30. Mar, 2023 , 1:30 p.m.
online - live
Exchange and discussion about the successful implementation of JTBD Theory in an Organization

JTBD Practitioner Insight 2023

Transform your own view on creating value and innovation with listening and learning from the hands-on experiences of JTBD Practitioners. 

How do you successfully introduce a corporate culture that aims to put the customer at the center of entrepreneurial decisions?

On March 30, Gudula Feichtinger, Team Lead Customer Centricity at Palfinger will share insights about how Palfinger succeeded in introducing a customer-centric corporate culture and optimizing all relevant processes to this end.

Benefit from real insights and experience on customer-centric innovation. Use the interactive online format, share your own challenges in the subsequent discussion and get in touch with innovation managers from B2B and B2C companies.

Transforming a Business towards Customer-Centricity

Date 2023:
March 30, 2023, 1:30 p.m. – 3:00 p.m. (CET)

online – live

Language is English.

Guest Speaker:
Gudula Feichtinger, Team Lead Customer Centricity at Palfinger

Oliver Ratschka, Innovation Strategist at Edizon

EUR 290
Prices excl. 20% VAT.

Seats are limited. Please book early to guarantee a spot.

This is an exclusive event for corporates only. Service providers and consultants are asked not to participate.


  • C-Level Manager
  • Head of Product Management
  • New Business Development
  • Digital Transformation Manager
  • Market Researcher
  • Strategic Product Manager
  • Head of R&D
  • Strategic Marketing Manager
  • Innovation Manager


ticket price excl. 20% VAT
Online Ticket
€ 290
Register Now

Your benefits

What questions will you get answered:

  • What are the benefits of customer-centric innovation
  • Where does customer-centric corporate culture begin
  • Which steps are necessary to implement customer-centricity in an organization
  • Which challenges do you face when implementing customer-centricity
  • What are the main results of the last project
  • What are financial advantages

What you will get:

  • Explanation about customer-centricity
  • Best practice insights into the successful implementation of customer-centricity in an organization
  • Impacts of the implementation of JTBD and ODI in an organization
  • Best practice case
  • Q&A session and the possibility to discuss your questions with other executives
Choose your ticket ticket price excl. 20% VAT
€ 290
Online Ticket
Participate in a group of 3, pay for 2!
JTBD Training Packages
Book 2 charged JTBD trainings at once and get -20% discount for each (also valid for JTBD E-Learning). You already attended a training of our JTBD Institute? Get -20% discount for each JTBD training within 1 year.

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