice–to–have, it’s a strategic imperative.
In order to survive and thrive in the long run, every company needs to think about how to …
When we talk about innovation, we talk about making the right decisions at the right time: Which product …
With increasing global competition and shortened product lifecycles, making strategic technological decisions is a challenge more than ever. …
Listen to Martin Pattera talk about "Sustainability, Ecosystems and Innovation” with Fabian Kesicki, Head of Corporate Development at Wien Energie GmbH and Peter Waldenberger, Head of Corporate Administrative Support, at Gebrüder Weiss.
Listen to Martin Pattera talk about "How to Get a Decision on Innovation: Can You Prove That an Opportunity is Worth The Investment?” with Johannes Enders, Innovation Manager at Schaeffler and Eberhard Häfele, Director, Strategic Development and Innovation at Leica Biosystems.
Listen to Martin Pattera talk about "How to design a customer-centric strategy” with Derk Swider, Vice President Group Strategy at EON and Karl-Heinz Mayer, Director Innovation & Program Management at Eaton Industries.
Reach out to arrange a free 30-minutes discussion call with one of our experts.
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