07. Sep, 2022, 08:30 / online
1-hour online Introduction on putting Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation® with our guest speaker Jan Tatousek, Director Research Product Management at Philips. Topic: “Getting better decisions faster: the essence of Outcome-Driven Innovation®”.
Get an introduction to the Jobs-to-be-Done and Outcome-Driven Innovation® framework and its latest developments, while drinking your morning-coffee, in a 1-hour webinar.

The webinar will be held by an Edizon Innovation Managing Partner or Innovation Strategist.

We will offer different webinars on how to create a growth strategy based on hidden customer needs. Every webinar is focused on a different industry or topic.


What you will learn:

  • Experience Outcome-Driven Innovation as a strategy and innovation process based on JTBD principles
  • Get inspired from success stories and references that applied ODI
  • Understand how ODI drives growth strategies based on true customer needs

What you will get:

  • Introduction to JTBD and the ODI process
  • Hands-on navigation instrument for your customer-centric innovation
  • Q&A session and the possibility to discuss your questions with other executives


  • C-Level Manager
  • Head of Product Management
  • New Business Development
  • Digital Transformation Manager
  • Market Researcher
  • Strategic Product Manager
  • Head of R&D
  • Strategic Marketing Manager
  • Innovation Manager

All JTBD Webinar Dates 2022:

  • January 26, 2022, 8:30 a.m.
    Topic: “Jobs-to-be-Done as a Guideline for Groundbreaking Innovation in the Building & Construction Industry”
  • September 07, 2022, 8:30 a.m.
    Topic: “Getting better decisions faster: the essence of Outcome-Driven Innovation”

Free attendance

Note: The webinar works best in Google Chrome Browser.

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