18.10.2021

JTBD Master Class Advanced - 13-14 October, 2021

 

This was it – our third JTBD Master Class Advanced at Worthington Industries! From October 13-14, 2021, participants from Austria, Germany, Switzerland and the Netherlands gained profound knowledge about the Jobs-to-be-Done theory using the Outcome-Driven Innovation® (ODI) process.

This two-day strategy workshop was held at Worthington Industries in Gaming, Austria. Due to  previous and successfully implemented ODI projects with Edizon they are able provide numerous best-practice insights.

 

Perfect Combination of Theoretical and Practical JTBD Inputs

The Edizon team, consisting of Martin Pattera, Oliver Ratschka and Natalie Janetzko, provided in-depth theoretical input on ODI using JTBD theory, while Timo Snoeren, Markus Gruber-Petricone and Mark Jackson from Worthington Industries gave more detailed insights into the practical implementation process.

During the workshop, attendees were taught the principles of the Jobs-to-be-Done thinking along the five steps of the Outcome-Driven Innovation® process. The focus was on “How to build the Bridge between Corporate Digitalization Strategy and Product Strategy”. 

In advance, participants received a free 4-weeks access to the  JTBD e-learning platform as well as a coursebook in order to be optimally prepared for the practical exercises. After each of the five steps of the ODI process, there was a Q&A session followed by a practical exercise for the attendees. In those exercises the theoretical insights were immediately applied in practice. The guided tour through the impressive Worthington Industries plant was an interesting and welcome variety on day 1.

Have we sparked your interest in our JTBD Master Class Advanced? The next workshop will take place from October 12-13, 2022. More details will be published soon.

In the meantime you can learn more about our different training formats by our JTBD Institute Europe. We provide a comprehensive platform that supports you on your personal learning journey on customer-centric innovation. We have offerings suitable for every knowledge level.

Tip: Check out our 3rd JTBD Summit Europe on March 30-31, 2022 in Vienna & online. It is our biggest annual innovation exchange event.

Posted on: 18.10.2021

Share

    Do you want to uncover what your customers really want?

    First name*

    Surname*

    Company

    Position

    E-Mail*

    Phone

    Message*

    I agree that my data will be used according to the privacy policy.

      CRM Link Request

      First name*

      Surname*

      Company

      Position

      E-Mail*

      Phone

      Your download request for:

      I agree that my data will be used according to the privacy policy.

      Anrede: *    
      Vorname:    
      Nachname: *    
      Firma: *    
      Funktion:    
      E-Mail:    
      Bürotelefon:    
      Mobiltelefon:    
      Beschreibung: