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2nd JTBD SUMMIT EUROPE

24. - 25. Mar, 2021, 13:00 / ONLINE

Network on putting Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation®. Learn to create a customer-centric strategy and receive your Certificate JTBD+ODI “Explore”. The main topic of the event is “Become Customer-Centric and Achieve Innovation Excellence”.

 

In 2021 the Summit will be held for the first time as an online event. Get a new perspective on innovation with Jobs-to-be-Done and Outcome-Driven Innovation®  in this 1 ½ day summit.

Special topic: “Become Customer-Centric and Achieve Innovation Excellence”.

The summit keynotes will be held by Edizon Innovation,  Strategyn,  JTBD experts and corporate users.

Use the interactive format and discussions to connect with innovation executives from B2B and B2C companies. Share your experiences in customer-centric innovation and network with JTBD+ODI corporate users.

Attendees will receive the Certificate JTBD+ODI “Explore“.

You already want to acquire previous knowledge? Then immerse yourself in the world of Jobs-to-be-Done and complete our JTBD E-Learning Course.

What you will learn:

  • Experience Outcome-Driven Innovation as a strategy and innovation process based on JTBD principles and get to know examples of implementation
  • Understand how ODI drives growth strategies based on true customer needs
  • Learn how to create a customer-centric strategy for your organization with ODI

What you will get:

  • Basic knowledge of the ODI process
  • User experiences and networking
  • Approaches and results from many different industries in B2B and B2C
  • Certificate JTBD+ODI “Explore”

Attendees:

  • C-Level Manager
  • Head of Product Management
  • New Business Development
  • Digital Transformation Manager
  • Market Researcher
  • Strategic Product Manager
  • Head of R&D
  • Strategic Marketing Manager
  • Innovation Manager

Dates and Location:
March 24, 2021: 01:00 p.m. – 08:00 p.m.
March 25, 2021: 08:30 a.m. – 05:30 p.m.

Online live (CET)

Tickets:

  • 1 1/2 day Online Ticket: EUR 490
  • 1 ticket free of charge to ODI corporate users (companies that have already run an ODI project with Edizon or Strategyn)

Special offer:

  • JTBD Training Packages: Book 2 charged JTBD trainings at once and get -20% discount for each (also valid for JTBD E-Learning). You already attended a training of our JTBD Institute? Get -20% discount for each JTBD training within 1 year.

Seats are limited. Please book early to guarantee a spot.

Limited seats and different pricing for service providers and consultants:
EUR 980

Prices excl. 20% VAT.

Special JTBD Webinar March 2020

Listen to Martin’s latest webinar with Tony Ulwick from March 25, 2020. This webinar was held as a teaser for the 2nd JTBD Summit Europe at the original Summit date.

    Do you want to uncover what your customers really want?

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