Innovation Training at the JTBD Institute Europe

Innovation training at the lastest level of knowledge. Our mission is to increase and convey knowledge on the Jobs-to-be-Done theory and the Outcome-Driven Innovation® process, to empower innovators in creating valuable solutions that people love. The mission can be broken down into four specific “jobs”:

  • Convey knowledge on customer centric innovation with JTBD+ODI through innovation trainings, blogs and publications,
  • Facilitate a cross-industry community of innovators on customer-centric innovation with JTBD+ODI through online and personal networking channels,
  • Appreciate achievements in JTBD+ODI knowledge transfer through certificates, 
  • Increase knowledge on customer centric innovation with JTBD+ODI through research with Tony Ulwick and scientists.

Different target groups receive individual knowledge in different formats:

JTBD Training Packages: Book 2 charged JTBD trainings at once and get -20% discount for each (also valid for JTBD E-Learning). You already attended a training of our JTBD Institute? Get -20% discount for each JTBD training within 1 year.

Jobs-to-be-Done with ODI delivers customer-centric growth strategies for the following topics:

  • Innovation Strategy
  • Product Strategy
  • Market Strategy
  • New Business Strategy
  • Digitalization Strategy
  • Customer-Experience Strategy
  • Application Strategy

Use innovation trainings and develop your organization into a customer centric and job-based organization. We also offer you a cost-effective e-learning platform to quickly gain a first insight into the Job-to-be-Done thinking.

Here you can find the Terms & Conditions for our events.

Learn more about the online education and certification platform from our partner Strategyn. You can choose between ODI White Belt Education and ODI Green Belt Certification. 

Get a discount of 10% on Strategyn’s training programs with the promo code: EDIZON10.

Download the JTBD Institute Europe program now.

Get the JTBD Institute program 2021!

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Transform your thinking

If you have

  • innovation,
  • product,
  • brand,
  • new business,
  • channel,
  • customer experience
  • or application responsibility

our courses will transform your thinking and your career.

Anthony W. Ulwick, Founder and CEO Strategyn
Honorary President of the JTBD Institute Europe
Award ceremony at the 1st JTBD Summit Europe, March 2019

The Innovators Talk , 19. Aug, 2021

THE INNOVATORS TALK

On August 19, we will focus on the following topic together with Justin Nacar, Customer Project Manager at …

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JTBD Webinar , 09. Sep, 2021

JTBD WEBINAR

1-hour online Introduction on putting Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation® with focus on Leadership & Changing …

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Books & Papers

Learn more about Jobs-to-be-Done and Outcome-Driven Innovation®. Download the latest book, White Papers and Articles in the original version from Strategyn with an abstract vom Edizon.

Overview
Anthony W. Ulwick and Perrin Hamilton

The JTBD Growth Strategy Matrix

This article provides a new perspective on understanding innovation strategies and deciding with strategy (or strategies) a company …

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Anthony W. Ulwick

What Customers
Want

In a book that challenges everything you have learned about being customer driven, internationally acclaimed innovation leader Anthony …

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Lance A. Bettencourt and Anthony W. Ulwick

The Customer-Centered Innovation Map

People “hire” products and services to get jobs done. They will choose those products and services that help …

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Study

Innovation-Track-Record Study

Companies have a five times higher success rate in their innovation activities when they use Outcome-Driven Innovation® (ODI). …

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Anthony W. Ulwick

What is Innovation?

Jobs-to-be-Done is best defined as a perspective — a lens through which you can observe markets, customers, needs, …

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Anthony W. Ulwick

Outcome-Driven Innovation

Companies often fail in their innovation initiatives because they lack one fundamental prerequisite for innovation success: they are …

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Anthony W. Ulwick

Jobs-to-be-Done
Theory to Practice

Use the Link bellow to hear the audio version of Tony Ulwick’s book ‘Jobs-to-be-Done Theory to Practice’

Audiobook
Jim Kalbach

The Jobs To Be
Done Playbook

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple …

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Anthony W. Ulwick

Turn Customer Input into Innovation

This article explains why listening to the “voice of customer” is not enough and presents a better approach …

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G. Steinwender, M. Pattera, R. Zehetner

JTBD Based Innovation Management System

Despite the enormous strategic relevance of innovations in terms of securing the future of the company, many innovation …

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Anthony W. Ulwick

Jobs-to-be-Done
Theory to Practice

Free Download of Tony Ulwick’s latest book. Why do so many innovation projects fail? What are the root …

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Anthony W. Ulwick

Building a Customer Centric Culture of Innovation

Customer orientation is not a novelty to managerial practice but there are still exceedingly few companies to be …

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Sarah Miller Caldicott

What Would Edison Say?

Written by the great-grandniece of Thomas A. Edison, this article examines the basic paradigms and the approach to …

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    Do you want to uncover what your customers really want?

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