JTBD Virtual Master Class Basic - June 17-18, 2020
On June 17 and 18, 2020 our first JTBD Virtual Master Class Basic took place and was a great success. The presenter Oliver Ratschka (Edizon) guided together with the two lecturers Martin Pattera (Edizon) and Petr Salz (Strategyn) the participants through the 2-half-day online live strategy workshop.
During the training, the participants learned the principles of Jobs-to-be-Done thinking along the five steps of the Outcome-Driven Innovation® process in detail and received a course book in advance, in which they could solve various exercises.
On the second day of the workshop, our facilitators conducted an ODI Interview with Gudula Feichtinger, Team Leader Customer Centricity at Palfinger.
The first JTBD Virtual Master Class Basic was very interactive with the participants from the DACH region and the rest of Europe.
After each step of the ODI process there was a Q&A session, where all open questions could be clarified.
Dive deeper into the methodology and get additional learnings with eco sysem mapping, job definitions, market strategy creation and ideation through a Best Practice Case at theJTBD Master Class Advanced in October 2020 at Roche Diabetes Care in Mannheim, Germany.