We regularly publish new podcasts on our Spotify Channel. These are recordings from our JTBD Blogs and The Innovators Talk.
What is the key to Sustainable Innovation? This podcast will give some insights and show how Customer Needs can be linked with Societal Benefits.
This podcast compares two approaches to innovation management. The Design Thinking Process and Outcome-Driven Innovation®
We are building a bridge that leads from real customer needs to concrete product features. This bridge is called "customer-centric growth strategy".
Listen to Martin Pattera talk about "How to close the product innovation gap? Shifting from product perspective to customer journey to business model.” with Thomas Kandolf, Executive Assistant & Innovation Manager at Hirsch Servo, Christian Rohrer, Director R&D at Lohmann & Rauscher and Daniel Steininger, General Manager Division Sports & Hygiene at Wintersteiger.
Listen to Martin Pattera discussing with Justin Nacar, Customer Project Manager at Nokia and Nina Unger, Digital Product Manager at MIBA why Jobs-to-be-Done and Design Thinking are like Yin & Yang and how they tie in.
Listen to Martin Pattera discussing with Johann Peneder, COO at Umdasch Group Ventures and Henning Trill, VP Innovation Strategy at Bayer about their innovation culture and customer-centric innovation.
Here you can listen to Martin Pattera who talked with Gerald Steiner from ANDRITZ and Marcus Kohlbeck from SMC Austria about the meaning of COVID-19 for innovation and how innovators, like Andritz & SMC Austria are affected in it.
In this 1-hour Innovators Talk Martin Pattera discusses with Marco de Polo from ROCHE Diabetes Care and Andreas Leitner from BOREALIS Polyolefins about how they innovated in times of covid19.
Here you can listen to Martin Pattera who talked with Gerhard Berthold from MAM Babyartikel GmbH and Karl-Heinz Mayer from Eaton Industries about the question: "Are you planning for the post-corona crisis?".
Here you can listen to Martin Pattera who talked with Luca Marcigot, Chief Marketing Officer at Rotho about how it is possible to implement innovation measures in a traditional company and focus on how digital innovation takes place in a traditional organization.
In this talk Martin Pattera discussed with our guests Jörg Sabo from Greiner Packaging and Sören Salomo from Technische Universität Berlin about "Digital Transformation by Hackathons! Technology Push or Market Pull – What Works Better in Times of Change?".
In this 1-hour Innovators Talk Martin Pattera discusses with Christopher Böffel, Vice President Chronic Renal Care Therapies at B.Braun Avitum and Philipp Smole, EVP Corporate Incubator at Palfinger about their innovation challenges in New Business Development, Corporate Venturing and Business Model Innovation. Digital Transformation and Joint Venture are also part of this open discussion.