The Edizon Team

All members of the Edizon team share common characteristics: working professionally, working with passion and working with joy! By using our wealth of experience we will help you to manage your challenges and make your next innovations successful. We are innovation experts who will show you how to put Jobs-to-be-Done theory into practice with Outcome-Driven Innovation®. 

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With our shared passion for innovation, together with you we will make great things happen.

Martin Pattera

Managing Partner

Martin Pattera is a Managing Partner at Edizon.

Martin holds a Magister from the Vienna University of Economics and Business and has over a decade of innovation experience. Prior to Edizon, he held key positions at Roland Berger Strategy Consultants and Mayr-Melnhof Karton. He has been the project manager of a large number of innovation projects, and has industry expertise in the fields of mechanical engineering, construction industry, energy management, information technology and medical devices.

Gerald Steinwender

Managing Partner

Gerald Steinwender is the founder of and a Managing Partner at Edizon.

Gerald holds a master’s degree in process engineering and business administration from the Graz University of Technology. He has more than 20 years of experience as a project leader in the fields of innovation management, R&D, and strategic business development. He is member of PDMA and the founder and member of the board of PFI – Platform for Innovation, a non-profit organization that fosters exchange and collaboration in the field of innovation management.

Dietfried Globocnik

Innovation Strategist - Head of Consulting Service Development

Dietfried Globocnik is an Innovation Strategist and Head of Consulting Service Development at Edizon.

He is responsible for empirical research activities, data analysis, project management and service development.

Dietfried holds a master’s degree in business administration and received his PhD in social science (innovation management) from the University of Graz. He works as a researcher and university lecturer in the field of innovation marketing and is the author of two books and several articles for international conferences, scientific journals and compilations. He is a member of the PDMA and the Academy of Management.

Oliver Ratschka

Innovation Strategist

Oliver Ratschka is Innovation Strategist at Edizon.

His focus is on qualitative and quantitative market research at the front end of innovation, including product and concept testing.

Oliver studied English, geography and linguistics at the University of Vienna and holds a degree in communication from the College for Market and Opinion Research. Oliver has more than 15 years of experience in market research and has held key positions at Philips Speech Recognition Systems (now Nuance Communications Austria GmbH), in the Market and Consumer Research Department at the University of Applied Sciences Wiener Neustadt and at the Nielsen Company, as well as at Nielsen International Services.

Isabel Teuffenbach

Innovation Strategist

Isabel Teuffenbach is Innovation Strategist at Edizon. Her focus is on qualitative approaches of market research.

Isabel studied business administration at the Karl Franzens University in Graz with a focus on banking & finance and personnel, information and organizational management. Her diploma Thesis was awarded with the “Alpen-Adria-Wissenschaftspreis”. Since her first experiences in social research Isabel has worked for several years in the realization of numerous market research projects (qualitative and quantitative) and gained experience in different areas (FMCG, Automotive, Pharmaceuticals).

Djordje Pinter

Innovation Strategist

Djordje Pinter is Innovation Strategist at Edizon.

His focus is on quantitative data analysis, innovation management and long-term innovation strategies, as well as corporate foresight.
Djordje holds a diploma in business administration with psychology as a minor subject from the University of Mannheim and is about to complete his PhD at the Technical University of Vienna within the fields of corporate foresight and innovation management. Prior to joining Edizon, he held various roles in the financial industry, startup-ecosystem, research sector, as well as freelancing as a consultant. Djordje was a researcher and guest lecturer at various scientific institutions. He is editor of an anthology, author of book articles and articles for scientific journals and international conferences.

Drazen Iliskovic

Innovation Strategist

Drazen Iliskovic is Innovation Strategist at Edizon. At the moment, he is completing a master’s degree in Data and Information Science at the Institute for Applied Computer Science at the Joanneum University of Applied Sciences.

His focus lies on qualitative and quantitative market research.

Drazen studied sociology in Frankfurt/Main and Graz. He specialized on empirical social research, social science theory and methodology as well as economic and organizational sociology. During this time, he worked for different research projects.
Before joining Edizon, he worked as a consultant managing a qualification fund for employees and self-employed small entrepreneurs. In this position he provided support about labor market and social policy issues.

