WE UNCOVER
WE OFFER
CONSULTING &
TRAINING FOR
CUSTOMER-CENTRIC
INNOVATION
We uncover true customer needs, create value for your customers and growth strategies that deliver predictable success. With the patented Outcome-Driven-Innovation process, we put Jobs-to-be-Done theory into practice.
What do you get?
On the one hand we offer Consulting Services from pilot projects to full application of the Outcome-Driven Innovation process. Through comprehensive research the different project formats result in successful Growth Strategies for your company. You can see possible selectable strategies on the right side.
On the other hand, we offer blogs and innovation trainings through our JTBD Institute Europe, like the JTBD Summit, Master Classes and E-Learning.
Focus: “How to Innovate Mobility and Create Measurable Value For People”
Outcome-Driven Innovation® (ODI) is an innovation market research and strategy process that ties customer-defined metrics to the „Job-to-be-Done“, making innovation measurable and predictable. The process employs qualitative, quantitative, and market segmentation methods that reveal hidden opportunities in growth.
details
Roll out JTBD thinking to your whole organization and get a common understanding on innovation.
Learn MoreWith 86% success rate, products developed with Outcome-Driven Innovation® are five times as successful as the results of traditional innovation processes.
With our partner Strategyn we as Edizon successfully introduced Jobs-to-be-Done with Outcome-Driven Innovation® in the last 14 years into the DACH market.
In numerous projects over almost every industry we uncovered around 13.650 real customer needs.
Use the different innovation trainings of our JTBD Institute Europe and become a customer-centric and job-based organization.
On August 18, 2022 we will focus on the topic “Sustainability, Ecosystems and Innovation” together with Fabian Kesicki, Head of Corporate Development at Wien Energie GmbH and a second speaker from Gebrüder Weiss. Edizon welcomes leading champions of innovation from …
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1-hour online Introduction on putting Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation® with our guest speaker Jan Tatousek, Director Innovation Strategy Home Healthcare at Philips Research. Topic: “Getting better decisions faster: the essence of Outcome-Driven Innovation”. Get an introduction to …
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Advanced training on putting Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® to formulate a winning growth strategy, with industry best practice cases in the environment of Volkswagen Group. Edizon Innovation and Strategyn have worked with hundreds of companies and …
MORE
A new “Jobs-to-be-Done” Viewpoint on Strategy for Discovery & Quantification of Hidden Opportunities for Value Creation and Innovation. Edizon welcomes Stephan Ackermann, Director Product Management at PÖTTINGER Landtechnik GmbH to share and discuss with you the importance and the …
MORE
Network on putting Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation®. Learn to create a customer-centric strategy and receive your Certificate JTBD+ODI “Exploration”. In 2023 the Summit will be held in Vienna and it will be streamed online as well. Get …
MORE
On August 18, 2022 we will focus on the topic “Sustainability, Ecosystems and Innovation” together with Fabian Kesicki, Head of Corporate Development at Wien Energie GmbH and a second speaker from Gebrüder Weiss. Edizon welcomes leading champions of innovation from …
MORE
1-hour online Introduction on putting Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation® with our guest speaker Jan Tatousek, Director Innovation Strategy Home Healthcare at Philips Research. Topic: “Getting better decisions faster: the essence of Outcome-Driven Innovation”. Get an introduction to …
MORE
Advanced training on putting Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® to formulate a winning growth strategy, with industry best practice cases in the environment of Volkswagen Group. Edizon Innovation and Strategyn have worked with hundreds of companies and …
MORE
A new “Jobs-to-be-Done” Viewpoint on Strategy for Discovery & Quantification of Hidden Opportunities for Value Creation and Innovation. Edizon welcomes Stephan Ackermann, Director Product Management at PÖTTINGER Landtechnik GmbH to share and discuss with you the importance and the …
MORE
Network on putting Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation®. Learn to create a customer-centric strategy and receive your Certificate JTBD+ODI “Exploration”. In 2023 the Summit will be held in Vienna and it will be streamed online as well. Get …
MORE
On August 18, 2022 we will focus on the topic “Sustainability, Ecosystems and Innovation” together with Fabian Kesicki, Head of Corporate Development at Wien Energie GmbH and a second speaker from Gebrüder Weiss. Edizon welcomes leading champions of innovation from …
MORE
1-hour online Introduction on putting Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation® with our guest speaker Jan Tatousek, Director Innovation Strategy Home Healthcare at Philips Research. Topic: “Getting better decisions faster: the essence of Outcome-Driven Innovation”. Get an introduction to …
MORE
Advanced training on putting Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® to formulate a winning growth strategy, with industry best practice cases in the environment of Volkswagen Group. Edizon Innovation and Strategyn have worked with hundreds of companies and …
MORE
A new “Jobs-to-be-Done” Viewpoint on Strategy for Discovery & Quantification of Hidden Opportunities for Value Creation and Innovation. Edizon welcomes Stephan Ackermann, Director Product Management at PÖTTINGER Landtechnik GmbH to share and discuss with you the importance and the …
MORE
Network on putting Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation®. Learn to create a customer-centric strategy and receive your Certificate JTBD+ODI “Exploration”. In 2023 the Summit will be held in Vienna and it will be streamed online as well. Get …
MORE
Highly topical and relevant topics around customer centricity, innovation and strategy for everyone who is concerned with growth and shaping the future. Use the free download and recommendations of any books and papers.
Ecosystems and platforms are changing the rules of competition and often completely upending the way value is created. Wherever ecosystems and platforms are created, existing companies and industries are disrupted, but new opportunities for value creation also open up. How do you find your position in emerging ecosystems? How do you recognize the threat of platform companies from unexpected industries? How can you build and design an ecosystem yourself? With the help of the Jobs-to-be-Done theory (JTBD), it is possible to operationalize and concretize these questions.
Despite the enormous strategic relevance of innovations in terms of securing the future of the company, many innovation projects still perform surprisingly poor. Studies on innovation success factors show that a large part of the reasons, why innovation initiatives fail, are related to a lack of customer-centricity. When a company sets out to achieve innovation excellence, it is not enough to introduce new or change existing innovation processes.
These days, consumers have real power:
they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn’t a nice–to–have, it’s a strategic imperative.
With increasing global competition and shortened product lifecycles, making strategic technological decisions is a challenge more than ever. …
Outcome-Driven Innovation® (ODI) is first and foremost about uncovering hidden segments of customers. On a recent journey back …
MHP Management- und IT-Beratung GmbH is one of the leading consulting companies and a subsidiary of Porsche AG. …
Listen to Martin Pattera talk about "How to Get a Decision on Innovation: Can You Prove That an Opportunity is Worth The Investment?” with Johannes Enders, Innovation Manager at Schaeffler and Eberhard Häfele, Director, Strategic Development and Innovation at Leica Biosystems.
Listen to Martin Pattera talk about "How to design a customer-centric strategy” with Derk Swider, Vice President Group Strategy at EON and Karl-Heinz Mayer, Director Innovation & Program Management at Eaton Industries.
Listen to Martin Pattera talk about "How to close the product innovation gap? Shifting from product perspective to customer journey to business model.” with Thomas Kandolf, Executive Assistant & Innovation Manager at Hirsch Servo, Christian Rohrer, Director R&D at Lohmann & Rauscher and Daniel Steininger, General Manager Division Sports & Hygiene at Wintersteiger.
Reach out to arrange a free 30-minutes discussion call with one of our experts.
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