Advanced Strategy Workshop on Putting Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation ® to Formulate a Winning Growth Strategy.
For the first time, there are two parallel streams in German and English.
Get to know the principles of Jobs-to-be-Done thinking according to the five steps of the Outcome-Driven Innovation® process in this 1-day strategy workshop. The focus will be on two topics "How to Define the Market" and "How to use the data model to Formulate a Winning Growth Strategy".
For each step, Martin Pattera (Edizon) and Petr Salz (Strategyn) will hold a theoretical lecture, followed by real-life examples. Edizon and Strategyn have worked with hundreds of companies and have taught thousands of people the power of JTBD and ODI. You will listen to and learn from other innovation leaders attending the event as they discuss innovation challenges they face. Bring your own questions and innovation challenges!
This strategy workshop will give you new insights for your strategic planning process and product development. Furthermore it will support you to plan for the future. It will help you to understand your existing customers and to develop product or service offerings they really want.
Attendees will receive the "Level 2 Certificate JTBD+ODI Foundation".
June 18, 2020, 9:00 a.m – 5:00 p.m.
Ticket: EUR 1,190
Early bird ticket: EUR 830 (until April 18, 2020)
Prices excl. 20% VAT.
Seats are limited. Please book early to guarantee a spot.
Limited seats and different pricing for service providers and consultants. Please contact us for an offer.
See the impressions of our 1st Master Class on October 24, 2019.