JTBD Institute Europe - Events

We offer different training formats. Use our innovation trainings and transform your company into an customer-centric and JTBD-focused organization.

You can find an overview of our event calendar here. 

Events 2022 - JTBD Institute Europe
The Innovators Talk
24. Feb, 2022 , 15:00 / online - live

THE INNOVATORS TALK - LIVE

On February 24, we will focus on the topic “How to design a customer-centric strategy” together with Derk Swider, Vice President Group Strategy at EON and Karl-Heinz Mayer, Director Innovation & Program Management at Eaton Industries.   Edizon welcomes leading …

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Upcoming Events:

24. Feb, 2022
The Innovators Talk
24. Feb, 2022 , 15:00 / online - live

THE INNOVATORS TALK - LIVE

On February 24, we will focus on the topic “How to design a customer-centric strategy” together with Derk Swider, Vice President Group Strategy at EON and Karl-Heinz Mayer, Director Innovation & Program Management at Eaton Industries.   Edizon welcomes leading …

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30. - 31. Mar, 2022
JTBD Summit
30. - 31. Mar, 2022 , 13:00 / Vienna, Austria & Online

3rd JTBD SUMMIT EUROPE

Network on putting Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation®. Learn to create a customer-centric strategy and receive your Certificate JTBD+ODI “Exploration”. In 2022 the Summit will be held in Vienna and it will be streamed online as well. Get …

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18. May, 2022
JTBD Strategy Class
18. May, 2022 , 13:30 / online - live

JTBD VIRTUAL STRATEGY CLASS

A new “Jobs-to-be-Done” Viewpoint on Strategy for Discovery & Quantification of Hidden Opportunities for Value Creation and Innovation   Edizon welcomes CEOs and high-level executives from different organizations in various industries as keynote speakers to share and discuss with you …

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22. - 23. Jun, 2022
JTBD Master Class
22. - 23. Jun, 2022 , 08:30 / online - live

JTBD VIRTUAL MASTER CLASS BASIC

Basic training on putting Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® to formulate a winning growth strategy.   Edizon and Strategyn have worked with hundreds of companies and have taught thousands of people the power of JTBD and ODI. Special …

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07. Sep, 2022
JTBD Webinar
07. Sep, 2022 , 08:30 / online

JTBD WEBINAR

1-hour online Introduction on putting Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation® with our guest speaker Jan Tatousek, Director Innovation Strategy Home Healthcare at Philips Research. Topic: “Getting better decisions faster: the essence of Outcome-Driven Innovation”. Get an introduction to …

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05. - 06. Oct, 2022
JTBD Master Class
05. - 06. Oct, 2022 , 09:00 / tba.

JTBD MASTER CLASS ADVANCED

Advanced training on putting Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® to formulate a winning growth strategy, with industry best practice of one of our customers (will be announced soon).   Edizon Innovation and Strategyn have worked with hundreds of …

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09. Nov, 2022
JTBD Strategy Class
09. Nov, 2022 , 13:30 / online - live

JTBD VIRTUAL STRATEGY CLASS

A new “Jobs-to-be-Done” Viewpoint on Strategy for Discovery & Quantification of Hidden Opportunities for Value Creation and Innovation.   Edizon welcomes Stephan Ackermann, Director Product Management at PÖTTINGER Landtechnik GmbH to share and discuss with you the importance and the …

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Past Events:

26. Jan, 2022
JTBD Webinar
26. Jan, 2022, 08:30 / online

JTBD WEBINAR

1-hour online Introduction on putting Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation® with guest speaker Robert Andexer, Head of Business Unit Door, Mayer & Co Beschläge GmbH (MACO). Best Practice Case. Topic “Jobs-to-be-Done as a Guideline for Groundbreaking Innovation in …

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02. Dec, 2021
The Innovators Talk
02. Dec, 2021, 15:00 / online - live

THE INNOVATORS TALK - LIVE

On December 02, we will focus on the topic “How to close the product innovation gap? Shifting from product perspective to customer journey to business model.” together with Thomas Kandolf, Executive Assistant & Innovation Manager at Hirsch Servo, Christian Rohrer, Director …

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10. Nov, 2021
JTBD Strategy Class
10. Nov, 2021, 13:30 / online - live

JTBD VIRTUAL STRATEGY CLASS

A new “Jobs-to-be-Done” Viewpoint on Strategy for Discovery & Quantification of Hidden Opportunities for Value Creation and Innovation.   Edizon welcomes CEO’s and high-level executives from different organizations in various industries as keynote speakers to share and discuss with you …

