JTBD BEST PRACTICE CLASS - Strategy + Application

06. - 07. Jun, 2019, 09:00 / Heidenheim, Germany

Advanced training on putting Jobs-to-be-Done into Practice with Outcome-Driven Innovation®

Get to know the principles of Jobs-to-be-Done thinking according to the five steps of the Outcome-Driven Innovation® process in this 2-day workshop. The workshop will go through all ODI steps in detail and will be held at Voith that has already executed an ODI project.

For each step, Martin Pattera and Isabel Teuffenbach will hold a theoretical lecture, followed by real-life examples and example exercises. Gerald Steiner will then share his experiences, learnings and best practices.

Attendees will receive the “Level 3 Certificate JTBD+ODI Application“.


What you will learn:

  • Experience Outcome-Driven Innovation as a strategy and innovation process based on JTBD principles
  • Learn how to practically uncover customer needs in interviews
  • Create a jobs-based needs framework including job map, desired outcomes, emotional and related jobs with ODI
  • Learn how to define the right growth strategy based on true customer needs
  • Formulate a growth strategy for your own business with ODI
  • Learn how to create a customer-centric organization with ODI

What you will get:

  • Advanced knowledge of the ODI process
  • Practical exercises, industry examples, and case study
  • Challenges and best practices from case study
  • Level 3 JTBD + ODI Application


  • Head of Product Management
  • New Business Development
  • Digital Transformation Manager
  • Market Researcher
  • Strategic Product Manager
  • Head of R&D
  • Strategic Marketing Manager

Dates & Location:

June 6-7, 2019
June 6, 9:00 a.m. – 6:00 p.m.
June 7, 8:30 a.m. – 4:00 p.m.

Location: Voith, Heidenheim, Germany


2-days ticket: EUR 1,490

Gerald Steiner about Jobs-to-be-Done

“The big benefit from Jobs-to-be-Done with ODI is, that it is an extremely efficient innovation process – especially when you have enormous expensive development costs, because it reduces the risks and costs a lot.”

Gerald Steiner is responsible for digitalization at Voith Paper. Through constant innovations, Voith Paper is optimizing the paper manufacturing process, focusing on developing resource-conserving products to reduce the use of energy, water and fibers. He will give more insights in our JTBD BEST PRACTICE CLASS on June 6-7, 2019.


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