JTBD WEBINAR - Introduction

29. Jan, 2020, 08:15 / online
1-hour online Introduction on putting Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation®
Get an introduction to the Jobs-to-be-Done and Outcome-Driven Innovation® framework and its latest developments, while drinking your morning-coffee, in a 1-hour webinar.

The webinar will be held by an Edizon Managing Partner or Innovation Strategist.

We will offer different webinars on how to create a growth strategy based on hidden customer needs. Every webinar is focused on a different industry or topic.


What you will learn:

  • Experience Outcome-Driven Innovation as a strategy and innovation process based on JTBD principles
  • Get inspired from success stories and references that applied ODI
  • Understand how ODI drives growth strategies based on true customer needs

What you will get:

  • Introduction to the ODI process
  • Hands-on navigation instrument for your customer-centric innovation 


  • C-Level Manager
  • Head of Product Management
  • New Business Development
  • Digital Transformation Manager
  • Market Researcher
  • Strategic Product Manager
  • Head of R&D
  • Strategic Marketing Manager
  • Innovation Manager

Last JTBD Webinar:
January 29, 2020, 8:15 a.m. (English)
Identifying underserved Needs for Growth – Case Study on JTBD and Outcome-Driven Innovation® in Electrical Industry
with Karl-Heinz Mayer, Director of Innovation Management, Eaton Industries and Martin Pattera, Managing Partner, Edizon

More dates:
May 06, 2020, 8:30 a.m. (German)
August 26, 2020, 8:30 a.m. (English)

Free attendance

Note: Adobe Flash Player must be activated on your computer to participate at the Webinar. Moreover the webinar works best in Google Chrome Browser.

JTBD Webinar - Identify Underserved Needs for Growth - Case Study in Electrical Industry

Listen to Martin Pattera and Karl-Heinz Mayer explaining Jobs-to-be-Done and Outcome-Driven Innovation® (ODI) together with the 5 steps of a successful project. Experience how Eaton Industries used JTBD and ODI to identify underserved needs for growth. You will see this process more clearly than ever before.

Register here for the next Webinar

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