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13. - 14. Oct, 2021
JTBD Master Class
13. Oct, 2021, 09:00 / Worthington Cylinders GmbH I Kienberg near Gaming I Austria

JTBD MASTER CLASS ADVANCED

Advanced training on putting Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® to formulate a winning growth strategy, with industry best practice of our customer Worthington Industries.   Edizon Innovation and Strategyn have worked with hundreds of companies and have taught …

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09. Sep, 2021
JTBD Webinar
09. Sep, 2021, 08:30 / online

JTBD WEBINAR

1-hour online Introduction on putting Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation® with focus on Leadership & Changing Perspectives – Innovation Culture through Jobs-to-be-Done Get an introduction to the Jobs-to-be-Done and Outcome-Driven Innovation® framework and its latest developments, while drinking …

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16. - 17. Jun, 2021
JTBD Master Class
16. Jun, 2021, 08:30 / online - live

JTBD VIRTUAL MASTER CLASS BASIC

Basic training on putting Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® to formulate a winning growth strategy.   Edizon and Strategyn have worked with hundreds of companies and have taught thousands of people the power of JTBD and ODI. Special …

MORE
21. Apr, 2021
JTBD Strategy Class
21. Apr, 2021, 13:30 / online - live

JTBD VIRTUAL STRATEGY CLASS

A new “Jobs-to-be-Done” Viewpoint on Strategy for Discovery & Quantification of Hidden Opportunities for Value Creation and Innovation   Edizon welcomes CEOs and high-level executives from different organizations in various industries as keynote speakers to share and discuss with you …

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24. - 25. Mar, 2021
JTBD Summit
24. Mar, 2021, 13:00 / ONLINE

2nd JTBD SUMMIT EUROPE

Network on putting Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation®. Learn to create a customer-centric strategy and receive your Certificate JTBD+ODI “Explore”. The main topic of the event is “Become Customer-Centric and Achieve Innovation Excellence”.   In 2021 the Summit …

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27. Jan, 2021
JTBD Webinar
27. Jan, 2021, 08:30 / online

JTBD WEBINAR

1-hour online Introduction on putting Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation® with focus on Business Model Innovation Based on JTBD Thinking. Get an introduction to the Jobs-to-be-Done and Outcome-Driven Innovation® framework and its latest developments, while drinking your morning-coffee, …

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03. Dec, 2020
The Innovators Talk
03. Dec, 2020, 15:00 / online - live

THE INNOVATORS TALK - LIVE

Edizon welcomes leading champions of innovation from different organizations in various industries as guests to share their experiences and discuss your questions during this virtual 1-hour LIVE Talk.   The topics will vary from talk to talk with a focus …

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18. Nov, 2020
JTBD Strategy Class
18. Nov, 2020, 13:00 / online - live

JTBD VIRTUAL STRATEGY CLASS

A new “Jobs-to-be-Done” Viewpoint on Strategy for Discovery & Quantification of Hidden Opportunities for Value Creation and Innovation.   Edizon welcomes CEO’s and high-level executives from different organizations in various industries as keynote speakers to share and discuss with you …

MORE
20. - 22. Oct, 2020
JTBD Master Class
20. Oct, 2020, 13:00 / online - live

JTBD VIRTUAL MASTER CLASS ADVANCED

Advanced training on putting Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® to formulate a winning growth strategy, with industry best practice from Roche.   Edizon Innovation and Strategyn have worked with hundreds of companies and have taught thousands of people …

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16. - 17. Sep, 2020
JTBD Master Class
16. Sep, 2020, 08:30 / online - live

JTBD VIRTUAL MASTER CLASS BASIC

Basic training on putting Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® to formulate a winning growth strategy.   Edizon and Strategyn have worked with hundreds of companies and have taught thousands of people the power of JTBD and ODI. Special …

MORE
26. Aug, 2020
JTBD Webinar
26. Aug, 2020, 08:30 / online

JTBD WEBINAR

1-hour online Introduction on putting Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation® Special Topic: “How to Identify Quick Wins and get Short-term Results out of the Innovation Process”. Get an introduction to the Jobs-to-be-Done and Outcome-Driven Innovation® framework and its …

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17. - 18. Jun, 2020
JTBD Master Class
17. Jun, 2020, 08:30 / online - live

JTBD VIRTUAL MASTER CLASS BASIC

Basic training on putting Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® to formulate a winning growth strategy.   Edizon and Strategyn have worked with hundreds of companies and have taught thousands of people the power of JTBD and ODI.   …

