In advance, participants received a free 4-weeks access to the JTBD e-learning platform as well as a coursebook in order to be optimally prepared for the practical exercises. After each of the five steps of the ODI process, there was a Q&A session followed by a practical exercise for the attendees. In those exercises the theoretical insights were immediately applied in practice. The guided tour through the impressive Worthington Industries plant was an interesting and welcome variety on day 1.
Have we sparked your interest in our JTBD Master Class Advanced? The next workshop will take place from October 12-13, 2022. More details will be published soon.
In the meantime you can learn more about our different training formats by our JTBD Institute Europe. We provide a comprehensive platform that supports you on your personal learning journey on customer-centric innovation. We have offerings suitable for every knowledge level.
Tip: Check out our 3rd JTBD Summit Europe on March 30-31, 2022 in Vienna & online. It is our biggest annual innovation exchange event.