JTBD WEBINAR - Introduction
The webinar will be held by an Edizon Managing Partner or Innovation Strategist.
We will offer different webinars on how to create a growth strategy based on hidden customer needs. Every webinar is focused on a different industry or topic.
What you will learn:
- Experience Outcome-Driven Innovation as a strategy and innovation process based on JTBD principles
- Get inspired from success stories and references that applied ODI
- Understand how ODI drives growth strategies based on true customer needs
What you will get:
- Introduction to the ODI process
- Hands-on navigation instrument for your customer-centric innovation
Attendees:
- C-Level Manager
- Head of Product Management
- New Business Development
- Digital Transformation Manager
- Market Researcher
- Strategic Product Manager
- Head of R&D
- Strategic Marketing Manager
- Innovation Manager
Last JTBD Webinar:
January 29, 2020, 8:15 a.m. (English)
Identifying underserved Needs for Growth – Case Study on JTBD and Outcome-Driven Innovation® in Electrical Industry
with Karl-Heinz Mayer, Director of Innovation Management, Eaton Industries and Martin Pattera, Managing Partner, Edizon
More dates:
May 06, 2020, 8:30 a.m. (German)
August 26, 2020, 8:30 a.m. (English)
Free attendance
Note: Adobe Flash Player must be activated on your computer to participate at the Webinar. Moreover the webinar works best in Google Chrome Browser.
JTBD Webinar - Identify Underserved Needs for Growth - Case Study in Electrical Industry
Listen to Martin Pattera and Karl-Heinz Mayer explaining Jobs-to-be-Done and Outcome-Driven Innovation® (ODI) together with the 5 steps of a successful project. Experience how Eaton Industries used JTBD and ODI to identify underserved needs for growth. You will see this process more clearly than ever before.
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