29. Jun, 2023 , 8:30 a.m.

online

JTBD Webinar

1-hour online introduction on Jobs-to-be-Done in practice with ODI®

JTBD Webinar June 2023

Online Introduction on putting Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation® with our guest speakers Sebastian Brenk, PhD, Assistant Professor, Nijmegen School of Management, Radboud University, Netherland; and Affiliate Researcher, Institute for Technology and Innovation Management, RWTH Aachen University, Germany and Gerald Steinwender, Managing Partner, Edizon.

Topic: “Nachhaltigkeit und kundenzentrierte Innovation als Erfolgsfaktoren: Wie Sie Ihr Unternehmen fit für die Zukunft machen“.

The webinar will be held by Wolfgang Lienhart, Senior Innovation Consultant at Edizon Innovation.

Language: German

All JTBD Webinar Dates 2023:

January 25, 2023, 8:30 a.m.
Topic: Opportunities for Innovation in the Medical Diagnostic Industry
June 29, 2023, 8:30 a.m.
Topic: Nachhaltigkeit und kundenzentrierte Innovation als Erfolgsfaktoren: Wie Sie Ihr Unternehmen fit für die Zukunft machen
September 06, 2023, 8:30 a.m.
Topic: to be announced.
November 30, 2023, 8:30 a.m.
Topic: to be announced.

Attendees

C-Level Manager
Head of Product Management
New Business Development
Digital Transformation Manager
Market Researcher
Strategic Product Manager
Head of R&D
Strategic Marketing Manager
Innovation Manager

Free attendance.

Note: The webinar works best in Google Chrome Browser.

Register Now

Your Benefits

What you will learn

Experience Outcome-Driven Innovation as a strategy and innovation process based on JTBD principles
Get inspired from success stories and references that applied ODI
Understand how ODI drives growth strategies based on true customer needs

What you will get

Introduction to JTBD and the ODI process
Hands-on navigation instrument for your customer-centric innovation
Q&A session and the possibility to discuss your questions with other executives

Watch our past JTBD Webinars:

JTBD Webinar 2023

January 25, 2023: “Opportunities for Innovation in the Medical Diagnostic Industry”

JTBD Webinar 2022

January 26, 2022: “Jobs-to-be-Done as a Guideline for Groundbreaking Innovation in the Building & Construction Industry”
September 07, 2022: “Getting better decisions faster: the essence of Outcome-Driven Innovation”

JTBD Webinar 2021

January 27, 2021: Business Model Innovation based on JTBD Thinking
September 09, 2021: Leadership & Changing Perspectives – Innovation Culture through Jobs-to-be-Done

JTBD Webinar 2020

January 29, 2020: Identifying underserved Needs for Growth – Case Study on JTBD and Outcome-Driven Innovation® in Electrical Industry
March 25, 2020: Special JTBD Webinar – 2nd JTBD Summit Europe Teaser with Tony Ulwick
May 06, 2020: Discovering Customer Needs in Mobility with Viewpoints on Context of Covid-19
August 26, 2020: How to Identify Quick Wins and get Short-term Results out of the Innovation Process