JTBD BEST PRACTICE CLASS
Jobs-to-be-Done in practice with ODI®

The JTBD BEST PRACTICE CLASS is a training which shows you how to uncover what customers really want and to implement innovations at the market and get the Level 3 Certificate JTBD+ODI Application. This Event takes place at Voith Paper in Heidenheim, Germany, as one case of Best Practice. Voith Paper is pioneer of paper manufacturing and is always optimizing the paper manufacturing process through constant innovations. Gerald Steiner, Vice President Digitization of Voith Paper, provides an insight into his experiences with JTBD. But also other sectors will be approached.

Why you should attend

  • Learn to recognize which jobs your customers want to get done when using your products and services.
  • Get established insights in the basis of Jobs to be Done Thinking and the method Outcome-Driven Innovation®.
  • Discover enexploited potential for growth and segmentation in your market, as well as in digital transformation of service offers.
  • Get a lot of theoretical and practical information about JTBD Thinking.
  • Present and discuss your own innovation challenges together with the whole group.

What you will learn

  • Best Practices – Experience report in developing a successful product with Outcome-Driven Innovation®
  • Outcome-Driven Innovation® – Basis and philosophy, definition of the market, jobs, outcomes, job map, opportunity landscape, six strategic growth paths, concept development
  • Sharp your market communication – prioritize customer needs and ensure a better positioning of your existing services
  • Prioritize your portfolio of development based on customer needs
  • Find solutions in a focused way – Develop sensational solutions based on real customer needs
  • Successful implementation of digital transformation of your service offers
  • Case Studies – Together with experts, you treat tasks of experience by using the learned methods and discuss Outcomes

Dates & Location

June 6-7, 2019, Heidenheim, Germany

  • 6 June 9:00 a.m. – 6:00 p.m.
  • 7 June 9:00 a.m. – 4:00 p.m.

J.M. Voith SE & Co. KG | VPH
PM 4.0 & Smart Service Center – s2d
St. Pöltener Straße 43
89522 Heidenheim, Germany

Tickets:

2-days ticket: EUR 1,490

SPECIAL OFFER: When buying two tickets for one Company, the second only costs half the price.

To sign up for this event write an E-Mail to info@edizon-innovation.com with your name, company, position and VAT number of your company.

Recommended hotel:
Schlosshotel Park Consul
https://brendal-heidenheim.com/

Gerald Steiner about Jobs-to-be-Done

“The big benefit from Jobs-to-be-Done with ODI is, that it is an extremely efficient innovation process – especially when you have enormous expensive development costs, because it reduces the risks and costs a lot.”

Gerald Steiner is responsible for digitalization at Voith Paper. Through constant innovations, Voith Paper is optimizing the paper manufacturing process, focusing on developing resource-conserving products to reduce the use of energy, water and fibers. He will give more insights in our JTBD BEST PRACTICE CLASS on June 6-7, 2019.

Do you want to uncover what your customers really want?

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