We regularly publish podcasts in two different categories:
In the JTBD Blog Podcast the blog authors themselves read their articles about different topics relied to customer-centric innovation. The Innovators Talk Podcast is a 1-hour online discussion with Martin Pattera and guest speakers from different industries about current hot innovation topics.
What is the key to Sustainable Innovation? This podcast will give some insights and show how Customer Needs can be linked with Societal Benefits.
This podcast compares two approaches to innovation management. The Design Thinking Process and Outcome-Driven Innovation®
We are building a bridge that leads from real customer needs to concrete product features. This bridge is called "customer-centric growth strategy".
In this 1-hour Innovators Talk Martin Pattera discusses with Christopher Böffel, Vice President Chronic Renal Care Therapies at B.Braun Avitum and Philipp Smole, EVP Corporate Incubator at Palfinger about their innovation challenges in New Business Development, Corporate Venturing and Business Model Innovation. Digital Transformation and Joint Venture are also part of this open discussion.