Jan Tatousek (Philips Research) about Jobs-to-be-Done and Edizon

Jan Tatousek is responsible for Business Development at Philips Research, the corporate innovation hub of the Netherlands-based multinational healthcare and consumer products company. As an advanced user, he has already applied JTBD thinking on a multitude of topics in healthcare-related research, from medication adherence and patient engagement to population health management and care programs for patients with chronic conditions. JTBD thinking and Outcome-Driven Innovation are essential tools for Philips Research that make it possible to have the customer decide about innovation priorities.

Project Summary:

Philips Research has used JTBD to discover the needs of medical professionals, patients and caregivers in healthcare. With the results Philips is developing a range of new services. One area Philips is looking at is how to ensure that patients understand the information provided by the medical professionals and act according to the prescribed regimen.

"ODI improves targeting
in multi-stakeholder settings."
Jan Tatousek, Philips Research