WE UNCOVER
WHAT YOUR
CUSTOMERS
REALLY WANT &
CREATE GROWTH
STRATEGIES

WE OFFER
CONSULTING &
TRAINING FOR
CUSTOMER-CENTRIC
INNOVATION

LET US MAKE
THE WORLD A
BETTER PLACE
TOGETHER

Edizon is your partner for customer-centric growth & innovation strategies.

We uncover true customer needs, create value for your customers and growth strategies that deliver predictable success. With the patented Outcome-Driven-Innovation process, we put Jobs-to-be-Done theory into practice.

 

What do you get?
On the one hand we offer Consulting Services from pilot projects to full application of the Outcome-Driven Innovation process. Through comprehensive research the different project formats result in successful Growth Strategies for your company. You can see possible selectable strategies on the right side.

 

On the other hand, we offer blogs and innovation trainings through our JTBD Institute Europe, like the JTBD Summit, Master Classes and E-Learning.

Consulting
Services

In our projects we develop successful strategies together with you.

 
 
UNLOCK YOUR INNOVATION POTENTIAL

JTBD Virtual Strategy Class

Guest Speaker: Luca Marcigot, Chief Marketing Officer at Rotho

21 APRIL, ONLINE
SECURE YOUR PLACE NOW
Get a new JTBD viewpoint
3 Days
09 Hours
53 Minutes
Seconds
OUR METHODOLOGY

Outcome-Driven Innovation®

Outcome-Driven Innovation® (ODI) is an innovation market research and strategy process that ties customer-defined metrics to the „Job-to-be-Done“, making innovation measurable and predictable. The process employs qualitative, quantitative, and market segmentation methods that reveal hidden opportunities in growth.

details
Define
Uncover
Quantify
Discover
Formulate
Define the
market around
the Job-to-be-Done
Uncover the
customer’s
needs
Quantify
over/underserved
needs
Discover hidden
segments of
opportunity
Formulate
the growth
strategy
Growth through
innovation

JTBD E-Learning

Roll out JTBD thinking to your whole organization and get a common understanding on innovation.

Learn More

0%

Success Rate

With 86% success rate, products developed with Outcome-Driven Innovation® are five times as successful as the results of traditional innovation processes.

References & Clients

0

Years Experience

With our partner Strategyn we as Edizon successfully introduced Jobs-to-be-Done with Outcome-Driven Innovation® in the last 13 years into the DACH market.

About us

0

Customer Needs

In numerous projects over almost every industry we uncovered around 10.350 real customer needs.

What is ODI?

0

Training Formats

Use the different innovation trainings of our JTBD Institute Europe and become a customer-centric and job-based organization.

JTBD Institute Europe

Our Clients

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SMC

JTBD Institute Events

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21. Apr, 2021
13:30
online - live
EVENT

JTBD VIRTUAL STRATEGY CLASS

A new “Jobs-to-be-Done” Viewpoint on Strategy for Discovery & Quantification of Hidden Opportunities for Value Creation and Innovation   Edizon welcomes CEOs and high-level executives from different organizations in various industries as keynote speakers to share and discuss with you …

MORE
05. May, 2021
15:00
online - live
EVENT

THE INNOVATORS TALK - LIVE

Edizon welcomes leading champions of innovation from different organizations in various industries as guests to share their experiences and discuss your questions during this virtual 1-hour LIVE Talk.   In May, we will focus on the following topic together with …

MORE
16. - 17. Jun, 2021
08:30
online - live
EVENT

JTBD VIRTUAL MASTER CLASS BASIC

Basic training on putting Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® to formulate a winning growth strategy.   Edizon and Strategyn have worked with hundreds of companies and have taught thousands of people the power of JTBD and ODI. Special …

MORE
09. Sep, 2021
08:30
online
EVENT

JTBD WEBINAR

1-hour online Introduction on putting Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation® with focus on Leadership & Changing Perspectives – Innovation Culture through Jobs-to-be-Done Get an introduction to the Jobs-to-be-Done and Outcome-Driven Innovation® framework and its latest developments, while drinking …

MORE
13. - 14. Oct, 2021
09:00
Worthington Cylinders GmbH I Kienberg near Gaming I Austria
EVENT

JTBD MASTER CLASS ADVANCED

Advanced training on putting Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® to formulate a winning growth strategy, with industry best practice from our customers Worthington Industries.   Edizon Innovation and Strategyn have worked with hundreds of companies and have taught …

MORE
10. Nov, 2021
13:30
online - live
EVENT

JTBD VIRTUAL STRATEGY CLASS

A new “Jobs-to-be-Done” Viewpoint on Strategy for Discovery & Quantification of Hidden Opportunities for Value Creation and Innovation.   Edizon welcomes CEO’s and high-level executives from different organizations in various industries as keynote speakers to share and discuss with you …

