30. - 31. Mar, 2022, 13:00 / Vienna, Austria & Online

Network on putting Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation®. Learn to create a customer-centric strategy and receive your Certificate JTBD+ODI “Exploration”.

In 2022 the Summit will be held in Vienna and it will be streamed online as well. Get a new perspective on innovation with Jobs-to-be-Done and Outcome-Driven Innovation®  in this 1 ½ day summit.

Special topic: “Create Business Ecosystems and Digital Platforms”

The summit keynotes will be held by Edizon Innovation,  Strategyn,  JTBD experts and corporate users.

Use the interactive format and discussions to connect with innovation executives from B2B and B2C companies. Share your experiences in customer-centric innovation and network with JTBD+ODI corporate users.

Attendees will receive the Certificate JTBD+ODI “Exploration“.

You already want to acquire previous knowledge? Then immerse yourself in the world of Jobs-to-be-Done and complete our JTBD E-Learning Course.

What you will learn:

  • Experience Outcome-Driven Innovation as a strategy and innovation process based on JTBD principles and get to know examples of implementation
  • Understand how ODI drives growth strategies based on true customer needs
  • Learn how to create a customer-centric strategy for your organization with ODI

What you will get:

  • Basic knowledge of the ODI process
  • User experiences and networking
  • Approaches and results from many different industries in B2B and B2C
  • Certificate JTBD+ODI “Exploration”


  • C-Level Manager
  • Head of Product Management
  • New Business Development
  • Digital Transformation Manager
  • Market Researcher
  • Strategic Product Manager
  • Head of R&D
  • Strategic Marketing Manager
  • Innovation Manager

Dates and Location:
March 30, 2022: 01:00 p.m. – 08:00 p.m. (CET)
March 31, 2022: 08:30 a.m. – 05:30 p.m. (CET)

Vienna and online
ThirtyFive – Top of Vienna, located in myhive TWIN TOWERS
Wienerbergstrasse 11, A-1100 Vienna

Regular tickets:

  • On-site ticket: EUR 990
  • Online ticket: EUR 490
  • 1 ticket free of charge to ODI corporate users (companies that have already run an ODI project with Edizon or Strategyn)

Tickets for consultants:

  • On-site ticket: EUR 1,980
  • Online ticket: EUR 980


Special offers*:

  • 2+1 offer: Come in a group of 3, pay for 2!
  • JTBD Training Packages: Book 2 charged JTBD trainings at once and get -20% discount for each (also valid for JTBD E-Learning). You already attended a training of our JTBD Institute? Get -20% discount for each JTBD training within 1 year.
  • *special offers are not available for consultants.

Seats are limited. Please book early to guarantee a spot.

Prices excl. 20% VAT.

JTBD Summit Europe 2021

Hundred percent virtual, but as interactive and real as it gets – this was the 2nd JTBD Summit Europe 2021 in a nutshell. Watch our event movie to see the highlights of this virtual innovation and strategy exchange event.

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