Listen in….
We regularly publish new podcasts on our Spotify Channel.
These are recordings from our JTBD Blogs and The Innovators Talk.
The Innovators Talk Podcasts
Transforming Culture towards Customer-Centricity. Examples from Mobility.
with Mehmet Perk (Evosoft)
Listen to Oliver Ratschka talk about "Transforming Culture towards Customer-Centricity. Examples from Mobility.” with Mehmet Perk, Innovation Consultant at Evosoft.
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Transforming a Business from Product Ownership to Product Usership
with Mailin Jappé (Acer)
Listen to Martin Pattera talk about "Transforming a Business from Product Ownership to Product Usership. What is the Impact on Product Management?” with Mailin Jappé, Director Everything as a Service (XaaS) EMEA at Acer.
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Sustainability, Ecosystems and Innovation
with Fabian Kesicki (Wien Energie GmbH) and Peter Waldenberger (Gebrüder Weiss)
Listen to Martin Pattera talk about "Sustainability, Ecosystems and Innovation” with Fabian Kesicki, Head of Corporate Development at Wien Energie GmbH and Peter Waldenberger, Head of Corporate Administrative Support, at Gebrüder Weiss.
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How to Get a Decision on Innovation
with Johannes Enders (Schaeffler) and Eberhard Häfele (Leica Biosystems)
Listen to Martin Pattera talk about "How to Get a Decision on Innovation: Can You Prove That an Opportunity is Worth The Investment?” with Johannes Enders, Innovation Manager at Schaeffler and Eberhard Häfele, Director, Strategic Development and Innovation at Leica Biosystems.
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How to Design a Customer-Centric Strategy
with Derk Swider (EON) and Karl-Heinz Mayer (Eaton Industries)
Listen to Martin Pattera talk about "How to design a customer-centric strategy” with Derk Swider, Vice President Group Strategy at EON and Karl-Heinz Mayer, Director Innovation & Program Management at Eaton Industries.
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How to Close the Product Innovation Gap
Thomas Kandolf (Hirsch Servo) and Christian Rohrer (Lohmann & Rauscher) and Daniel Steininger (Wintersteiger)
Listen to Martin Pattera talk about "How to close the product innovation gap? Shifting from product perspective to customer journey to business model.” with Thomas Kandolf, Executive Assistant & Innovation Manager at Hirsch Servo, Christian Rohrer, Director R&D at Lohmann & Rauscher and Daniel Steininger, General Manager Division Sports & Hygiene at Wintersteiger.
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Jobs-to-be-Done and Design Thinking – The Yin & Yang of Corporate Strategy
Justin Nacar (Nokia) and Nina Unger (MIBA)
Listen to Martin Pattera discussing with Justin Nacar, Customer Project Manager at Nokia and Nina Unger, Digital Product Manager at MIBA why Jobs-to-be-Done and Design Thinking are like Yin & Yang and how they tie in.
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What does your Innovation Culture eat for breakfast?
with Johann Peneder (Umdasch Group Ventures) and Henning Trill (Bayer)
Listen to Martin Pattera discussing with Johann Peneder, COO at Umdasch Group Ventures and Henning Trill, VP Innovation Strategy at Bayer about their innovation culture and customer-centric innovation.
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What does COVID-19 mean for innovation and how are innovators affected?
with Gerald Steiner (ANDRITZ) and Marcus Kohlbeck (SMC Austria)
Here you can listen to Martin Pattera who talked with Gerald Steiner from ANDRITZ and Marcus Kohlbeck from SMC Austria about the meaning of COVID-19 for innovation and how innovators, like Andritz & SMC Austria are affected in it.
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How do Roche and Borealis innovate in times of covid19?
with Marco de Polo (ROCHE Diabetes Care) and Andreas Leitner (BOREALIS Polyolefins)
In this 1-hour Innovators Talk Martin Pattera discusses with Marco de Polo from ROCHE Diabetes Care and Andreas Leitner from BOREALIS Polyolefins about how they innovated in times of covid19.
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How MAM Babyartikel and Eaton planning for the post-corona crisis
with Gerhard Berthold (MAM Babyartikel) and Karl-Heinz Mayer (Eaton Industries)
Here you can listen to Martin Pattera who talked with Gerhard Berthold from MAM Babyartikel GmbH and Karl-Heinz Mayer from Eaton Industries about the question: "Are you planning for the post-corona crisis?".
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Digital Transformation by Hackathons!
with Jörg Sabo (Greiner Packaging) and Sören Salomo (TU Berlin)
In this talk Martin Pattera discussed with our guests Jörg Sabo from Greiner Packaging and Sören Salomo from Technische Universität Berlin about "Digital Transformation by Hackathons! Technology Push or Market Pull – What Works Better in Times of Change?".
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Facilitating digital innovation in a traditional organization
with Luca Marcigot (Rotho)
Here you can listen to Martin Pattera who talked with Luca Marcigot, Chief Marketing Officer at Rotho about how it is possible to implement innovation measures in a traditional company and focus on how digital innovation takes place in a traditional organization.
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Shall We Build a Bridge or a Boat? Viewpoints on Customer-Centric Service Development
with Andrea Ramirez (Marley Spoon) and Wolfram Nagel (TeamViewer)
Listen to Martin Pattera talk about "Shall We Build a Bridge or a Boat? Viewpoints on Customer-Centric Service Development” with Marley Spoon, UX Lead at Marley Spoon and Wolfram Nagel, Senior UX Designer at TeamViewer about the topic “Shall we Build a Bridge or a Boat? Viewpoints on Customer-Centric Service Development.”
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New Business Development, Corporate Venturing and Business Model Innovation
with Christopher Böffel (B.Braun Avitum) and Philipp Smole (Palfinger)
In this 1-hour Innovators Talk Martin Pattera discusses with Christopher Böffel, Vice President Chronic Renal Care Therapies at B.Braun Avitum and Philipp Smole, EVP Corporate Incubator at Palfinger about their innovation challenges in New Business Development, Corporate Venturing and Business Model Innovation. Digital Transformation and Joint Venture are also part of this open discussion.
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Human Centered Innovation in a Digital World
with Tina Thron (Uniqa) and Florian Pomper (Caritas Wien)
Listen to Martin Pattera talk about "Human Centered Innovation in a Digital World” with Tina Thron, Head of Customer Experience at Uniqa and Florian Pomper, Head of Innovation at Caritas Wien.
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JTBD Blog Podcasts
The Key to Sustainable Innovation
by Rita Zehetner
What is the key to Sustainable Innovation? This podcast will give some insights and show how Customer Needs can be linked with Societal Benefits.
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A Comparison of Design Thinking Process and ODI
by Rita Zehetner
This podcast compares two approaches to innovation management. The Design Thinking Process and Outcome-Driven Innovation®
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How Can a Product Growth Strategy be Anchored?
by Martin Pattera
We are building a bridge that leads from real customer needs to concrete product features. This bridge is called "customer-centric growth strategy".
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