WE UNCOVER
WE OFFER
CONSULTING &
TRAINING FOR
CUSTOMER-CENTRIC
INNOVATION
We uncover true customer needs, create value for your customers and growth strategies that deliver predictable success. With the patented Outcome-Driven-Innovation process, we put Jobs-to-be-Done theory into practice.
What do you get?
On the one hand we offer Consulting Services from pilot projects to full application of the Outcome-Driven Innovation process. Through comprehensive research the different project formats result in successful Growth Strategies for your company. You can see possible selectable strategies on the right side.
On the other hand, we offer blogs and innovation trainings through our JTBD Institute Europe, like the JTBD Summit, Master Classes and E-Learning.
Focus: “Transforming a Business towards Customer-Centricity”
Outcome-Driven Innovation® (ODI) is an innovation market research and strategy process that ties customer-defined metrics to the „Job-to-be-Done“, making innovation measurable and predictable. The process employs qualitative, quantitative, and market segmentation methods that reveal hidden opportunities in growth.
details
Roll out JTBD thinking to your whole organization and get a common understanding on innovation.
Learn MoreWith 86% success rate, products developed with Outcome-Driven Innovation® are five times as successful as the results of traditional innovation processes.
With our partner Strategyn we as Edizon successfully introduced Jobs-to-be-Done with Outcome-Driven Innovation® in the last 14 years into the DACH market.
In numerous projects over almost every industry we uncovered around 15,000 real customer needs.
Use the different innovation trainings of our JTBD Institute Europe and become a customer-centric and job-based organization.
Get an 1-hour online introduction to the Jobs-to-be-Done and Outcome-Driven Innovation® framework and its latest developments, while drinking your morning-coffee, in a 1-hour webinar. The webinar will be held by an Edizon Innovation Managing Partner or Innovation Strategist.
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Our first Innovators Talk for 2023 will take place on February 23, 2023. Mehmet Perk, Innovation Consultant at Evosoft will join us for our virtual 1-hour LIVE Talk. Edizon welcomes leading champions of innovation from different organizations in various industries …
MORE
A new “Jobs-to-be-Done” Viewpoint on Strategy for Discovery & Quantification of Hidden Opportunities for Value Creation and Innovation. Edizon welcomes CEOs and high-level executives from different organizations in various industries as keynote speakers to share and discuss with you the …
MORE
Basic training on putting Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® to formulate a winning growth strategy. Edizon and Strategyn have worked with hundreds of companies and have taught thousands of people the power of JTBD and ODI. Get to …
MORE
Get an 1-hour online introduction to the Jobs-to-be-Done and Outcome-Driven Innovation® framework and its latest developments, while drinking your morning-coffee, in a 1-hour webinar. The webinar will be held by an Edizon Innovation Managing Partner or Innovation Strategist. We will …
MORE
Advanced training on putting Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® to formulate a winning growth strategy, with industry best practice. Edizon Innovation and Strategyn have worked with hundreds of companies and have taught thousands of people the power of …
MORE
Get an 1-hour online introduction to the Jobs-to-be-Done and Outcome-Driven Innovation® framework and its latest developments, while drinking your morning-coffee, in a 1-hour webinar. The webinar will be held by an Edizon Innovation Managing Partner or Innovation Strategist.
MORE
Our first Innovators Talk for 2023 will take place on February 23, 2023. Mehmet Perk, Innovation Consultant at Evosoft will join us for our virtual 1-hour LIVE Talk. Edizon welcomes leading champions of innovation from different organizations in various industries …
MORE
A new “Jobs-to-be-Done” Viewpoint on Strategy for Discovery & Quantification of Hidden Opportunities for Value Creation and Innovation. Edizon welcomes CEOs and high-level executives from different organizations in various industries as keynote speakers to share and discuss with you the …
MORE
Basic training on putting Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® to formulate a winning growth strategy. Edizon and Strategyn have worked with hundreds of companies and have taught thousands of people the power of JTBD and ODI. Get to …
MORE
Get an 1-hour online introduction to the Jobs-to-be-Done and Outcome-Driven Innovation® framework and its latest developments, while drinking your morning-coffee, in a 1-hour webinar. The webinar will be held by an Edizon Innovation Managing Partner or Innovation Strategist. We will …
MORE
Advanced training on putting Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® to formulate a winning growth strategy, with industry best practice. Edizon Innovation and Strategyn have worked with hundreds of companies and have taught thousands of people the power of …
MORE
Get an 1-hour online introduction to the Jobs-to-be-Done and Outcome-Driven Innovation® framework and its latest developments, while drinking your morning-coffee, in a 1-hour webinar. The webinar will be held by an Edizon Innovation Managing Partner or Innovation Strategist.
