21. - 22. Jun, 2023 , 08:30
online - live
Basic training on Jobs-to-be-Done in practice with ODI®

JTBD Virtual Master Class Basic 2023

Basic training on putting Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® to formulate a winning growth strategy.
Edizon and Strategyn have worked with hundreds of companies and have taught thousands of people the power of JTBD and ODI.

Get to know the principles of Jobs-to-be-Done thinking according to the five steps of the Outcome-Driven Innovation® process in this 2×0,5-day online live strategy workshop. The workshop will go through all ODI steps. Language is English.

To better understand the content during the JTBD Virtual Master Class Basic, we recommend our JTBD E-Learning Course in advance to complete. Interested? Then register now for the two JTBD Institute trainings and get a -20% discount for each.

For each step, Martin Pattera (Edizon) will hold a theoretical lecture, followed by example exercises and real-life examples from a specific industry. Oliver Ratschka (Edizon) will moderate this 2-halfdays innovation training, picks up your questions and interactively involves the participants in this online live strategy workshop.

will be announced soon.

Additionally, you will listen to and learn from other innovation leaders attending the event as they discuss innovation challenges they face. Bring your own questions and innovation challenges!
This workshop will give you new insights for your strategic product planning and product development. Furthermore, it will support you to plan for the future. It will help you to understand your existing (and new) customers and to develop product or service offerings they really want.

Attendees will receive the Certificate JTBD+ODI “Knowledge”.
Bonus feature for corporates: On request, free 30-minutes 1-to-1 call with Martin Pattera after the training. Simply send an email to info@edizon-innovation.com to arrange a call.


  • June 21-22, 2023
    both days: 8:30 a.m. – 12:30 p.m. (CET)

Online live

Online Ticket: EUR 540

Seats are limited. Please book early to guarantee a spot.

Limited seats and different pricing for service providers and consultants: Online Ticket EUR 1,080 

Prices excl. 20% VAT.


  • C-Level Manager
  • Head of Strategy
  • Head of Product Management
  • Strategic Product Manager
  • New Business Development
  • Digital Transformation Manager
  • Market Researcher
  • Head of R&D
  • Strategic Marketing Manager
  • Innovation Manager


Certificate JTBD+ODI “Knowledge“


ticket price excl. 20% VAT
Online Ticket
€ 690
Online Ticket (service providers and consultants)
€ 1,080
Register Now

What will you learn

  • Experience Outcome-Driven Innovation as a strategy and innovation process based on JTBD principles
  • Learn how to define the evidenced-based growth strategy based on true customer needs
  • Create a customer-centric organization with ODI
  • Newest concepts and latest thinking that correspond with JTBD pioneer and inventor Tony Ulwick
  • Learn how to practically uncover customer needs in interviews
  • Bring back a unifying innovation vocabulary that will catalyze growth

What will you get

  • Basic knowledge of JTBD theory and the ODI process
  • Get hands on experience applying the JTBD theory and the ODI process
  • Practical exercises and real-life examples from health care and industry
  • Q&A session and the possibility to discuss your questions with other executives
  • All attendees get a free download of Tony Ulwicks latest book
  • Certificate JTBD+ODI “Knowledge”

See the impressions of our JTBD Virtual Master Class Basic on June 17 and 18, 2020.

Choose your ticket ticket price excl. 20% VAT
€ 690
Online Ticket
€ 1,080
Online Ticket (service providers and consultants)
2+1 Special Offer
Come in a group of 3, pay for 2!
JTBD Training Package
Book 2 charged JTBD trainings at once and get -20% discount for each (also valid for JTBD E-Learning). You already attended a training of our JTBD Institute? Get -20% discount for each JTBD training within 1 year.

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