We help you uncover what your customers really want. You will recognize hidden opportunities, understand customer needs to an unprecedented level of detail and translate that knowledge into successful strategies and concepts for growth with innovation.
JTBD Product, Market or Innovation Strategy
Develop a direct-to-market growth strategy with a focus on all the services that contribute to supporting your customers’s Job-to-be-Done. Identify areas that are better served by your product and service offerings than by the competitors and identify gaps that are not addressed by existing products and services.
With the aim to get the whole job done on a single solution platform you will be able to create a business vision consisting of hardware, software and service components that fit together in a new delivery platform. This business vision informs product development, market communications and a long-term R&D roadmap.
We support you from the definition of your growth challenge to the specific implementation steps.
Customer Needs Analysis
Eliminate any ambiguity, misunderstandings and vague descriptions regarding the needs of your customers. Learn an entirely new vocabulary to define customer needs in a clear, communicable way that is free of solutions or specifications. Speak the same language across the entire company to work together to create growth with innovation across different functional areas.
Outcome-based Segmentation
Recognize the natural structure of your market and create market segments around specific customer needs. Discover hidden growth potential, even in seemingly saturated markets, by finding groups of customers willing to pay more to have their Job-to-be-Done implemented in a better way. Discover savings opportunities by finding customer groups that want a simpler solution.
Opportunity Discovery
Understand how customers measure value in your market. Discover and quantify customer needs that are not adequately met by existing service offers in your industry. Understand how your value proposition needs to be designed to excite customers.
Competition Analysis
View your competitors from the Jobs-to-be-Done perspective and identify their strengths and weaknesses in fulfilling actual customer needs.
Concept Development
Develop concepts for new products or services that offer significant added value to your customers. Channel your creative resources towards a clearly defined goal – the actual customer needs that are discovered in the Outcome-Driven Innovation® process.
Concept Tests
Compare existing ideas for innovation and concepts with the Jobs-to-be-Done perspective. At an early stage of product development, identify which concepts will be successful in the market – specifically those that offer much better performance where important customer needs are not sufficiently met for certain customer groups.
Innovation Management
Innovate your innovation process and develop a customer centric culture of innovation. Linked to the application of Jobs-to-be-Done and Outcome-Driven Innovation® to a relevant business challenge, we facilitate a common needs language and specific interventions to ensure your innovation management becomes a customer-centric growth engine.
In-house Training
Implement the Jobs-to-be-Done perspective in your business. Based on a concrete Outcome-Driven Innovation® project, we offer customized training courses and in-house training sessions to permanently anchor the ODI process as an innovation process in your company.