WE UNCOVER
WE OFFER
CONSULTING &
TRAINING FOR
CUSTOMER-CENTRIC
INNOVATION
We uncover true customer needs, create value for your customers and growth strategies that deliver predictable success. With the patented Outcome-Driven-Innovation process, we put Jobs-to-be-Done theory into practice.
What do you get?
On the one hand we offer Consulting Services from pilot projects to full application of the Outcome-Driven Innovation process. Through comprehensive research the different project formats result in successful Growth Strategies for your company. You can see possible selectable strategies on the right side.
On the other hand, we offer blogs and innovation trainings through our JTBD Institute Europe, like the JTBD Summit, Master Classes and E-Learning.
Main topic "Create Business Ecosystems and Digital Platforms"
Outcome-Driven Innovation® (ODI) is an innovation market research and strategy process that ties customer-defined metrics to the „Job-to-be-Done“, making innovation measurable and predictable. The process employs qualitative, quantitative, and market segmentation methods that reveal hidden opportunities in growth.
details
Roll out JTBD thinking to your whole organization and get a common understanding on innovation.
Learn MoreWith 86% success rate, products developed with Outcome-Driven Innovation® are five times as successful as the results of traditional innovation processes.
With our partner Strategyn we as Edizon successfully introduced Jobs-to-be-Done with Outcome-Driven Innovation® in the last 14 years into the DACH market.
In numerous projects over almost every industry we uncovered around 13.650 real customer needs.
Use the different innovation trainings of our JTBD Institute Europe and become a customer-centric and job-based organization.
On February 24, we will focus on the topic “How to design a customer-centric strategy” together with Derk Swider, Vice President Group Strategy at EON and Karl-Heinz Mayer, Director Innovation & Program Management at Eaton Industries. Edizon welcomes leading …
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Network on putting Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation®. Learn to create a customer-centric strategy and receive your Certificate JTBD+ODI “Exploration”. In 2022 the Summit will be held in Vienna and it will be streamed online as well. Get …
MORE
A new “Jobs-to-be-Done” Viewpoint on Strategy for Discovery & Quantification of Hidden Opportunities for Value Creation and Innovation Edizon welcomes CEOs and high-level executives from different organizations in various industries as keynote speakers to share and discuss with you …
MORE
Basic training on putting Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® to formulate a winning growth strategy. Edizon and Strategyn have worked with hundreds of companies and have taught thousands of people the power of JTBD and ODI. Special …
MORE
1-hour online Introduction on putting Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation® with our guest speaker Jan Tatousek, Director Innovation Strategy Home Healthcare at Philips Research. Topic: “Getting better decisions faster: the essence of Outcome-Driven Innovation”. Get an introduction to …
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Advanced training on putting Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® to formulate a winning growth strategy, with industry best practice of one of our customers (will be announced soon). Edizon Innovation and Strategyn have worked with hundreds of …
MORE
On February 24, we will focus on the topic “How to design a customer-centric strategy” together with Derk Swider, Vice President Group Strategy at EON and Karl-Heinz Mayer, Director Innovation & Program Management at Eaton Industries. Edizon welcomes leading …
MORE
Network on putting Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation®. Learn to create a customer-centric strategy and receive your Certificate JTBD+ODI “Exploration”. In 2022 the Summit will be held in Vienna and it will be streamed online as well. Get …
MORE
A new “Jobs-to-be-Done” Viewpoint on Strategy for Discovery & Quantification of Hidden Opportunities for Value Creation and Innovation Edizon welcomes CEOs and high-level executives from different organizations in various industries as keynote speakers to share and discuss with you …
MORE
Basic training on putting Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® to formulate a winning growth strategy. Edizon and Strategyn have worked with hundreds of companies and have taught thousands of people the power of JTBD and ODI. Special …
MORE
1-hour online Introduction on putting Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation® with our guest speaker Jan Tatousek, Director Innovation Strategy Home Healthcare at Philips Research. Topic: “Getting better decisions faster: the essence of Outcome-Driven Innovation”. Get an introduction to …
