JTBD MASTER CLASS
Jobs-to-be-Done in practice with ODI®

In this training, you learn how to transform your innovation process through Jobs-to-be-Done theory and Outcome-Driven Innovation® (ODI) and get the Level 2 Certificate JTBD+ODI Foundation.

Jobs-to-be-Done (JTBD) Theory is widely accepted as the future of innovation. In his most recent book, Clayton Christensen suggests that if you really understand the job your customer is trying to get done, your potential for success is almost guaranteed.
Learn together with your team how to guarantee your success. Martin Pattera will lead you through the core tenets of Jobs Theory and show you how to apply it in practice.

What you will learn

  • Dive into the methodology and get your questions answered
  • Learn the newest concepts and latest thinking
  • Get hands on experience applying the concepts
  • Bring back a unifying innovation vocabulary that will help catalyze growth
  • Formulate evidenced-based strategies using ODI and the JTBD Growth Strategy Matrix

This training will include both discussion of Jobs Theory and the practical application of the theory in your market. Martin and his team have worked with hundreds of companies and taught thousands of people the power of JTBD and ODI. 

Date and Location:
24 October 2019, 9 a.m – 5 p.m.

Hotel Hilton Vienna Plaza
Schottenring 11, 1010 Vienna, Austria

Tickets:

1 day ticket: EUR 1,190

Early bird ticket (until 31 August): EUR 830

To sign up please write an E-Mail to info@edizon-innovation.com with your Name, Company and Position.

Don’t forget to bring your business cards to share with your innovation peers.

Do you want to uncover what your customers really want?

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