Advanced training on putting Jobs-To-Be-Done Theory into Practice with Outcome-Driven Innovation®
Get to know the principles of Jobs-to-be-Done thinking according to the five steps of the Outcome-Driven Innovation® process in this 1-day workshop. The focus will be on ‘how to Define the Market‘ and ‘how to use the data model to formulate a winning Growth Strategy‘.
For each step, Martin Pattera (Edizon) and Petr Salz (Strategyn) will hold a theoretical lecture, followed by real-life examples. Attendees will then deepen their knowledge via example exercises.
Attendees will receive the “Level 2 Certificate JTBD+ODI Foundation“.
What you will learn:
What you will get:
Date and Location:
24 October 2019, 9 a.m – 5 p.m.
Hotel Hilton Vienna Plaza
1010 Vienna, Austria
1 day ticket: EUR 1,190
Early bird ticket (until 31 August): EUR 830
“Interestingly we have found that there are many commonalities across different countries as far the customer needs are concerned. In fact, many companies overemphasize differences between countries and miss bigger opportunities that other segmentations present. One of the differences we did find across different countries was how potential customers collect information about potential suppliers. In some countries Internet is not as ubiquitous as you might think, in other countries the customers may have no opportunity to travel to trade shows or suppliers. Companies should consider these regional differences when defining their sales and marketing strategies.”
Petr will hold this Master Class together with Martin from Edizon.