Jobs-to-be-Done in practice with ODI®

27. - 28. Mrz, 2019, 18:30 / Vienna, Austria

On March 27-28, 2019 the 1st JTBD SUMMIT EUROPE will take place in Vienna. Learn how to uncover what your customers really want. Get a new perspective for innovation with Jobs-to-be-Done thinking and get the Level 1 Certificate JTBD+ODI Entry.

Jobs-to-be-Done (JTDB) is a theory to find out the needs of the customers and by doing so, make innovation far more predictable and profitable. This theory deals with the question what “job“ a customer is trying to get done. The Outcome‑Driven Innovation® (ODI) process puts Jobs-to-be-Done thinking into practice. It provides the perfect input for the creation of winning products, services and business models. The process employs qualitative, quantitative and market segmentation methods that reveal hidden opportunities for growth. At this conference we will share many examples and success stories from various industries.

Use the interactive format of this conference and discussions to get in touch with other experienced innovation executives. Get introduced into a new way of thinking about innovation and exchange your experiences on customer centric innovation. Listen to inspiring presentations and track talks of Tony Ulwick, Martin Pattera and Petr Salz from Strategyn as well as of JTBD practitioners from leading companies in various industries, who already worked with Jobs‑to-be‑Done. Moreover, our Outcome‑Driven‑Innovation method provides the perfect input for Design Thinking.

The evening event of this conference will bring you to one of the most popular and beautiful places of Austria – Schönbrunn Palace. The next day we go up to the sky in Wolke 19. At the 19th floor of Ares-Tower you will get an impressive view over Austria‘s capital city centre.

Who should attend:

  • C-Level Manager
  • Head of Product Management
  • New Business Development
  • Innovation Manager
  • Strategic Product Manager
  • Digital Transfer Manager
  • Market Researcher


At this conference you will learn how JTBD and ODI® can help you to:

  • Develop a long term job based innovation strategy and vision
  • Develop a job based market strategy to select adjacent and new markets to enter
  • Develop a job based product and service strategy to inform the development of features and solutions
  • Bring successful new products to market quickly by reprioritizing your development pipeline
  • Increase short term sales by effective job-based messaging
  • Determine which competencies your company will need in the future


Dates and Locations:

  • Wednesday, March 27, 2019 18:30 p.m. – 22:00 p.m. Schönbrunn Palace
  • Thursday, March 28, 2019 09:00 a.m. – 17:00 p.m. Wolke 19 at Ares Tower

Bitte Google Recaptcha akzeptieren um dieses Formular zu verwenden

Bitte Google Recaptcha akzeptieren um dieses Formular zu verwenden

Anrede: *    
Nachname: *    
Firma: *