The Edizon Team

All members of the Edizon team share common characteristics: working professionally, working with passion and working with joy! By using our wealth of experience we will help you to manage your challenges and make your next innovations successful. We are innovation experts who will show you how to put Jobs-to-be-Done theory into practice with Outcome-Driven Innovation®. 

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With our shared passion for innovation, together with you we will make great things happen.

Gerald Steinwender

Managing Partner

Gerald Steinwender is the founder of and Managing Partner of Edizon.

Gerald holds a master’s degree in process engineering and business administration from the Graz University of Technology. He has more than 20 years of experience as a project leader in the fields of innovation management, R&D, and strategic business development. He is member of PDMA and the founder and member of the board of PFI – Platform for Innovation, a non-profit organization that fosters exchange and collaboration in the field of innovation management.

Martin Pattera


Martin Pattera is a Partner of Edizon.

He holds a Magister from the Vienna University of Economics and Business and has over a decade of innovation experience. Prior to Edizon, he held key positions at Roland Berger Strategy Consultants and Mayr-Melnhof Karton. He has been the project manager of a large number of innovation projects, and has industry expertise in the fields of mechanical engineering, construction industry, energy management, information technology and medical devices.

Dietfried Globocnik

Innovation Strategist - Head of Consulting Service Development

Dietfried Globocnik is an Innovation Strategist and Head of Consulting Service Development at Edizon.

He is responsible for empirical research activities, data analysis, project management and service development.

Dietfried holds a master’s degree in business administration and received his PhD in social science (innovation management) from the University of Graz. He works as a researcher and university lecturer in the field of innovation marketing and is the author of two books and several articles for international conferences, scientific journals and compilations. He is a member of the PDMA and the Academy of Management.

Oliver Ratschka

Innovation Strategist

Oliver Ratschka is Innovation Strategist at Edizon.

His focus is on qualitative and quantitative market research at the front end of innovation, including product and concept testing.

Oliver studied English, geography and linguistics at the University of Vienna and holds a degree in communication from the College for Market and Opinion Research. Oliver has more than 15 years of experience in market research and has held key positions at Philips Speech Recognition Systems (now Nuance Communications Austria GmbH), in the Market and Consumer Research Department at the University of Applied Sciences Wiener Neustadt and at the Nielsen Company, as well as at Nielsen International Services.

Isabel Teuffenbach

Innovation Strategist

Isabel Teuffenbach is Innovation Strategist at Edizon. Her focus is on qualitative approaches of market research.

Isabel studied business administration at the Karl Franzens University in Graz with a focus on banking & finance and personnel, information and organizational management. Her diploma Thesis was awarded with the “Alpen-Adria-Wissenschaftspreis”. Since her first experiences in social research Isabel has worked for several years in the realization of numerous market research projects (qualitative and quantitative) and gained experience in different areas (FMCG, Automotive, Pharmaceuticals).

Drazen Iliskovic

Innovation Strategist

Drazen Iliskovic is Innovation Strategist at Edizon. At the moment, he is completing a master’s degree in Data and Information Science at the Institute for Applied Computer Science at the Joanneum University of Applied Sciences.

His focus lies on qualitative and quantitative market research.

Drazen studied sociology in Frankfurt/Main and Graz. He specialized on empirical social research, social science theory and methodology as well as economic and organizational sociology. During this time, he worked for different research projects.
Before joining Edizon, he worked as a consultant managing a qualification fund for employees and self-employed small entrepreneurs. In this position he provided support about labor market and social policy issues.

Natalie Janetzko

Innovation Strategist

Natalie Janetzko is Innovation Strategist at Edizon. Her focus is on quantitative data analysis, in particular using multivariate methods, as well as strategy development.

Natalie obtained a dual master’s degree in international business from the University of Melbourne and in marketing management from Bocconi University in Milan. Following her first experiences with market research as part of her empirical master thesis on mass customization, Natalie has gained 5 years of experience in executing and managing national as well as international market research and consulting projects at GfK and marketmind. Her primary focus has been on exploring customer needs in the media, airline, tourism and FMCG industries as well as developing innovative marketing strategies based on the insights gained through her research.

