Wolfram Nagel
Senior User Experience Designer / TeamViewer
“Visited one of Edizon’s workshops and absolutely enjoyed it. I learned a lot and got an even better idea of what ODI means and how to apply it in practice. Great discussions and insights – these were two very insightful days! Thank you for that.”
Simona Skerjanec
Life Cycle Leader / Ocrelizumab F. Hoffmann-La Roche AG
“I am a big fan of Outcome-Driven Innovation (ODI) as a methodology to help us better understand the customer needs. We’re asking them about what they truly know – their jobs. I’ve used it in different settings for various products and I was always able to uncover the important insights. These insights helped us develop more innovative solutions for our customers or position the product in the market segment with highly unsatisfied needs.”
Mark Veldhoen
Innovation & Growth Analyst / Riwal
“Riwal wanted to understand the needs of construction site managers better when it comes to ‘enabling workers to work at height’. We had a couple of learnings about planning, monitoring work progress and safety management. The ODI method really opened my eyes and with the information’s about our customers’ needs we could address solutions to this needs in our digital rental platform.”
Zurich Insurance Company
Innovation Manager Customer Innovation / Zurich Insurance Company
“We are very satisfied with the ODI results and the quality delivered by Edizon. The results have helped us to prioritize the areas with the highest innovation potential.
Marco De Polo
Global Head Growth Acceleration - Insights & Open Innovation / Roche Diabetes Care
“Edizons’ Outcome-Driven Innovation approach finally allowed us to truly understand what customers are trying to achieve, independent of any solutions. Edizon opened our eyes regarding the ultimate unit of measure to identify growth opportunities and growth strategies: the jobs and outcomes customers are trying to get done that then define the opportunity landscape.”
Andrea Wirth
Manager Product Planning & Market Research / Mitsubishi R&D Europe GmbH
“In more than 20 years of practice in (strategic market insights and) research targeted to product development I never came across such a valuable and constructive approach as Job-to-be-Done and Outcome-Driven Innovation. It is definitely a best practice to uncover actionable customer needs, to generate innovation and reveal business opportunities in the automotive industry.”
Peter Höllerbauer
Kompetenzzentrum Innovation & Produktenwicklung / Linz AG
“Wir haben schon verschiedenste Marktforschungen durchgeführt, aber Outcome-Driven Innovation® hebt sich deutlich von diesen ab, was Insight und Ergebnistiefe betrifft. Darauf können wir unsere Innovationsstrategie perfekt aufbauen.”
Florian Schütz
New Business Development / Borealis
“First, we applied ODI & JTBD in New Business Development and are now integrating it group wide as one part of a market-driven innovation initiative.”
Timo Snoeren
Managing Director / Worthington Cylinders GmbH
“It’s easy to build a strategy once you have stable fundaments to build it on. Jobs-to-be-Done delivers those fundaments to build successful strategies.”
Gerald Steiner
Vice President / Digitalization Voith Paper GmbH & Co. KG
“Using the Outcome-Driven-Innovation® methodology to enhance innovation within a digital context enabled us to identify the basis for possible digital solutions. Accepting core needs in order to find either a digital or non-digital solution to get the Job-do-be-Done is the first step for a successful innovation process. With Edizon we found the right partner to identify and quantify unmet customer needs in a structured way!”
Dr. Henning Bork
Director Strategy / ASM Assembly Systems
“Job-to-be-Done methodology helps ASM to open the aperture and refocus from Equipment (Product) based thinking to customer (job) centric thinking.”
Robert Andexer
Head of Business Unit Door / Mayer & Co Beschläge GmbH
“Outcome-Driven Innovation® offered a whole new perspective on market definition, strategy building and innovation. An exact understanding of the actual customer needs on the basis of the ‘job’ of the customer is the heart of the procedure and the starting point for all decisions in the innovation process. That convinced us.”
Florian Dahm
Strategic Marketing / PERI GmbH
“Peri is strongly committed to a customer centric approach in business development. Edizon actively helps us to introduce Jobs-to-be-Done as a common needs language. The Outcome-Driven Innovation process puts Jobs-to-be-Done into action and guides our business development on a cross-functional level, from strategy to product management, marketing and sales.”
Karl-Heinz Mayer
Director of Innovation Management / Eaton Industries
“We had a product ready and suddenly ‘the market disappeared’. To make sure this does not happen again we were looking for support and found Edizon. We already did some projects together and now we are doing internal trainings to implement ODI in our organization”
