20. - 21. Mar, 2024
Vienna, Austria
4th JTBD SUMMIT EUROPE
In this 1 1/2 day summit you will get a new perspective on innovation with JTBD and ODI®.

JTBD Summit 2024

Network on putting Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation®. Learn to create a customer-centric strategy and receive your Certificate JTBD+ODI “Exploration”.

In 2024 the Summit will be held in Vienna. Get a new perspective on innovation with Jobs-to-be-Done and Outcome-Driven Innovation®  in this 1 1/2 day summit.

Get more information on the official JTBD Summit Europe Website:

JTBD Summit Europe Website

The summit keynotes will be held by Edizon Innovation,  Strategyn,  JTBD experts and corporate users.

SPECIAL TOPIC
Transforming a Business towards Customer-Centricity

Use the interactive format and discussions to connect with innovation executives from B2B and B2C companies. Share your experiences in customer-centric innovation and network with JTBD+ODI corporate users.

Attendees will receive the Certificate JTBD+ODI “Exploration“.

You already want to acquire previous knowledge? Then immerse yourself in the world of Jobs-to-be-Done and complete our JTBD E-Learning Course.

Date:
March 20-21, 2024: 08:30 a.m. – 05:30 p.m. (CET)

Location:
Vienna
Schoenbrunn Palace, Apothekertrakt
Gruenbergstraße
A – 1130 Vienna

Seats are limited. Please book early to guarantee a spot.

Attendees

  • C-Level Manager
  • Head of Product Management
  • New Business Development
  • Digital Transformation Manager
  • Market Researcher
  • Strategic Product Manager
  • Head of R&D
  • Strategic Marketing Manager
  • Innovation Manager

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Certificate

JTBD + ODI "Experience"
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Your benefits

What you will learn:

  • Experience Outcome-Driven Innovation as a strategy and innovation process based on JTBD principles and get to know examples of implementation
  • Understand how ODI drives growth strategies based on true customer needs
  • Learn how to create a customer-centric strategy for your organization with ODI

What you will get:

  • Basic knowledge of the ODI process
  • User experiences and networking
  • Approaches and results from many different industries in B2B and B2C
  • Certificate JTBD+ODI “Exploration”

Reviews

The hybrid format of the 3rd JTBD Summit Europe 2022 was a great success. Check out our event movie to gain insights into the highlights of Europe’s biggest customer-centric innovation event. 

SPECIAL OFFERS
2+1
Participate in a group of 3, pay for 2!
JTBD Training Packages
Book 2 charged JTBD trainings at once and get -20% discount for each (also valid for JTBD E-Learning). You already attended a training of our JTBD Institute? Get -20% discount for each JTBD training within 1 year.
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