WE UNCOVER WE OFFER LET US MAKEWe uncover true customer needs, create value for your customers and growth strategies that deliver predictable success. With the patented Outcome-Driven-Innovation® process, we put Jobs-to-be-Done theory into practice.
What do you get?
On the one hand we offer Consulting Services from pilot projects to full application of the Outcome-Driven Innovation® process. Through comprehensive research the different project formats result in successful Growth Strategies for your company. You can see possible selectable strategies on the right side.
On the other hand, we offer blogs and innovation trainings through our JTBD Institute Europe, like the JTBD Summit, Master Classes and E-Learning.
Outcome-Driven Innovation® (ODI) is an innovation market research and strategy process that ties customer-defined metrics to the „Job-to-be-Done“, making innovation measurable and predictable. The process employs qualitative, quantitative, and market segmentation methods that reveal hidden opportunities in growth.
details
Roll out JTBD thinking to your whole organization and get a common understanding on innovation.
Learn MoreWith 86% success rate, products developed with Outcome-Driven Innovation® are five times as successful as the results of traditional innovation processes.
With our partner Strategyn we as Edizon successfully introduced Jobs-to-be-Done with Outcome-Driven Innovation® in the last 15 years into the DACH market.
In numerous projects over almost every industry we uncovered around 15,000 real customer needs.
Use the different innovation trainings of our JTBD Institute Europe and become a customer-centric and job-based organization.
JTBD Webinar
Get an 1-hour online introduction to the Jobs-to-be-Done and Outcome-Driven Innovation® framework and its latest developments. The webinar will be held by an Edizon Innovation Strategist. We will offer different webinars on how to create a growth strategy based on …
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JTBD Webinar
Get an 1-hour online introduction to the Jobs-to-be-Done and Outcome-Driven Innovation® framework and its latest developments. The webinar will be held by an Edizon Innovation Strategist. We will offer different webinars on how to create a growth strategy based on …
MORE
JTBD MASTER CLASS
Advanced training on putting Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® to formulate a winning growth strategy, with industry best practice. Edizon Innovation and Strategyn have worked with hundreds of companies and have taught thousands of people the power of …
MORE
JTBD Webinar
Get an 1-hour online introduction to the Jobs-to-be-Done and Outcome-Driven Innovation® framework and its latest developments. The webinar will be held by an Edizon Innovation Strategist. We will offer different webinars on how to create a growth strategy based on …
MORE
4th JTBD SUMMIT EUROPE
Join Europe’s biggest customer-centric innovation event – get a new perspective on innovation with JTBD and ODI® during this 1 1/2 day summit in Vienna, Austria.
MORE
JTBD Webinar
Get an 1-hour online introduction to the Jobs-to-be-Done and Outcome-Driven Innovation® framework and its latest developments. The webinar will be held by an Edizon Innovation Strategist. We will offer different webinars on how to create a growth strategy based on …
MORE
JTBD Webinar
Get an 1-hour online introduction to the Jobs-to-be-Done and Outcome-Driven Innovation® framework and its latest developments. The webinar will be held by an Edizon Innovation Strategist. We will offer different webinars on how to create a growth strategy based on …
MORE
JTBD MASTER CLASS
Advanced training on putting Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® to formulate a winning growth strategy, with industry best practice. Edizon Innovation and Strategyn have worked with hundreds of companies and have taught thousands of people the power of …
MORE
JTBD Webinar
Get an 1-hour online introduction to the Jobs-to-be-Done and Outcome-Driven Innovation® framework and its latest developments. The webinar will be held by an Edizon Innovation Strategist. We will offer different webinars on how to create a growth strategy based on …
MORE
4th JTBD SUMMIT EUROPE
Join Europe’s biggest customer-centric innovation event – get a new perspective on innovation with JTBD and ODI® during this 1 1/2 day summit in Vienna, Austria.
