JTBD Master Class Advanced - October 05-06, 2022

On October 05-06, 2022 participants from Germany, Austria and Turkey met at the Autostadt in Wolfsburg, Germany to receive advanced training on Jobs-to-be-Done (JTBD) and Outcome-Driven Innovation® (ODI).

This two-day strategy workshop was filled with theoretical input and practical examples based on a real business case.

The Edizon Team consisting of Isabel Teuffenbach and Drazen Iliskovic gave insights on identifying and defining the core markets through a “jobs” perspective. Course content included the definition of an evidence-based growth strategy and the creation of a JTBD Needs Framework.


“How to Innovate Mobility and Create Measurable Value For People”

Suitable for the special topic of this JTBD Master Class Advanced, the participants were given a scheduled tour through the impressive “Autostadt” as an additional benefit. After the event, they also received their JTBD+ODI “Experience” certificate.

Are you interested in joining an upcoming edition of our JTBD Master Class Advanced? The next workshop will take place from October 11 to 12, 2023 – more details coming soon! For further insights on customer-centric innovation please feel free to check out our JTBD Institute Europe. We offer different training formats suitable for every knowledge level.

Posted on: 13.10.2022


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