Listen in....

We regularly publish podcasts in two different categories:

  • JTBD Blog Podcast
  • The Innovators Talk Podcast

In the JTBD Blog Podcast the blog authors themselves read their articles about different topics relied to customer-centric innovation. The Innovators Talk Podcast is a 1-hour online discussion with Martin Pattera and guest speakers from different industries about current hot innovation topics.

JTBD Blog Podcasts

The Key to Sustainable Innovation

AUTHOR

What is the key to Sustainable Innovation? This podcast will give some insights and show how Customer Needs can be linked with Societal Benefits.

A Comparison of Design Thinking Process and ODI

This podcast compares two approaches to innovation management. The Design Thinking Process and Outcome-Driven Innovation®

How Can a Product Growth Strategy be Anchored?

We are building a bridge that leads from real customer needs to concrete product features. This bridge is called "customer-centric growth strategy".

The Innovators Talk Podcasts

New Business Development, Corporate Venturing and Business Model Innovation

In this 1-hour Innovators Talk Martin Pattera discusses with Christopher Böffel, Vice President Chronic Renal Care Therapies at B.Braun Avitum and Philipp Smole, EVP Corporate Incubator at Palfinger about their innovation challenges in New Business Development, Corporate Venturing and Business Model Innovation. Digital Transformation and Joint Venture are also part of this open discussion.

    Do you want to uncover what your customers really want?

    First name*

    Surname*

    Company

    Position

    E-Mail*

    Phone

    Message*

    I agree that my data will be used according to the privacy policy.

      CRM Request download

      First name*

      Surname*

      Company

      Position

      E-Mail*

      Phone

      Your download request for:
      I agree that my data will be used according to the privacy policy.

      Anrede: *    
      Vorname:    
      Nachname: *    
      Firma: *    
      Funktion:    
      E-Mail:    
      Bürotelefon:    
      Mobiltelefon:    
      Beschreibung: