JTBD VIRTUAL MASTER CLASS BASIC
Basic training on putting Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® to formulate a winning growth strategy.
Edizon and Strategyn have worked with hundreds of companies and have taught thousands of people the power of JTBD and ODI.
Special Topic: “How to prioritize your innovation pipeline based on customer needs and minimize the R&D risks”.
Get to know the principles of Jobs-to-be-Done thinking according to the five steps of the Outcome-Driven Innovation® process in this 2×0,5-day online live strategy workshop. The workshop will go through all ODI steps.
The following contents are covered:
- Intro JTBD/ODI foundation
- 5 steps overview
- ODI framework overview
- Step 1: market definition
- Step 2: core job/outcomes in detail, life interview demo
- Step 3: opportunity landscape
- Step 4: segmentation
- Step 5: overview application areas
For each step, Martin Pattera (Edizon) and Petr Salz (Strategyn) will hold a theoretical lecture, followed by real-life examples and example exercises. The German session will be held by Martin Patterra (Edizon) and Oliver Ratschka (Edizon).
You will learn how to deal with the new context of COVID-19 and what the effects on customer needs are. Furthermore, you will learn how to develop digital and disruptive strategies.
Additionally, you will listen to and learn from other innovation leaders attending the event as they discuss innovation challenges they face. Bring your own questions and innovation challenges!
This workshop will give you new insights for your strategic product planning and product development. Furthermore, it will support you to plan for the future. It will help you to understand your existing (and new) customers and to develop product or service offerings they really want.
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What you will learn:
- Experience Outcome-Driven Innovation as a strategy and innovation process based on JTBD principles
- Learn how to define the evidenced-based growth strategy based on true customer needs
- Create a customer-centric organization with ODI
- Newest concepts and latest thinking that correspond with JTBD pioneer and inventor Tony Ulwick
- Learn how to practically uncover customer needs in interviews
- Bring back a unifying innovation vocabulary that will catalyze growth
What you will get:
- Basic knowledge of JTBD theory and the ODI process
- Get hands on experience applying the JTBD theory and the ODI process
- Real-life examples and practical exercises
- Q&A session and the possibility to discuss your questions with other executives
- All attendees get a download copy of Tony Ulwicks latest book
- Certificate JTBD+ODI “Understand”
Attendees:
- C-Level Manager
- Head of Strategy
- Head of Product Management
- Strategic Product Manager
- New Business Development
- Digital Transformation Manager
- Market Researcher
- Head of R&D
- Strategic Marketing Manager
- Innovation Manager
Date:
- June 16-17, 2021
June 16: 8:30 a.m. – 12:30 p.m. English, 1:30 p.m. – 5:30 p.m.
June 17: 8:30 a.m. – 12:30 p.m. English, 1:30 p.m. – 5:30 p.m.
Location:
Online live (CET)
Tickets:
Online Ticket: EUR 540 (normal price EUR 1.090
Special offer 2+1: Come in a group of 3, pay for 2! (please add this in the field for Remarks)
Seats are limited. Please book early to guarantee a spot.
Limited seats and different pricing for service providers and consultants: EUR 1,580 online price (normal price EUR 2,380)
Prices excl. 20% VAT.
See the impressions of our JTBD Virtual Master Class Basic on June 17 and 18, 2020.
