A 10-Step-Guide for Sustainable Innovation

Innovation and sustainability are two key areas that are increasingly important for businesses looking to succeed in today’s …

Time and again clients with whom we have worked return to us and share experiences like this one: …

While the understanding of innovation used to be strongly technology-driven, we have known for some years that the …

In order to survive and thrive in the long run, every company needs to think about how to …

When we talk about innovation, we talk about making the right decisions at the right time: Which product …

With increasing global competition and shortened product lifecycles, making strategic technological decisions is a challenge more than ever. …

Outcome-Driven Innovation® (ODI) is first and foremost about uncovering hidden segments of customers. On a recent journey back …

MHP Management- und IT-Beratung GmbH is one of the leading consulting companies and a subsidiary of Porsche AG. …

Once upon a time, a company called Amazon sold its first book through its web store. It gradually …

Successful innovations are based on a profound understanding of customer needs. “Customer-centric” market research and innovation approaches comprise different methods, such as Customer Journey Mapping, Customer Touchpoint Analysis, Value Proposition Design and Outcome-Driven Innovation® (ODI). …

You might know a lot about your prototypical customer. For example, you might know that he’s male, that …

Digitalization is no longer a trend, but a mainstream topic dominating management conversation at all levels across industries. Many see it as the enabler for …

The pictorial quote “Culture eats Strategy for Breakfast” makes an important case in point: There’s nothing as powerful and decisive for innovation success than …

Imagine you are a manufacturer of medical devices, say, scalpels for example.  Who is your customer? Is it the surgeon who uses the scalpel for performing a surgery? Or …

How can a task like innovation – if it is that critical for the long-term survival of a …

How do companies grow? Growth can be externally and market driven, when a company serves a growing market. …

Preparing and running innovation strategy workshops is one of the core – if not the core – activity …

Research results of the innovation benchmarking study “innovate! new” show that the link between (overall) corporate strategy and …

Financial Services Need to Create a Unique Value Offering   There have been better times for banks. Besides …

Many of you probably agree that the “ideas first” approach to innovation management has its drawbacks. In a …

A few months ago my TV suddenly showed a broken pixel in the upper left corner. It’s an …

This is the second part of a recorded conversation between Marco de Polo from Roche Diabetes Care and …

It is quite rare for a company to open up and offer a true and detailed insight into …

An Interview with Robert Andexer, Head of Business Unit DOOR When Mayer & Co (MACO), one of the …

I bet you already tripped over the term “VUCA”. Originating from military education in the 1980s, the term …

While product management is about the “WHAT”, product development is about the “HOW”. Product managers think about “What …

When people hear from us for the first time, their reaction is sometimes like follows: “Wow, you seem …

There is a bit of truth in every joke. And there are quite a lot of jokes about …

Kevin Kelly, co-founder of the magazine “Wired” and author of the book “The Inevitable: Understanding the 12 Technological …

In my recent blog article, I explained how Jobs-to-be-Done (JTBD) thinking can help companies to expand their innovation …

I have a three-year-old son who keeps me busy by asking “Why”. “Why are you turning the vacuum …

In recent years, we’ve noticed an increasing interest in and demand for Jobs-to-be-Done (JTBD) thinking. Not only in …

I’d like to share with you two examples of successful innovations in the mobility sector. The first example: …

Thomas A. Edison and his invention of the lightbulb are so deeply rooted in our cultural knowledge that …

Medical Device companies face the challenges of profitability and growth in today’s healthcare markets. Health insurance companies are …

At this year’s Peter Drucker Forum Alexander Osterwalder illustrated the exploitation-exploration gap: Most companies feel fit in exploiting …

During my professional career I dedicated myself to applying Jobs-to-be-Done thinking to innovation challenges. It follows the principle …

In our recent blog we highlighted profit and growth challenges in the healthcare industry. This time we will …

For many years, producers of machinery like wheel loaders or excavators used in the building and construction industry …