27.01.2022

Innovation Ecosystems and Platforms

Once upon a time, a company called Amazon sold its first book through its web store. It gradually added more products to its range, eventually allowing other companies to sell their products on its website. After some time, it expanded …

by Rita Zehetner
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27.01.2022

Innovation Ecosystems and Platforms

Once upon a time, a company called Amazon sold its first book through its web store. It gradually …

by Rita Zehetner
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09.12.2021

ODI and Customer Journey Mapping - A Comparison

Successful innovations are based on a profound understanding of customer needs. “Customer-centric” market research and innovation approaches comprise different methods, such as Customer Journey Mapping, Customer Touchpoint Analysis, Value Proposition Design and Outcome-Driven Innovation® (ODI). …

by Isabel Teuffenbach
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14.10.2021

Needs-Based Segmentation

You might know a lot about your prototypical customer. For example, you might know that he’s male, that …

by Rita Zehetner
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12.08.2021

Define a Winning Digitalization Strategy

Digitalization is no longer a trend, but a mainstream topic dominating management conversation at all levels across industries. Many see it as the enabler for …

by Dietfried Globocnik
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28.05.2021

Guide to a Customer-Centric Innovation Culture

The pictorial quote “Culture eats Strategy for Breakfast” makes an important case in point: There’s nothing as powerful and decisive for innovation success than …

by Rita Zehetner
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15.04.2021

Innovation in the Health Care Market

Imagine you are a manufacturer of medical devices, say, scalpels for example. Who is your customer?  Is it the surgeon who uses the scalpel for performing a surgery? Or …

by Martin Pattera
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08.02.2021

How to Design an Innovation Management System

How can a task like innovation – if it is that critical for the long-term survival of a …

by Gerald Steinwender
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03.12.2020

Growth Strategy Inspiration

How do companies grow? Growth can be externally and market driven, when a company serves a growing market. …

by Rita Zehetner
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05.11.2020

Linking JTBD Thinking with Technology Monitoring

Preparing and running innovation strategy workshops is one of the core – if not the core – activity …

by Oliver Ratschka
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05.10.2020

How to Align an Organization

Research results of the innovation benchmarking study “innovate! new” show that the link between (overall) corporate strategy and …

by Martin Pattera
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13.07.2020

Financial Services

Financial Services Need to Create a Unique Value Offering   There have been better times for banks. Besides …

by Martin Pattera
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06.04.2020

A Comparison of Design Thinking Process and ODI

Many of you probably agree that the “ideas first” approach to innovation management has its drawbacks. In a …

by Rita Zehetner
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17.03.2020

The Key to Sustainable Innovation

A few months ago my TV suddenly showed a broken pixel in the upper left corner. It’s an …

by Rita Zehetner
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17.02.2020

ODI Practitioner Insights

This is the second part of a recorded conversation between Marco de Polo from Roche Diabetes Care and …

by Martin Pattera
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17.01.2020

ODI Practitioner Insights

It is quite rare for a company to open up and offer a true and detailed insight into …

by Martin Pattera
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04.12.2019

MACO's Path from Crisis to Industry Pioneer

An Interview with Robert Andexer, Head of Business Unit DOOR When Mayer & Co (MACO), one of the …

by Rita Zehetner
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09.11.2019

How to Thrive in a VUCA World

I bet you already tripped over the term “VUCA”. Originating from military education in the 1980s, the term …

by Rita Zehetner
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16.10.2019

The Product Developer's Plight

While product management is about the “WHAT”, product development is about the “HOW”. Product managers think about “What …

by Gerald Steinwender
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17.09.2019

How Can a Product Growth Strategy be Anchored?

When people hear from us for the first time, their reaction is sometimes like follows: “Wow, you seem …

by Martin Pattera
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08.08.2019

What Makes You a Great Product Manager?

There is a bit of truth in every joke. And there are quite a lot of jokes about …

by Rita Zehetner
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16.07.2019

Why Digitalization Doesn't Change the Way Companies Innovate

Kevin Kelly, co-founder of the magazine “Wired” and author of the book “The Inevitable: Understanding the 12 Technological …

by Rita Zehetner
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28.06.2019

Anticipate the Future

In my recent blog article, I explained how Jobs-to-be-Done (JTBD) thinking can help companies to expand their innovation …

by Rita Zehetner
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07.06.2019

Finding the Right "Focus Adjustment"

I have a three-year-old son who keeps me busy by asking “Why”. “Why are you turning the vacuum …

by Rita Zehetner
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28.05.2019

JTBD is the Talk of the Town

In recent years, we’ve noticed an increasing interest in and demand for Jobs-to-be-Done (JTBD) thinking. Not only in …

by Gerald Steinwender
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23.04.2019

Getting the Whole Job Done in the Mobility Sector

I’d like to share with you two examples of successful innovations in the mobility sector. The first example: …

by Martin Pattera
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20.03.2019

Thomas A. Edison - a Customer-Centric Innovator

Thomas A. Edison and his invention of the lightbulb are so deeply rooted in our cultural knowledge that …

by Gerald Steinwender
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04.01.2019

Escaping the Commodity Trap: Medical Industry

Medical Device companies face the challenges of profitability and growth in today’s healthcare markets. Health insurance companies are …

by Martin Pattera
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03.01.2019

Exploitation vs Exploration and the JTBD

At this year’s Peter Drucker Forum Alexander Osterwalder illustrated the exploitation-exploration gap: Most companies feel fit in exploiting …

by Gerald Steinwender
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02.01.2019

Ideas are Not the Bottleneck in Innovation

Abstract: During my professional career I dedicated myself to applying Jobs-to-be-Done thinking to innovation challenges. It follows the …

by Rita Zehetner
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14.12.2018

Escaping the Commodity Trap: Financial Services

In our recent blog we highlighted profit and growth challenges in the healthcare industry. This time we will …

by Martin Pattera
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14.12.2018

Escaping the Commodity Trap: Construction Industry

For many years, producers of machinery like wheel loaders or excavators used in the building and construction industry …

by Martin Pattera
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