Natalie Janetzko

Innovation Strategist

Natalie Janetzko is Innovation Strategist at Edizon. Her focus is on quantitative data analysis, in particular using multivariate methods, as well as strategy development.

Natalie obtained a dual master’s degree in international business from the University of Melbourne and in marketing management from Bocconi University in Milan. Following her first experiences with market research as part of her empirical master thesis on mass customization, Natalie has gained 5 years of experience in executing and managing national as well as international market research and consulting projects at GfK and marketmind. Her primary focus has been on exploring customer needs in the media, airline, tourism and FMCG industries as well as developing innovative marketing strategies based on the insights gained through her research.

Marc Günther

Innovation Strategist

Marc Günther is Innovation Strategist at Edizon. His focus is on qualitative and quantitative market research as well as on developing innovation strategies.

Marc studied psychology and obtained a master’s degree as well as a doctorate in natural sciences from the University of Graz. Besides several years of experience in empirical research at the University of Graz, he also worked as a manager of his own company, which successfully realized numerous research projects in the sports and economic sector. Marc works as a senior lecturer at several universities with focus on qualitative and quantitative research methods.

Rita Zehetner

Content Manager

Rita Zehetner is responsible for Blog Content at Edizon.

After spending 9 years as Innovation Consultant at Edizon, her main occupation is now at the at the University of Applied Sciences Wiener Neustadt, where she works as a lecturer and research associate at the Institute for Entrepreneurship and Innovation.
Rita holds a master’s degree in business administration and communication sciences. She is the author of three books and several articles about market-oriented product development.

Ce Poggenklas

Senior Innovation Consultant

Ce Poggenklas is a Senior Innovation Consultant at Edizon and responsible for market research in China.

Ce has an MBA with a focus on international management in Europe and Asia. After five years working as a university lecturer, she started her corporate career as a business development and marketing manager at various Chinese and German enterprises. She is a founding member of the Association for A Better World via Education.

Manuela Gschwandegger

Head of Sales and Engagement Management

Manuela Gschwandegger is the Head of Sales and Engagement Management at Edizon.

Her focus lies in the planning and guidance of all sales tasks as well as constantly improving Edizon’s sales strategy. After graduation, Manuela finished her Master’s degree in Health Management at the IMC (International Management Center) University of Applied Sciences in Krems. She is an experienced Marketing professional with many years of industry knowledge in the healthcare and non-profit sectors.

Nathalie Bichler

Sales and Engagement Manager

Nathalie Bichler is a Sales and Engagement Manager at Edizon. She is responsible for generating new customers and maintaining customer relationships. She works in close cooperation with our marketing department. Nathalie graduated at HLW Amstetten in Tourism and Project Management.

Previously, she worked for Lisec Austria GmbH as a sales assistant and has 6 years of work experience in the glass manufacturing sector.

Daniela Reisinger (Pfleger)

Head of Marketing and Event Management

Daniela Reisinger is Head of Marketing & Event Management at Edizon.

She is responsible for the planning and guidance of all strategic and operational marketing tasks. Moreover, her focus lies in planning, organizing and promoting the innovation events of the JTBD Institute Europe. She manages the social media channels and creates different online campaigns. Together with her team, Daniela coordinates the planning of the newsletters and the further development of the website. She graduated her studies “Product Marketing and Project Management” at the Campus Wieselburg of the University of Applied Sciences Wiener Neustadt and already worked for Edizon during her studies.

Michaela Fink

Marketing Manager

Michaela Fink is Marketing Manager at Edizon. She is responsible for the adaption of the website, for the newsletter and preparing graphic materials. She also assists the team in the organization of external and internal events.

Michaela obtainend her master’s degree in “Marketing and Consumer Research” at the Campus Wieselburg of the University of Applied Sciences Wiener Neustadt. Previously she gained five years of work experience in Marketing with two energy-focused companies.

Bettina Schweidler (Wagner)

Executive Assistant

Bettina Schweidler is Executive Assistant and responsible for finance, controlling & reporting at Edizon. She supports the team in general secretarial duties, travel planning and HR management.

Bettina previously worked for Umdasch Group AG and lived abroad for many years (Lebanon and USA). After returning to Austria, she worked for nine years in the distribution department of Raiffeisen Immobilien Vermittlung GmbH in Amstetten.

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