JTBD Innovation Strategy
While products and technologies are life-cycle driven, the job-to-be-Done remains stable over time. It is therefore the constant of your innovation strategy and sets the trend for long-term product program planning and technology decisions. Based on a Jobs-to-be-Done analysis, we develop a customer-centric innovation strategy that focuses on your innovation and R&D activities for years to come.
The customer-centric innovation strategy answers questions such as:
- How do we find secure market data for decisions about our technology strategy?
- How can long-term product / technology developments be prioritized from the customer’s perspective (road mapping)?
- Which competencies do we have to develop in order to gain technological leadership in the future?
- Which IPR strategy should we pursue?
"Focus your R&D activities for years to come with the goal of creating real customer value." Rita Zehetner
What is your individual challenge in defining your innovation strategy?
Yes, I want to know more about...
Get in touchTogether we will develop strategies for products and services that your customers will love.
Depending on your individual growth challenge, the focus is on your product range, your market strategy or your development pipeline.
JTBD Product Strategy
Results
For the last 11 years, our passion has been to help companies grow with innovation. The results speak for themselves. Companies have a five times higher success rate in their innovation activities when they use Outcome-Driven Innovation® (ODI). Learn through in-depth case studies, how ODI has helped leading companies to uncover what their customers really want and to build solid growth strategies.
