25. Jan, 2023 , 08:30 a.m.
online - live
1-hour online introduction on Jobs-to-be-Done in practice with ODI®

JTBD Webinar January

Online Introduction on putting Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation® with guest speaker Eberhard Häfele, Director, Strategic Development and Innovation at Leica Biosystems. Best Practice Case. Topic Opportunities for innovation in the medical diagnostic industry“.
Get a 1-hour online introduction to the Jobs-to-be-Done and Outcome-Driven Innovation® framework and its latest developments, while drinking your morning-coffee. 

The webinar will be held by an Edizon Innovation Managing Partner or Innovation Strategist.

We will offer different webinars on how to create a growth strategy based on hidden customer needs. Every webinar is focused on a different industry or topic.

Watch the video now


Special topic
Opportunities for Innovation in the Medical Diagnostic Industry

All JTBD Webinar Dates 2023:

  • January 25, 2023, 8:30 a.m.
    Topic: Opportunities for innovation in the medical diagnostic industry
  • September 06, 2023, 8:30 a.m.
    Topic: to be announced.

Free attendance

Note: The webinar works best in Google Chrome Browser.


  • C-Level Manager
  • Head of Product Management
  • New Business Development
  • Digital Transformation Manager
  • Market Researcher
  • Strategic Product Manager
  • Head of R&D
  • Strategic Marketing Manager
  • Innovation Manager
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Your Benefits

What you will learn

  • Experience Outcome-Driven Innovation as a strategy and innovation process based on JTBD principles
  • Get inspired from success stories and references that applied ODI
  • Understand how ODI drives growth strategies based on true customer needs

What you will get

  • Introduction to JTBD and the ODI process
  • Hands-on navigation instrument for your customer-centric innovation
  • Q&A session and the possibility to discuss your questions with other executives

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