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We regularly publish new podcasts. These are recordings from our

In the JTBD Blog Podcast the blog authors themselves read their articles about different topics relied to customer-centric innovation. The Innovators Talk Podcast is a 1-hour online discussion with Martin Pattera and guest speakers from different industries about current hot innovation topics. You want to be part of the next live Talk and discuss the current innovation topics? Then register now for free!

Listen to our Innovation Podcasts on the way and get inspired!

JTBD Blog Podcasts

The Key to Sustainable Innovation

by Rita Zehetner

What is the key to Sustainable Innovation? This podcast will give some insights and show how Customer Needs can be linked with Societal Benefits.

A Comparison of Design Thinking Process and ODI

by Rita Zehetner

This podcast compares two approaches to innovation management. The Design Thinking Process and Outcome-Driven Innovation®

How Can a Product Growth Strategy be Anchored?

by Martin Pattera

We are building a bridge that leads from real customer needs to concrete product features. This bridge is called "customer-centric growth strategy".

The Innovators Talk Podcasts

What does COVID-19 mean for innovation and how are innovators affected?

with Gerald Steiner (ANDRITZ) and Marcus Kohlbeck (SMC Austria)

Here you can listen to Martin Pattera who talked with Gerald Steiner from ANDRITZ and Marcus Kohlbeck from SMC Austria about the meaning of COVID-19 for innovation and how innovators, like Andritz & SMC Austria are affected in it.

How do Roche and Borealis innovate in times of covid19?

with Marco de Polo (ROCHE Diabetes Care) and Andreas Leitner (BOREALIS Polyolefins)

In this 1-hour Innovators Talk Martin Pattera discusses with Marco de Polo from ROCHE Diabetes Care and Andreas Leitner from BOREALIS Polyolefins about how they innovated in times of covid19.

How MAM Babyartikel and Eaton planning for the post-corona crisis

with Gerhard Berthold (MAM Babyartikel) and Karl-Heinz Mayer (Eaton Industries)

Here you can listen to Martin Pattera who talked with Gerhard Berthold from MAM Babyartikel GmbH and Karl-Heinz Mayer from Eaton Industries about the question: "Are you planning for the post-corona crisis?".

Facilitating digital innovation in a traditional organization

with Luca Marcigot (Rotho)

Here you can listen to Martin Pattera who talked with Luca Marcigot, Chief Marketing Officer at Rotho about how it is possible to implement innovation measures in a traditional company and focus on how digital innovation takes place in a traditional organization.

Digital Transformation by Hackathons!

with Jörg Sabo (Greiner Packaging) and Sören Salomo (TU Berlin)

In this talk Martin Pattera discussed with our guests Jörg Sabo from Greiner Packaging and Sören Salomo from Technische Universität Berlin about "Digital Transformation by Hackathons! Technology Push or Market Pull – What Works Better in Times of Change?".

New Business Development, Corporate Venturing and Business Model Innovation

with Christopher Böffel (B.Braun Avitum) and Philipp Smole (Palfinger)

In this 1-hour Innovators Talk Martin Pattera discusses with Christopher Böffel, Vice President Chronic Renal Care Therapies at B.Braun Avitum and Philipp Smole, EVP Corporate Incubator at Palfinger about their innovation challenges in New Business Development, Corporate Venturing and Business Model Innovation. Digital Transformation and Joint Venture are also part of this open discussion.

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