27. Aug, 2019, 08:15
1-hour online Introduction on putting Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation®
Get an introduction to the Jobs-to-be-Done and Outcome-Driven Innovation® framework and its latest developments, while drinking your morning-coffee, in a 1-hour webinar.

The webinar will be held by an Edizon Managing Partner or Innovation Strategist.

We will offer different webinars on how to create a growth strategy based on hidden customer needs. Every webinar is focused on a different industry or topic.


What you will learn:

  • Experience Outcome-Driven Innovation as a strategy and innovation process based on JTBD principles
  • Get inspired from success stories and references that applied ODI
  • Understand how ODI drives growth strategies based on true customer needs

What you will get:

  • Introduction to the ODI process
  • Hands-on navigation instrument for your customer-centric innovation 


  • C-Level Manager
  • Head of Product Management
  • New Business Development
  • Digital Transformation Manager
  • Market Researcher
  • Strategic Product Manager
  • Head of R&D
  • Strategic Marketing Manager
  • Innovation Manager

Dates & Links:

January 30, 2019
August 27, 2019 
Time: 8:15 a.m.

Note: Adobe Flash Player must be activated on your computer to participate at the Webinar. Moreover the webinar works best in Google Chrome Browser.

JTBD Webinar Replay August 2019

Listen to Martin’s latest webinar from August 27, 2019.


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