WE UNCOVER
WHAT YOUR
CUSTOMERS
REALLY WANT &
CREATE GROWTH
STRATEGIES

WE OFFER
CONSULTING &
TRAINING FOR
CUSTOMER-CENTRIC
INNOVATION

LET US MAKE
THE WORLD A
BETTER PLACE
TOGETHER

Edizon is your partner for customer-centric growth & innovation strategies.

We uncover true customer needs, create value for your customers and growth strategies that deliver predictable success. With the patented Outcome-Driven-Innovation process, we put Jobs-to-be-Done theory into practice.

 

What do you get?
On the one hand we offer Consulting Services from pilot projects to full application of the Outcome-Driven Innovation process. Through comprehensive research the different project formats result in successful Growth Strategies for your company. You can see possible selectable strategies on the right side.

 

On the other hand, we offer blogs and innovation trainings through our JTBD Institute Europe, like the JTBD Summit, Master Classes and E-Learning.

Consulting
Services

In our projects we develop successful strategies together with you.

 
 
REDEFINE YOUR PERSPECTIVE ON INNOVATION

JTBD Master Class Advanced

Focus: “How to Innovate Mobility and Create Measurable Value For People”

October 05-06, 2022, Autostadt, Germany
SECURE YOUR TICKET NOW
Advanced training on Jobs-to-be-Done theory and Outcome-Driven Innovation®
10 Days
08 Hours
37 Minutes
Seconds
OUR METHODOLOGY

Outcome-Driven Innovation®

Outcome-Driven Innovation® (ODI) is an innovation market research and strategy process that ties customer-defined metrics to the „Job-to-be-Done“, making innovation measurable and predictable. The process employs qualitative, quantitative, and market segmentation methods that reveal hidden opportunities in growth.

details
Define
Uncover
Quantify
Discover
Formulate
Define the
market around
the Job-to-be-Done
Uncover the
customer’s
needs
Quantify
over/underserved
needs
Discover hidden
segments of
opportunity
Formulate
the growth
strategy
Growth through
innovation

JTBD E-Learning

Roll out JTBD thinking to your whole organization and get a common understanding on innovation.

Learn More

0%

Success Rate

With 86% success rate, products developed with Outcome-Driven Innovation® are five times as successful as the results of traditional innovation processes.

References

0

Years Experience

With our partner Strategyn we as Edizon successfully introduced Jobs-to-be-Done with Outcome-Driven Innovation® in the last 14 years into the DACH market.

About us

0

Customer Needs

In numerous projects over almost every industry we uncovered around 15,000 real customer needs.

What is ODI?

0

Training Formats

Use the different innovation trainings of our JTBD Institute Europe and become a customer-centric and job-based organization.

JTBD Institute Europe

Our Clients

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JTBD Institute Events

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05. - 06. Oct, 2022
09:00
Autostadt, in Wolfsburg (Germany)
EVENT

JTBD MASTER CLASS ADVANCED

Advanced training on putting Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® to formulate a winning growth strategy, with industry best practice cases in the environment of Volkswagen Group.   Edizon Innovation and Strategyn have worked with hundreds of companies and …

MORE
09. Nov, 2022
13:30
online - live
EVENT

JTBD VIRTUAL STRATEGY CLASS

A new “Jobs-to-be-Done” Viewpoint on Strategy for Discovery & Quantification of Hidden Opportunities for Value Creation and Innovation.   Edizon welcomes Stephan Ackermann, Director Product Management at PÖTTINGER Landtechnik GmbH to share and discuss with you the importance and the …

MORE
01. Dec, 2022
15:00
online - live
EVENT

THE INNOVATORS TALK - LIVE

Our next Innovators Talk will take place on December 01, 2022. Do you have a particular topic in mind and want to exchange with other innovators during this virtual 1-hour LIVE Talk? Then drop us a line with your suggestion! …

MORE
Schönbrunn Palace front view
29. - 30. Mar, 2023
13:00
Vienna, Austria & Online
EVENT

4th JTBD SUMMIT EUROPE

Network on putting Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation®. Learn to create a customer-centric strategy and receive your Certificate JTBD+ODI “Exploration”. In 2023 the Summit will be held in Vienna and it will be streamed online as well. Get …

MORE
05. - 06. Oct, 2022
09:00
Autostadt, in Wolfsburg (Germany)
EVENT

JTBD MASTER CLASS ADVANCED

Advanced training on putting Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® to formulate a winning growth strategy, with industry best practice cases in the environment of Volkswagen Group.   Edizon Innovation and Strategyn have worked with hundreds of companies and …

MORE
09. Nov, 2022
13:30
online - live
EVENT

JTBD VIRTUAL STRATEGY CLASS

A new “Jobs-to-be-Done” Viewpoint on Strategy for Discovery & Quantification of Hidden Opportunities for Value Creation and Innovation.   Edizon welcomes Stephan Ackermann, Director Product Management at PÖTTINGER Landtechnik GmbH to share and discuss with you the importance and the …

MORE
01. Dec, 2022
15:00
online - live
EVENT

THE INNOVATORS TALK - LIVE

Our next Innovators Talk will take place on December 01, 2022. Do you have a particular topic in mind and want to exchange with other innovators during this virtual 1-hour LIVE Talk? Then drop us a line with your suggestion! …

MORE
Schönbrunn Palace front view
29. - 30. Mar, 2023
13:00
Vienna, Austria & Online
EVENT

4th JTBD SUMMIT EUROPE

Network on putting Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation®. Learn to create a customer-centric strategy and receive your Certificate JTBD+ODI “Exploration”. In 2023 the Summit will be held in Vienna and it will be streamed online as well. Get …

MORE
05. - 06. Oct, 2022
09:00
Autostadt, in Wolfsburg (Germany)
EVENT

JTBD MASTER CLASS ADVANCED

Advanced training on putting Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® to formulate a winning growth strategy, with industry best practice cases in the environment of Volkswagen Group.   Edizon Innovation and Strategyn have worked with hundreds of companies and …

MORE
09. Nov, 2022
13:30
online - live
EVENT

JTBD VIRTUAL STRATEGY CLASS

A new “Jobs-to-be-Done” Viewpoint on Strategy for Discovery & Quantification of Hidden Opportunities for Value Creation and Innovation.   Edizon welcomes Stephan Ackermann, Director Product Management at PÖTTINGER Landtechnik GmbH to share and discuss with you the importance and the …

MORE
01. Dec, 2022
15:00
online - live
EVENT

THE INNOVATORS TALK - LIVE

Our next Innovators Talk will take place on December 01, 2022. Do you have a particular topic in mind and want to exchange with other innovators during this virtual 1-hour LIVE Talk? Then drop us a line with your suggestion! …

MORE
Schönbrunn Palace front view
29. - 30. Mar, 2023
13:00
Vienna, Austria & Online
EVENT

4th JTBD SUMMIT EUROPE

Network on putting Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation®. Learn to create a customer-centric strategy and receive your Certificate JTBD+ODI “Exploration”. In 2023 the Summit will be held in Vienna and it will be streamed online as well. Get …

MORE

Worth Reading

Highly topical and relevant topics around customer centricity, innovation and strategy for everyone who is concerned with growth and shaping the future. Use the free download and recommendations of any books and papers.

Books & Papers

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Blogs

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Podcasts

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Testi- monials

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Free 30-minutes call

Reach out to arrange a free 30-minutes discussion call with one of our experts.

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