MORE
21. Apr, 2021
13:30
online - live
EVENT

JTBD VIRTUAL STRATEGY CLASS

A new “Jobs-to-be-Done” Viewpoint on Strategy for Discovery & Quantification of Hidden Opportunities for Value Creation and Innovation   Edizon welcomes CEOs and high-level executives from different organizations in various industries as keynote speakers to share and discuss with you …

MORE
05. May, 2021
15:00
online - live
EVENT

THE INNOVATORS TALK - LIVE

Edizon welcomes leading champions of innovation from different organizations in various industries as guests to share their experiences and discuss your questions during this virtual 1-hour LIVE Talk.   In May, we will focus on the following topic together with …

MORE
16. - 17. Jun, 2021
08:30
online - live
EVENT

JTBD VIRTUAL MASTER CLASS BASIC

Basic training on putting Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® to formulate a winning growth strategy.   Edizon and Strategyn have worked with hundreds of companies and have taught thousands of people the power of JTBD and ODI. Special …

MORE
09. Sep, 2021
08:30
online
EVENT

JTBD WEBINAR

1-hour online Introduction on putting Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation® with focus on Leadership & Changing Perspectives – Innovation Culture through Jobs-to-be-Done Get an introduction to the Jobs-to-be-Done and Outcome-Driven Innovation® framework and its latest developments, while drinking …

MORE
13. - 14. Oct, 2021
09:00
Worthington Cylinders GmbH I Kienberg near Gaming I Austria
EVENT

JTBD MASTER CLASS ADVANCED

Advanced training on putting Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® to formulate a winning growth strategy, with industry best practice from our customers Worthington Industries.   Edizon Innovation and Strategyn have worked with hundreds of companies and have taught …

MORE
10. Nov, 2021
13:30
online - live
EVENT

JTBD VIRTUAL STRATEGY CLASS

A new “Jobs-to-be-Done” Viewpoint on Strategy for Discovery & Quantification of Hidden Opportunities for Value Creation and Innovation.   Edizon welcomes CEO’s and high-level executives from different organizations in various industries as keynote speakers to share and discuss with you …

MORE
21. Apr, 2021
13:30
online - live
EVENT

JTBD VIRTUAL STRATEGY CLASS

A new “Jobs-to-be-Done” Viewpoint on Strategy for Discovery & Quantification of Hidden Opportunities for Value Creation and Innovation   Edizon welcomes CEOs and high-level executives from different organizations in various industries as keynote speakers to share and discuss with you …

MORE
05. May, 2021
15:00
online - live
EVENT

THE INNOVATORS TALK - LIVE

Edizon welcomes leading champions of innovation from different organizations in various industries as guests to share their experiences and discuss your questions during this virtual 1-hour LIVE Talk.   In May, we will focus on the following topic together with …

MORE
16. - 17. Jun, 2021
08:30
online - live
EVENT

JTBD VIRTUAL MASTER CLASS BASIC

Basic training on putting Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® to formulate a winning growth strategy.   Edizon and Strategyn have worked with hundreds of companies and have taught thousands of people the power of JTBD and ODI. Special …

MORE
09. Sep, 2021
08:30
online
EVENT

JTBD WEBINAR

1-hour online Introduction on putting Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation® with focus on Leadership & Changing Perspectives – Innovation Culture through Jobs-to-be-Done Get an introduction to the Jobs-to-be-Done and Outcome-Driven Innovation® framework and its latest developments, while drinking …

MORE
13. - 14. Oct, 2021
09:00
Worthington Cylinders GmbH I Kienberg near Gaming I Austria
EVENT

JTBD MASTER CLASS ADVANCED

Advanced training on putting Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® to formulate a winning growth strategy, with industry best practice from our customers Worthington Industries.   Edizon Innovation and Strategyn have worked with hundreds of companies and have taught …

MORE
10. Nov, 2021
13:30
online - live
EVENT

JTBD VIRTUAL STRATEGY CLASS

A new “Jobs-to-be-Done” Viewpoint on Strategy for Discovery & Quantification of Hidden Opportunities for Value Creation and Innovation.   Edizon welcomes CEO’s and high-level executives from different organizations in various industries as keynote speakers to share and discuss with you …

MORE

Worth Reading

Highly topical and relevant topics around customer centricity, innovation and strategy for everyone who is concerned with growth and shaping the future. Use the free download and recommendations of any books and papers.

Books & Papers

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Blogs

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Testi- monials

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Free 30-minutes call

Reach out to arrange a free 30-minutes discussion call with one of our experts.

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