MORE
Advanced training on putting Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® to formulate a winning growth strategy, with industry best practice of one of our customers (will be announced soon). Edizon Innovation and Strategyn have worked with hundreds of …
MORE
On February 24, we will focus on the topic “How to design a customer-centric strategy” together with Derk Swider, Vice President Group Strategy at EON and Karl-Heinz Mayer, Director Innovation & Program Management at Eaton Industries. Edizon welcomes leading …
MORE
Network on putting Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation®. Learn to create a customer-centric strategy and receive your Certificate JTBD+ODI “Exploration”. In 2022 the Summit will be held in Vienna and it will be streamed online as well. Get …
MORE
A new “Jobs-to-be-Done” Viewpoint on Strategy for Discovery & Quantification of Hidden Opportunities for Value Creation and Innovation Edizon welcomes CEOs and high-level executives from different organizations in various industries as keynote speakers to share and discuss with you …
MORE
Basic training on putting Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® to formulate a winning growth strategy. Edizon and Strategyn have worked with hundreds of companies and have taught thousands of people the power of JTBD and ODI. Special …
MORE
1-hour online Introduction on putting Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation® with our guest speaker Jan Tatousek, Director Innovation Strategy Home Healthcare at Philips Research. Topic: “Getting better decisions faster: the essence of Outcome-Driven Innovation”. Get an introduction to …
MORE
Advanced training on putting Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® to formulate a winning growth strategy, with industry best practice of one of our customers (will be announced soon). Edizon Innovation and Strategyn have worked with hundreds of …
MORE
Highly topical and relevant topics around customer centricity, innovation and strategy for everyone who is concerned with growth and shaping the future. Use the free download and recommendations of any books and papers.
Despite the enormous strategic relevance of innovations in terms of securing the future of the company, many innovation projects still perform surprisingly poor. Studies on innovation success factors show that a large part of the reasons, why innovation initiatives fail, are related to a lack of customer-centricity. When a company sets out to achieve innovation excellence, it is not enough to introduce new or change existing innovation processes.
These days, consumers have real power:
they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn’t a nice–to–have, it’s a strategic imperative.
Companies have a five times higher success rate in their innovation activities when they use Outcome-Driven Innovation® (ODI). This is the result of an independent research study Strategyn engaged in 2010. The study compared new product development reports from 12 different sources such as Harvard Business Review, PricewaterhouseCoopers and the Product Development Management Association (PDMA) and averaged the reported success rate between 10 to 20 percent. This means that using traditional innovation methods, only one or two out of 10 products can be considered as a success.
Once upon a time, a company called Amazon sold its first book through its web store. It gradually …
Successful innovations are based on a profound understanding of customer needs. “Customer-centric” market research and innovation approaches comprise different methods, such as Customer Journey Mapping, Customer Touchpoint Analysis, Value Proposition Design and Outcome-Driven Innovation® (ODI). …
You might know a lot about your prototypical customer. For example, you might know that he’s male, that …
Listen to Martin Pattera talk about "How to close the product innovation gap? Shifting from product perspective to customer journey to business model.” with Thomas Kandolf, Executive Assistant & Innovation Manager at Hirsch Servo, Christian Rohrer, Director R&D at Lohmann & Rauscher and Daniel Steininger, General Manager Division Sports & Hygiene at Wintersteiger.
Listen to Martin Pattera discussing with Justin Nacar, Customer Project Manager at Nokia and Nina Unger, Digital Product Manager at MIBA why Jobs-to-be-Done and Design Thinking are like Yin & Yang and how they tie in.
Listen to Martin Pattera discussing with Johann Peneder, COO at Umdasch Group Ventures and Henning Trill, VP Innovation Strategy at Bayer about their innovation culture and customer-centric innovation.
Reach out to arrange a free 30-minutes discussion call with one of our experts.
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