Edizon Innovation Consulting

Edizon is your strategy consultancy for customer-centric innovation. Together with you, we develop product strategies, market strategies and innovation strategies, which create value for your customers. As experts in innovation consulting and strategy consulting, we follow our goal to support each of our clients in achieving remarkable market growth.
Therefore, we rely on a mindset that has revolutionized the way companies innovate. This mindset is called “Jobs-to-be-Done Thinking”. Over the last 13 years with our partner Strategyn, we have brought this mindset to life with our patented Outcome-Driven Innovation® (ODI) process.

Depending on your individual growth challenge, we are focusing is on your task with different consulting services.

Our consulting services – workshops to full projects – can also be done fully remotely.

Ask for individualized online Training Offers.

"We help you to discover growth opportunities that are hidden to others." Martin Pattera

Together we will develop strategies for products and services, your customers really want.

Our consultancy services deliver customer-centric growth strategies for the following topics:
Some examples of companies that have successfully benefited from our services are B. Braun, Borealis, Eaton, Roche, Liebherr, Peri, Voith etc. Learn more about our clients and their experiences about working with us.

Learn more about:

Product Strategy
Market Strategy
New Business Strategy
Digitalization Strategy
Innovation Strategy
Customer-Experience Strategy
Application Strategy
Innovation Management

Our consultancy services range from pilot projects to full application of the Outcome-Driven Innovation® process:

JTBD Market Opportunity Check
In the JTBD Market Opportunity Check Edizon will discover your market ecosystem with job executors and jobs-to-be-done through 2 interviews with customers and/or internal experts. In the following workshop we evaluate the markets together with your team and answer the question: Where can we find new market opportunities?

JTBD Product Opportunity Check
In the JTBD Product Opportunity Check Edizon will create a rough job map through 2 interviews with customers and/or internal experts. In the following workshop we evaluate your products and services together with your team and answer the question: Where can we find new product and service opportunities?

Growth Strategy Pilot Project
In the Growth Strategy Pilot Project, you will apply the Outcome-Driven Innovation Process® to a pilot project of your choice. Edizon will conduct the desk research, examination of customer material and in-depth expert interviews according to the ODI techniques and standards. The results will then be discussed with the project team in a 1-day workshop in order to draft a strategy for your company’s growth.

Customer-Centric Innovation Sprint
In close collaboration with Pioneers, start-ups or internal entrepreneurs ,we are able to combine our strengths in the brand new Customer-Centric Innovation Sprint.
Within this project format we create Click Dummies, Business Models or Pitch Decks and in 3 steps we uncover what your customers really want.

Growth Strategy Lean Project
The Growth Strategy Sprint Project is the accelerated application of the Outcome-Driven Innovation® process in your company. Edizon will conduct a comprehensive research, including qualitative methods, streamlined quantitative and segmentation methods, and an analysis of the data.
Experience has shown that a Growth Strategy Sprint Project can be completed in three to four months. It is divided into three phases; from market selection to creating a data model.

Growth Strategy Full-Scale Project
The Growth Strategy Full-Scale Project is the complete application of the Outcome-Driven Innovation® process in your company. Edizon will conduct a comprehensive research, including qualitative, quantitative and segmentation methods, as well as the analysis of the data.
Experience has shown that a Growth Strategy Full-Scale Project can be completed in five to six months. It is divided into four phases; from market selection to growth strategy definition.

JTBD Master Class Basic (internal)
In this one-day master class, your team will learn the principles of TBD thinking, by following the five steps of the ODI® process. For each step there is a theoretical lecture from us, followed by an example tailored to your company.
Participants will then apply their knowledge by solving your company’s specific challenge. To ensure optimal learning effects, the number of participants is limited to 20. After the completion of the JTBD + ODI Master Class, participants will receive the Certificate JTBD+ODI “Understand”.

    Do you want to uncover what your customers really want?

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