MORE
JTBD Webinar
Get an 1-hour online introduction to the Jobs-to-be-Done and Outcome-Driven Innovation® framework and its latest developments. The webinar will be held by an Edizon Innovation Strategist. We will offer different webinars on how to create a growth strategy based on …
MORE
JTBD Webinar
Get an 1-hour online introduction to the Jobs-to-be-Done and Outcome-Driven Innovation® framework and its latest developments. The webinar will be held by an Edizon Innovation Strategist. We will offer different webinars on how to create a growth strategy based on …
MORE
JTBD MASTER CLASS
Advanced training on putting Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® to formulate a winning growth strategy, with industry best practice. Edizon Innovation and Strategyn have worked with hundreds of companies and have taught thousands of people the power of …
MORE
JTBD Webinar
Get an 1-hour online introduction to the Jobs-to-be-Done and Outcome-Driven Innovation® framework and its latest developments. The webinar will be held by an Edizon Innovation Strategist. We will offer different webinars on how to create a growth strategy based on …
MORE
4th JTBD SUMMIT EUROPE
Join Europe’s biggest customer-centric innovation event – get a new perspective on innovation with JTBD and ODI® during this 1 1/2 day summit in Vienna, Austria.
MORE
Highly topical and relevant topics around customer centricity, innovation and strategy for everyone who is concerned with growth and shaping the future. Use the free download and recommendations of any books and papers.
Designing Customer-Centric Ecosystems With JTBD Theory
Ecosystems and platforms are changing the rules of competition and often completely upending the way value is created. Wherever ecosystems and platforms are created, existing companies and industries are disrupted, but new opportunities for value creation also open up. How do you find your position in emerging ecosystems? How do you recognize the threat of platform companies from unexpected industries? How can you build and design an ecosystem yourself? With the help of the Jobs-to-be-Done theory (JTBD), it is possible to operationalize and concretize these questions.
JTBD Based Innovation Management System
Despite the enormous strategic relevance of innovations in terms of securing the future of the company, many innovation projects still perform surprisingly poor. Studies on innovation success factors show that a large part of the reasons, why innovation initiatives fail, are related to a lack of customer-centricity. When a company sets out to achieve innovation excellence, it is not enough to introduce new or change existing innovation processes.
The Jobs To Be Done Playbook
These days, consumers have real power:
they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn’t a nice–to–have, it’s a strategic imperative.
A 10-Step-Guide for Sustainable Innovation
Innovation and sustainability are two key areas that are increasingly important for businesses looking to succeed in today’s …
Customer-Centricity as Part of Your Company's DNA
Time and again clients with whom we have worked return to us and share experiences like this one: …
Why You Should Forget Your Product When Innovating
While the understanding of innovation used to be strongly technology-driven, we have known for some years that the …
New Digital Services in the Automotive Industry.
Listen to Oliver Ratschka talk about "New Digital Services in the Automotive Industry.” with Alexander Djordjevic, Director Solution Management at RideCare, Bosch.
Transforming Culture towards Customer-Centricity. Examples from Mobility.
Listen to Oliver Ratschka talk about "Transforming Culture towards Customer-Centricity. Examples from Mobility.” with Mehmet Perk, Innovation Consultant at Evosoft.
Transforming a Business from Product Ownership to Product Usership
Listen to Martin Pattera talk about "Transforming a Business from Product Ownership to Product Usership. What is the Impact on Product Management?” with Mailin Jappé, Director Everything as a Service (XaaS) EMEA at Acer.
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Stephan Ackermann (PÖTTINGER Landtechnik GmbH) about his experience with JTBD and ODI
Stephan Ackermann is Director of Product Management at Pöttinger Landtechnik, where he is responsible for product management and the arable and grassland products divisions. In the course of …
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Alexandre Schaeffer (Österreichische Post AG) about their experience with ODI
Alexandre is Senior Product Manager at Österreichische Post AG. He has extensive experience in the enterprise and consumer software industry. His further experience also includes the entire product …
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Michael Pointner (ROBEL Bahnbaumaschinen) about their experience with ODI
Michael has extensive work experience of over 14 years in strategic and operative product / portfolio management with a strong medical device background. Additionally, he has recently graduated …
MORE Reach out to arrange a free 30-minutes discussion call with one of our experts.
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