WE UNCOVER
WHAT YOUR
CUSTOMERS
REALLY WANT &
CREATE GROWTH
STRATEGIES

WE OFFER
CONSULTING &
TRAINING FOR
CUSTOMER-CENTRIC
INNOVATION

LET US MAKE
THE WORLD A
BETTER PLACE
TOGETHER

Edizon is your partner for customer-centric growth & innovation strategies.

We uncover true customer needs, create value for your customers and growth strategies that deliver predictable success. With the patented Outcome-Driven-Innovation process, we put Jobs-to-be-Done theory into practice.

 

What do you get?
On the one hand we offer Consulting Services from pilot projects to full application of the Outcome-Driven Innovation process. Through comprehensive research the different project formats result in successful Growth Strategies for your company. You can see possible selectable strategies on the right side.

 

On the other hand, we offer blogs and innovation trainings through our JTBD Institute Europe, like the JTBD Summit, Master Classes and E-Learning.

Consulting
Services

In our projects we develop successful strategies together with you.

 
 
REDEFINE YOUR PERSPECTIVE ON INNOVATION

JTBD Summit Europe 2024

Focus: “Transforming a Business towards Customer-Centricity”

March 20-21, 2024, Vienna, Austria
SECURE YOUR TICKET NOW
Europe's biggest customer-centric innovation event
470 Days
16 Hours
30 Minutes
Seconds
OUR METHODOLOGY

Outcome-Driven Innovation®

Outcome-Driven Innovation® (ODI) is an innovation market research and strategy process that ties customer-defined metrics to the „Job-to-be-Done“, making innovation measurable and predictable. The process employs qualitative, quantitative, and market segmentation methods that reveal hidden opportunities in growth.

details
Define
Uncover
Quantify
Discover
Formulate
Define the
market around
the Job-to-be-Done
Uncover the
customer’s
needs
Quantify
over/underserved
needs
Discover hidden
segments of
opportunity
Formulate
the growth
strategy
Growth through
innovation

JTBD E-Learning

Roll out JTBD thinking to your whole organization and get a common understanding on innovation.

Learn More

0%

Success Rate

With 86% success rate, products developed with Outcome-Driven Innovation® are five times as successful as the results of traditional innovation processes.

References

0

Years Experience

With our partner Strategyn we as Edizon successfully introduced Jobs-to-be-Done with Outcome-Driven Innovation® in the last 14 years into the DACH market.

About us

0

Customer Needs

In numerous projects over almost every industry we uncovered around 15,000 real customer needs.

What is ODI?

0

Training Formats

Use the different innovation trainings of our JTBD Institute Europe and become a customer-centric and job-based organization.

JTBD Institute Europe

Our Clients

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JTBD Institute Events

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25. Jan, 2023
08:30
online
EVENT

JTBD WEBINAR

Get an 1-hour online introduction to the Jobs-to-be-Done and Outcome-Driven Innovation® framework and its latest developments, while drinking your morning-coffee, in a 1-hour webinar. The webinar will be held by an Edizon Innovation Managing Partner or Innovation Strategist.

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23. Feb, 2023
15:00
online - live
EVENT

THE INNOVATORS TALK

Our first Innovators Talk for 2023 will take place on February 23, 2023. Mehmet Perk, Innovation Consultant at Evosoft will join us for our virtual 1-hour LIVE Talk. Edizon welcomes leading champions of innovation from different organizations in various industries …

MORE
10. May, 2023
01:30 p.m. (CET)
online - live
EVENT

JTBD VIRTUAL STRATEGY CLASS

A new “Jobs-to-be-Done” Viewpoint on Strategy for Discovery & Quantification of Hidden Opportunities for Value Creation and Innovation. Edizon welcomes CEOs and high-level executives from different organizations in various industries as keynote speakers to share and discuss with you the …

MORE
21. - 22. Jun, 2023
08:30
online - live
EVENT

JTBD VIRTUAL MASTER CLASS BASIC

Basic training on putting Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® to formulate a winning growth strategy.  Edizon and Strategyn have worked with hundreds of companies and have taught thousands of people the power of JTBD and ODI. Get to …

MORE
06. Sep, 2023
08:30
online
EVENT

JTBD WEBINAR

Get an 1-hour online introduction to the Jobs-to-be-Done and Outcome-Driven Innovation® framework and its latest developments, while drinking your morning-coffee, in a 1-hour webinar. The webinar will be held by an Edizon Innovation Managing Partner or Innovation Strategist. We will …

MORE
18. - 19. Oct, 2023
tba.
EVENT

JTBD MASTER CLASS ADVANCED

Advanced training on putting Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® to formulate a winning growth strategy, with industry best practice. Edizon Innovation and Strategyn have worked with hundreds of companies and have taught thousands of people the power of …

MORE
25. Jan, 2023
08:30
online
EVENT

JTBD WEBINAR

Get an 1-hour online introduction to the Jobs-to-be-Done and Outcome-Driven Innovation® framework and its latest developments, while drinking your morning-coffee, in a 1-hour webinar. The webinar will be held by an Edizon Innovation Managing Partner or Innovation Strategist.