MORE
Our first Innovators Talk for 2023 will take place on February 23, 2023. Mehmet Perk, Innovation Consultant at Evosoft will join us for our virtual 1-hour LIVE Talk. Edizon welcomes leading champions of innovation from different organizations in various industries …
MORE
A new “Jobs-to-be-Done” Viewpoint on Strategy for Discovery & Quantification of Hidden Opportunities for Value Creation and Innovation. Edizon welcomes CEOs and high-level executives from different organizations in various industries as keynote speakers to share and discuss with you the …
MORE
Basic training on putting Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® to formulate a winning growth strategy. Edizon and Strategyn have worked with hundreds of companies and have taught thousands of people the power of JTBD and ODI. Get to …
MORE
Get an 1-hour online introduction to the Jobs-to-be-Done and Outcome-Driven Innovation® framework and its latest developments, while drinking your morning-coffee, in a 1-hour webinar. The webinar will be held by an Edizon Innovation Managing Partner or Innovation Strategist. We will …
MORE
Advanced training on putting Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® to formulate a winning growth strategy, with industry best practice. Edizon Innovation and Strategyn have worked with hundreds of companies and have taught thousands of people the power of …
MORE
Highly topical and relevant topics around customer centricity, innovation and strategy for everyone who is concerned with growth and shaping the future. Use the free download and recommendations of any books and papers.
Ecosystems and platforms are changing the rules of competition and often completely upending the way value is created. Wherever ecosystems and platforms are created, existing companies and industries are disrupted, but new opportunities for value creation also open up. How do you find your position in emerging ecosystems? How do you recognize the threat of platform companies from unexpected industries? How can you build and design an ecosystem yourself? With the help of the Jobs-to-be-Done theory (JTBD), it is possible to operationalize and concretize these questions.
Despite the enormous strategic relevance of innovations in terms of securing the future of the company, many innovation projects still perform surprisingly poor. Studies on innovation success factors show that a large part of the reasons, why innovation initiatives fail, are related to a lack of customer-centricity. When a company sets out to achieve innovation excellence, it is not enough to introduce new or change existing innovation processes.
These days, consumers have real power:
they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn’t a nice–to–have, it’s a strategic imperative.
While the understanding of innovation used to be strongly technology-driven, we have known for some years that the …
In order to survive and thrive in the long run, every company needs to think about how to …
When we talk about innovation, we talk about making the right decisions at the right time: Which product …
Listen to Martin Pattera talk about "Transforming a Business from Product Ownership to Product Usership. What is the Impact on Product Management?” with Mailin Jappé, Director Everything as a Service (XaaS) EMEA at Acer.
Listen to Martin Pattera talk about "Sustainability, Ecosystems and Innovation” with Fabian Kesicki, Head of Corporate Development at Wien Energie GmbH and Peter Waldenberger, Head of Corporate Administrative Support, at Gebrüder Weiss.
Listen to Martin Pattera talk about "How to Get a Decision on Innovation: Can You Prove That an Opportunity is Worth The Investment?” with Johannes Enders, Innovation Manager at Schaeffler and Eberhard Häfele, Director, Strategic Development and Innovation at Leica Biosystems.
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Michael has extensive work experience of over 14 years in strategic and operative product / portfolio management with a strong medical device background. Additionally, he has recently graduated …
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Sebastian Brenk is a postdoctoral researcher at the Technology and Innovation Management Institute at RWTH Aachen University, where he completed his Ph.D. in researching Open Value Creation and …
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Marko has over 8 years of experience in R&D management consulting. Currently he works as a Manager, Engineering Performance & Innovation at MHP – A Porsche Company. Marko …
MORE Reach out to arrange a free 30-minutes discussion call with one of our experts.
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