In this training, you learn how to transform your innovation process through Jobs-to-be-Done theory and Outcome-Driven Innovation® (ODI) and get the Level 2 Certificate JTBD+ODI Foundation.
Jobs-to-be-Done (JTBD) Theory is widely accepted as the future of innovation. In his most recent book, Clayton Christensen suggests that if you really understand the job your customer is trying to get done, your potential for success is almost guaranteed.
Learn together with your team how to guarantee your success. Martin Pattera will lead you through the core tenets of Jobs Theory and show you how to apply it in practice.
What you will learn
This training will include both discussion of Jobs Theory and the practical application of the theory in your market. Martin and his team have worked with hundreds of companies and taught thousands of people the power of JTBD and ODI. Moreover, you will hear the learnings of other innovation leaders attending the training as they discuss experienced innovation challenge.
Date and Location:
24 October 2019, Vienna, tba
Registration Link is coming soon.
Don’t forget to bring your business cards to share with your innovation peers.