JTBD Product Strategy
We help you gain a deep understanding on how customers measure the value of getting their job done. Getting your customers’ whole job done on a single solution platform will set you ahead of competition. Together with your team we derive a product/platform strategy consisting of hardware, software and service components to get more of your customers’ job done and get it done with more value.
The customer-centric product strategy answers questions such as:
- Which previously undiscovered customer needs are not sufficiently fulfilled by existing products and services?
- Which apparent customer needs are fulfilled beyond expectations, even though they are not that important to the customer?
- How should existing service offers be developed in order to offer significant added value?
- How can we create breakthrough products that inspire new customers in growth markets?
- How do we prioritize existing innovation ideas for projects, services and business model development?
- How do we position and communicate existing and newly developed products to hit the “nerve” of customer needs?
- How can we align our product program planning to customer needs?
"Formulate a successful growth strategy based on a deep understanding of customer needs." Dr. Dietfried Globocnik
What is your individual question concerning growth with (new) products and your service strategy?
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Get in touchTogether we will develop strategies for products and services that your customers will love.
Depending on your individual growth challenge, the focus is on your product range, your market strategy or your development pipeline.
JTBD Product Strategy
Results
For the last 11 years, our passion has been to help companies grow with innovation. The results speak for themselves. Companies have a five times higher success rate in their innovation activities when they use Outcome-Driven Innovation® (ODI). Learn through in-depth case studies, how ODI has helped leading companies to uncover what their customers really want and to build solid growth strategies.
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