While products and technologies are life-cycle driven, the job-to-be-Done remains stable over time. It is therefore the constant of your innovation strategy and sets the trend for long-term product program planning and technology decisions. Based on a Jobs-to-be-Done analysis, we develop a customer-centric innovation strategy that focuses on your innovation and R&D activities for years to come.
The customer-centric innovation strategy answers questions such as:
"Focus your R&D activities for years to come with the goal of creating real customer value." Marina Sattler
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Get in touchDepending on your individual growth challenge, the focus is on your product range, your market strategy or your development pipeline.