MORE
23. Feb, 2023
15:00
online - live
EVENT

THE INNOVATORS TALK

Our first Innovators Talk for 2023 will take place on February 23, 2023. Mehmet Perk, Innovation Consultant at Evosoft will join us for our virtual 1-hour LIVE Talk. Edizon welcomes leading champions of innovation from different organizations in various industries …

MORE
10. May, 2023
01:30 p.m. (CET)
online - live
EVENT

JTBD VIRTUAL STRATEGY CLASS

A new “Jobs-to-be-Done” Viewpoint on Strategy for Discovery & Quantification of Hidden Opportunities for Value Creation and Innovation. Edizon welcomes CEOs and high-level executives from different organizations in various industries as keynote speakers to share and discuss with you the …

MORE
21. - 22. Jun, 2023
08:30
online - live
EVENT

JTBD VIRTUAL MASTER CLASS BASIC

Basic training on putting Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® to formulate a winning growth strategy.  Edizon and Strategyn have worked with hundreds of companies and have taught thousands of people the power of JTBD and ODI. Get to …

MORE
06. Sep, 2023
08:30
online
EVENT

JTBD WEBINAR

Get an 1-hour online introduction to the Jobs-to-be-Done and Outcome-Driven Innovation® framework and its latest developments, while drinking your morning-coffee, in a 1-hour webinar. The webinar will be held by an Edizon Innovation Managing Partner or Innovation Strategist. We will …

MORE
18. - 19. Oct, 2023
tba.
EVENT

JTBD MASTER CLASS ADVANCED

Advanced training on putting Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® to formulate a winning growth strategy, with industry best practice. Edizon Innovation and Strategyn have worked with hundreds of companies and have taught thousands of people the power of …

MORE
25. Jan, 2023
08:30
online
EVENT

JTBD WEBINAR

Get an 1-hour online introduction to the Jobs-to-be-Done and Outcome-Driven Innovation® framework and its latest developments, while drinking your morning-coffee, in a 1-hour webinar. The webinar will be held by an Edizon Innovation Managing Partner or Innovation Strategist.

MORE
23. Feb, 2023
15:00
online - live
EVENT

THE INNOVATORS TALK

Our first Innovators Talk for 2023 will take place on February 23, 2023. Mehmet Perk, Innovation Consultant at Evosoft will join us for our virtual 1-hour LIVE Talk. Edizon welcomes leading champions of innovation from different organizations in various industries …

MORE
10. May, 2023
01:30 p.m. (CET)
online - live
EVENT

JTBD VIRTUAL STRATEGY CLASS

A new “Jobs-to-be-Done” Viewpoint on Strategy for Discovery & Quantification of Hidden Opportunities for Value Creation and Innovation. Edizon welcomes CEOs and high-level executives from different organizations in various industries as keynote speakers to share and discuss with you the …

MORE
21. - 22. Jun, 2023
08:30
online - live
EVENT

JTBD VIRTUAL MASTER CLASS BASIC

Basic training on putting Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® to formulate a winning growth strategy.  Edizon and Strategyn have worked with hundreds of companies and have taught thousands of people the power of JTBD and ODI. Get to …

MORE
06. Sep, 2023
08:30
online
EVENT

JTBD WEBINAR

Get an 1-hour online introduction to the Jobs-to-be-Done and Outcome-Driven Innovation® framework and its latest developments, while drinking your morning-coffee, in a 1-hour webinar. The webinar will be held by an Edizon Innovation Managing Partner or Innovation Strategist. We will …

MORE
18. - 19. Oct, 2023
tba.
EVENT

JTBD MASTER CLASS ADVANCED

Advanced training on putting Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® to formulate a winning growth strategy, with industry best practice. Edizon Innovation and Strategyn have worked with hundreds of companies and have taught thousands of people the power of …

MORE

Worth Reading

Highly topical and relevant topics around customer centricity, innovation and strategy for everyone who is concerned with growth and shaping the future. Use the free download and recommendations of any books and papers.

Books & Papers

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Blogs

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Podcasts

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Testi- monials

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TESTIMONIAL 01.12.2022

Michael Pointner (ROBEL Bahnbaumaschinen) about their experience with ODI

Michael has extensive work experience of over 14 years in strategic and operative product / portfolio management with a strong medical device background. Additionally, he has recently graduated …

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TESTIMONIAL 10.10.2022

Sebastian Brenk (RWTH Aachen) about using JTBD+ODI to identify sustainable customer needs

Sebastian Brenk is a postdoctoral researcher at the Technology and Innovation Management Institute at RWTH Aachen University, where he completed his Ph.D. in researching Open Value Creation and …

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TESTIMONIAL 22.09.2022

Marko Prce (MHP - A Porsche Company) about variant management and JTBD+ODI

Marko has over 8 years of experience in R&D management consulting. Currently he works as a Manager, Engineering Performance & Innovation at MHP – A Porsche Company. Marko …

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