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06. May, 2020
JTBD Webinar
06. May, 2020, 08:30 / online

JTBD WEBINAR - Introduction

1-hour online Introduction on putting Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation® Get an introduction to the Jobs-to-be-Done and Outcome-Driven Innovation® framework and its latest developments, while drinking your morning-coffee, in a 1-hour webinar. The webinar will be held by …

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25. Mar, 2020
Webinar Martin and Tony
JTBD Webinar
25. Mar, 2020, 16:00 / online

Special JTBD Webinar – 2nd JTBD Summit Europe Teaser

At the original Summit date we will provide something fantastic for you: On March 25, 2020 at 04:00 p.m. there will be a Special JTBD Webinar – 2nd JTBD Summit Europe Teaser with Tony Ulwick and Martin Pattera. Martin will …

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26. Feb, 2020
JTBD Sprint
26. Feb, 2020, 17:00 / Frankfurt, Germany

JTBD SPRINT - Introduction

3-hour Training on putting Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation® Get an introduction to the Jobs-to-be-Done and Outcome-Driven Innovation® framework and its latest developments in a 3-hour workshop. The workshop will be held by an Edizon Managing Partner or …

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29. Jan, 2020
JTBD Webinar
29. Jan, 2020, 08:15 / online

JTBD WEBINAR - Introduction

1-hour online Introduction on putting Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation® Get an introduction to the Jobs-to-be-Done and Outcome-Driven Innovation® framework and its latest developments, while drinking your morning-coffee, in a 1-hour webinar. The webinar will be held by …

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05. - 07. Nov, 2019
Innovation Roundtable Summit
05. Nov, 2019 / Copenhagen, Denmark

Innovation Roundtable ® Summit 2019

The Innovation Roundtable ® Summit 2019 is the world’s largest congress of corporate innovators. 700 innovation executives from 250 different multinational firms will take this ultimate networking opportunity for connecting with peers. This event has a highly interactive format. The …

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24. Oct, 2019
JTBD Master Class
24. Oct, 2019, 09:00 / Vienna, Austria

1st JTBD MASTER CLASS - Growth Strategy

Advanced Strategy Workshop on Putting Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation ® to Formulate a Winning Growth Strategy.   Get to know the principles of Jobs-to-be-Done thinking according to the five steps of the Outcome-Driven Innovation® process in this …

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18. Sep, 2019
JTBD Sprint
18. Sep, 2019, 17:00 / Zurich

JTBD SPRINT

3-hour Training on putting Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation® Get an introduction to the Jobs-to-be-Done and Outcome-Driven Innovation® framework and its latest developments in a 3-hour workshop. The workshop will be held by an Edizon Managing Partner or …

MORE
27. Aug, 2019
JTBD Webinar
27. Aug, 2019, 08:15

JTBD WEBINAR

1-hour online Introduction on putting Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation® Get an introduction to the Jobs-to-be-Done and Outcome-Driven Innovation® framework and its latest developments, while drinking your morning-coffee, in a 1-hour webinar. The webinar will be held by …

MORE
26. Jun, 2019
JTBD Webinar
26. Jun, 2019, 19:00

WEBINAR Strategyn - JTBD Growth Strategy Matrix

During this webinar Tony Ulwick explains the Jobs-to-be-Done Growth Strategy Matrix™, putting disruptive innovation in the context of other innovation strategies. The Jobs-to-be-Done Growth Strategy Matrix™ shows which strategy to pursue when customer data demands a different strategy. About the …

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06. - 07. Jun, 2019
JTBD Best Practice Class
06. Jun, 2019, 09:00 / Heidenheim, Germany

JTBD BEST PRACTICE CLASS - Strategy + Application

Advanced training on putting Jobs-to-be-Done into Practice with Outcome-Driven Innovation® Get to know the principles of Jobs-to-be-Done thinking according to the five steps of the Outcome-Driven Innovation® process in this 2-day workshop. The workshop will go through all ODI steps …

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27. - 28. Mar, 2019
JTBD Summit
27. Mar, 2019, 18:30 / Vienna, Austria

1st JTBD SUMMIT EUROPE 2019
Jobs-to-be-Done in practice with ODI®

On March 27-28, 2019 the 1st JTBD SUMMIT EUROPE will take place in Vienna. Learn how to uncover what your customers really want. Get a new perspective for innovation with Jobs-to-be-Done thinking and get the Level 1 Certificate JTBD+ODI Entry.

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