Edizon Innovation and Strategyn have worked with hundreds of companies and have taught thousands of people the power of JTBD and ODI.
Special Topic: “How to build the bridge between corporate digitalization strategy to product strategy”.
Get to know the principles of Jobs-to-be-Done thinking according to the five steps of the Outcome-Driven Innovation® process in this 2-day strategy workshop. The workshop will take place at our customer Worthington Industries in Kienberg near Gaming (Austria), which has already carried out ODI projects with Edizon.
To better understand the content during the JTBD Master Class Advanced, we recommend our JTBD E-Learning Course in advance to complete. Interested? Then register now for the two JTBD Institute trainings and get a -20% discount for each.
This workshop will give you new insights for your strategic product planning and product development. Furthermore, it will support you to plan the future. It will help you to understand your existing (and new) customers and to develop product or service offerings they really want.
What you will learn:
What you will get:
Worthington Cylinders GmbH
Beim Flaschenwerk 1
3291 Kienberg near Gaming
JTBD Training Packages: Book 2 charged JTBD trainings at once and get -20% discount for each (also valid for JTBD E-Learning). You already attended a training of our JTBD Institute? Get -20% discount for each JTBD training within 1 year.
Seats are limited. Please book early to guarantee a spot.
This is an exclusive event for corporates only. Service providers and consultants are asked not to participate.
Prices excl. 20% VAT.
“Edizon’s Outcome-Driven Innovation approach finally allowed us to truly understand what customers are trying to achieve, independent of any solutions. Edizon opened our eyes regarding the ultimate unit of measure to identify growth opportunities and growth strategies: the jobs and outcomes customers are trying to get done that then define the opportunity landscape.”
Marco will give more insights in our JTBD MASTER CLASS ADVANCED on October 20-22, 2020.
“Identify an urgent and important business challenge or business objective – then prove that an ODI like investment can do the job better, faster, more effective – focus on a “quick win” with clear metrics – most importantly: build allies and establish a compelling, “emotional” story with a mission that people want to be part of it.”
“We reduce wasted $ because we have clear priorities for who to create value for (customer value and business value).”
Marco De Polo is Global Head Strategic Insights & Open Innovation at Roche Diagnostics.