Advanced training on putting Jobs-to-be-Done into Practice with Outcome-Driven Innovation®
Get to know the principles of Jobs-to-be-Done thinking according to the five steps of the Outcome-Driven Innovation® process in this 2-day workshop. The workshop will go through all ODI steps in detail and will be held at Roche which has already executed ODI projects.
For each step, Edizon Managing Partner or Innovation Strategist will hold a theoretical lecture, followed by real-life examples and example exercises. Marco De Polo, Global Head Strategic Insights & Open Innovation, will then share his experiences, learnings and best practices. Additionally, you will listen to and learn from other innovation leaders attending the event as they discuss innovation challenges they face.
Attendees will receive the "Level 3 Certificate JTBD+ODI Application".
What you will learn:
What you will get:
Dates & Location:
October 21-22, 2020
21 October 9:00 a.m. – 6:00 p.m.
22 October 8:30 a.m. – 4:00 p.m.
Location: Switzerland/Germany (tba)
2-day ticket: EUR 1,490
Early bird ticket: EUR 1,040 (until Aug 21, 2020)
Prices excl. 20% VAT.
“Edizon’s Outcome-Driven Innovation approach finally allowed us to truly understand what customers are trying to achieve, independent of any solutions. Edizon opened our eyes regarding the ultimate unit of measure to identify growth opportunities and growth strategies: the jobs and outcomes customers are trying to get done that then define the opportunity landscape.”
Marco will give more insights in our JTBD BEST PRACTICE CLASS on October 21-22, 2020.
“Identify an urgent and important business challenge or business objective – then prove that an ODI like investment can do the job better, faster, more effective – focus on a “quick win” with clear metrics – most importantly: build allies and establish a compelling, “emotional” story with a mission that people want to be part of it.”
“We reduce wasted $ because we have clear priorities for who to create value for (customer value and business value).”
Marco De Polo is Global Head Strategic Insights & Open Innovation at Roche Diagnostics.