WHAT YOUR
CUSTOMERS
REALLY WANT &
CREATE GROWTH
STRATEGIES
We uncover true customer needs, create value for your customers and growth strategies that deliver predictable success. With the patented Outcome-Driven-Innovation® process, we put Jobs-to-be-Done theory into practice.
What do you get?
On the one hand we offer Consulting Services from pilot projects to full application of the Outcome-Driven Innovation® process. Through comprehensive research the different project formats result in successful Growth Strategies for your company. You can see possible selectable strategies on the right side.
On the other hand, we offer blogs and innovation trainings through our JTBD Institute Europe, like the JTBD Summit, Master Classes and E-Learning.
Outcome-Driven Innovation® (ODI) is an innovation market research and strategy process that ties customer-defined metrics to the „Job-to-be-Done“, making innovation measurable and predictable. The process employs qualitative, quantitative, and market segmentation methods that reveal hidden opportunities in growth.
detailsWith 86% success rate, products developed with Outcome-Driven Innovation® are five times as successful as the results of traditional innovation processes.
With our partner Strategyn we as Edizon successfully introduced Jobs-to-be-Done with Outcome-Driven Innovation® in the last 15 years into the DACH market.
In numerous projects over almost every industry we uncovered around 15,000 real customer needs.
Use the different innovation trainings of our JTBD Institute Europe and become a customer-centric and job-based organization.