24. Mar, 2021, 18:30 / HYBRID (Vienna, Austria and virtual)

Network on putting Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation®. Learn to create a customer-centric strategy and receive your Certificate JTBD+ODI “Explore”. The main topic of the event is “Become Customer-Centric and Achieve Innovation Excellence”.


In 2021 the Summit will be held for the first time as a hybrid event, which means that participants will be able to attend on site in Vienna or online during the live broadcast. Due to the current situation, it will be possible to change an on-site ticket to an online ticket at short notice.

Get a new perspective on innovation with Jobs-to-be-Done and Outcome-Driven Innovation®  in this 1 ½ day summit.

Special topic: “Become Customer-Centric and Achieve Innovation Excellence”.

The summit keynotes will be held by Edizon Innovation,  Strategyn,  JTBD experts and corporate users.

Use the interactive format and discussions to connect with innovation executives from B2B and B2C companies. Share your experiences in customer-centric innovation and network with JTBD+ODI corporate users.

Attendees will receive the Certificate JTBD+ODI “Explore“.

You already want to acquire previous knowledge? Then immerse yourself in the world of Jobs-to-be-Done and complete our JTBD E-Learning Course.

What you will learn:

  • Experience Outcome-Driven Innovation as a strategy and innovation process based on JTBD principles and get to know examples of implementation
  • Understand how ODI drives growth strategies based on true customer needs
  • Learn how to create a customer-centric strategy for your organization with ODI

What you will get:

  • Basic knowledge of the ODI process
  • User experiences and networking
  • Approaches and results from many different industries in B2B and B2C
  • Certificate JTBD+ODI “Explore”


  • C-Level Manager
  • Head of Product Management
  • New Business Development
  • Digital Transformation Manager
  • Market Researcher
  • Strategic Product Manager
  • Head of R&D
  • Strategic Marketing Manager
  • Innovation Manager

Dates and Location:
March 24, 2021: 13:00 p.m. – 22:00 p.m.
March 25, 2021: 08:30 a.m. -17:30 p.m.

ThirtyFive – Top of Vienna
Located in myhive TWIN TOWERS
Wienerbergstrasse 11
1100 Vienna, Austria

Online live (CET)


  • 1 1/2 day On-site Ticket: EUR 990
  • Early Bird On-site Ticket: EUR 690 (until Jan 24, 2021)
  • Online Ticket: EUR 490

Special offer:

  • JTBD Training Packages: Book 2 charged JTBD trainings at once and get -20% discount for each (also valid for JTBD E-Learning). You already attended a training of our JTBD Institute? Get -20% discount for each JTBD training within 1 year.

Seats are limited. Please book early to guarantee a spot.

The online tickets are available at a discounted price, please contact us for an offer.

Limited seats and different pricing for service providers and consultants:
EUR 2,780

Prices excl. 20% VAT.

Special JTBD Webinar March 2020

Listen to Martin’s latest webinar with Tony Ulwick from March 25, 2020. This webinar was held as a teaser for the 2nd JTBD Summit Europe at the original Summit date.

Do you want to uncover what your customers really want?

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