JTBD SPRINT

Join the 3 hours JTBD INNOVATION SPRINT / MEETUP by Martin Pattera to translate the Jobs-to-be-Done philosophy into practice. Get a hands-on navigation instrument for your Customer centric innovation.

On 27-28 March 2019 the 1st JTBD SUMMIT EUROPE will take place in Vienna. Learn how to uncover what your customers really want. Get a new perspective for innovation with Jobs-to-be-Done thinking and get the Level 1 Certificate JTBD+ODI Entry.

The JTBD BEST PRACTICE CLASS is a training which shows you how to uncover what customers really want and to implement innovations at the market and get the Level 3 Certificate JTBD+ODI Application.  

While drinking your morning-coffee, listen to Martin Pattera explaining Jobs-to-be-Done and Outcome-Driven Innovation® (ODI) together with the 5 steps of a successful project. You will see this process more clearly than ever before.

In this training, you learn how to transform your innovation process through Jobs-to-be-Done theory and Outcome-Driven Innovation® (ODI) and get the Level 2 Certificate JTBD+ODI Foundation. Jobs-to-be-Done (JTBD) Theory is widely accepted as the future of innovation. In his most recent …