Basic training on putting Jobs-to-be-Done theory into practice with Outcome-Driven Innovation® to formulate a winning growth strategy.
Edizon and Strategyn have worked with hundreds of companies and have taught thousands of people the power of JTBD and ODI.
Special Topic: “How to prioritize your innovation pipeline based on customer needs and minimize the R&D risks”.
Get to know the principles of Jobs-to-be-Done thinking according to the five steps of the Outcome-Driven Innovation® process in this 2×0,5-day online live strategy workshop. The workshop will go through all ODI steps.
To better understand the content during the JTBD Virtual Master Class Basic, we recommend our JTBD E-Learning Course in advance to complete. Interested? Then register now for the two JTBD Institute trainings and get a -20% discount for each.
For each step, Martin Pattera (Edizon) and Petr Salz (Strategyn) will hold a theoretical lecture, followed by real-life examples and example exercises. The German session will be held by Martin Patterra (Edizon) and Oliver Ratschka (Edizon).
Additionally, you will listen to and learn from other innovation leaders attending the event as they discuss innovation challenges they face. Bring your own questions and innovation challenges!
This workshop will give you new insights for your strategic product planning and product development. Furthermore, it will support you to plan for the future. It will help you to understand your existing (and new) customers and to develop product or service offerings they really want.
What you will learn:
What you will get:
Online live (CET)
Online Ticket: EUR 540 (normal price EUR 1.090)
JTBD Training Packages: Book 2 charged JTBD trainings at once and get -20% discount for each (also valid for JTBD E-Learning). You already attended a training of our JTBD Institute? Get -20% discount for each JTBD training within 1 year.
Seats are limited. Please book early to guarantee a spot.
Limited seats and different pricing for service providers and consultants: EUR 1,580 online price (normal price EUR 2,380)
Prices excl. 20% VAT.