Marina Sattler

Innovation Strategist

Marina Sattler is Innovation Strategist at Edizon. Her focus is on quantitative and qualitative data analysis as well as strategy development.

Marina studied sociology at the University of Vienna, after that she did her Master degree in socioeconomics at the University of Economics and Business in Vienna.
During her studies, Marina worked in a market research department for an international FMCG company and was responsible for preparing reports of qualitative and quantitative data from various consumer surveys.

After that she was consultant for strategic decisions in digital marketing in a media agency and managed the internal data-management-platform for the customer’s campaign data.

Ce Poggenklas

Senior Innovation Consultant

Ce Poggenklas is a Senior Innovation Consultant at Edizon and responsible for market research in China.

Ce has an MBA with a focus on international management in Europe and Asia. After five years working as a university lecturer, she started her corporate career as a business development and marketing manager at various Chinese and German enterprises. She is a founding member of the Association for A Better World via Education.

Manuela Gschwandegger

Head of Sales and Engagement Management

Manuela Gschwandegger is the Head of Sales and Engagement Management at Edizon.

Her focus lies in the planning and guidance of all sales tasks as well as constantly improving Edizon’s sales strategy. After graduation, Manuela finished her Master’s degree in Health Management at the IMC (International Management Center) University of Applied Sciences in Krems. She is an experienced Marketing professional with many years of industry knowledge in the healthcare and non-profit sectors.

Nathalie Bichler

Sales and Engagement Manager

Nathalie Bichler is a Sales and Engagement Manager at Edizon. She is responsible for generating new customers and maintaining customer relationships. She works in close cooperation with our marketing department. Nathalie graduated at HLW Amstetten in Tourism and Project Management.

Previously, she worked for Lisec Austria GmbH as a sales assistant and has 6 years of work experience in the glass manufacturing sector.

Daniela Reisinger (Pfleger)

Head of Marketing and Event Management (on maternity leave)

Daniela Reisinger is Head of Marketing & Event Management at Edizon.

She is responsible for the planning and guidance of all strategic and operational marketing tasks. Moreover, her focus lies in planning, organizing and promoting the innovation events of the JTBD Institute Europe. She manages the social media channels and creates different online campaigns. Together with her team, Daniela coordinates the planning of the newsletters and the further development of the website. She graduated her studies “Product Marketing and Project Management” at the Campus Wieselburg of the University of Applied Sciences Wiener Neustadt and already worked for Edizon during her studies.

Heidi Stütz

Head of Marketing and Event Management
+ 43 676 89 82 65 898

Heidi Stütz is Head of Marketing & Event Management at Edizon.

Her area of responsibility is in the planning and guidance of all strategic and operational marketing tasks. Her focus lies on all marketing tasks like planning, organizing and promoting JTBD Institute Europe events as well as the creation of online campaigns. Heidi holds a degree in Marketing & Sales from the University of Applied Sciences in Vienna and previously worked at Forster Metallbau GmbH, where she gained 16 years of professional experience in marketing and export sales.

Lisa Steinegger

Marketing Manager

Lisa Steinegger is Marketing Manager at Edizon. Her tasks mainly include adapting the websites and creating newsletters as well as graphic material. She also supports the team in organizing external and internal events.

Lisa completed her bachelor’s degree in “Media & Communication Consulting” at the University of Applied Sciences in St. Pölten. Before that, she gained four years of professional experience at Stadtmarketing Amstetten GmbH.

Bettina Schweidler (Wagner)

Executive Assistance

Bettina Schweidler is Executive Assistant and responsible for finance, controlling & reporting at Edizon. She supports the team in general secretarial duties, travel planning and HR management.

Bettina previously worked for Umdasch Group AG and lived abroad for many years (Lebanon and USA). After returning to Austria, she worked for nine years in the distribution department of Raiffeisen Immobilien Vermittlung GmbH in Amstetten.

Judith Lebhard

Executive Assistance

Judith Lebhard is Executive Assistant and mainly responsible for HR Management. She also supports the marketing team in adaptions on the website. Previously she worked for a well-known corporate law firm in Vienna as a partner secretary of one of the executive partners with focus on public procurement law and competition law.

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