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2nd JTBD SUMMIT EUROPE

24. Mar, 2021, 18:30 / Vienna, Austria

NEW DATE: MARCH 24-25, 2021. Due to the decision of the Austrian government to cancel events because of COVID-19 travel restrictions and due to travel restrictions, we had to postpone the 2nd JTBD Summit until March 24-25, 2021. Tickets remain valid.

 

Network on putting Jobs-to-be-Done Theory into Practice with Outcome-Driven Innovation®. Learn to create a customer-centric strategy and receive your Level 1 Certificate JTBD+ODI “Explore”.

 

Get a new perspective on innovation with Jobs-to-be-Done and Outcome-Driven Innovation®  in this 1 ½ day summit.

The summit keynotes will be held by Edizon Innovation,  Strategyn,  JTBD experts and corporate users.

Use the interactive format and discussions to connect with innovation executives from B2B and B2C companies. Share your experiences in customer-centric innovation and network with JTBD+ODI corporate users.

Attendees will receive the Certificate JTBD+ODI “Explore“.

 

Register Now

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What you will learn:

  • Experience Outcome-Driven Innovation as a strategy and innovation process based on JTBD principles and get to know examples of implementation
  • Understand how ODI drives growth strategies based on true customer needs
  • Learn how to create a customer-centric strategy for your organization with ODI

What you will get:

  • Basic knowledge of the ODI process
  • User experiences and networking
  • Approaches and results from many different industries in B2B and B2C
  • Certificate JTBD+ODI “Explore”

Attendees:

  • C-Level Manager
  • Head of Product Management
  • New Business Development
  • Digital Transformation Manager
  • Market Researcher
  • Strategic Product Manager
  • Head of R&D
  • Strategic Marketing Manager
  • Innovation Manager

Dates and Location:
March 24, 2021: 13:00 p.m. – 22:00 p.m.
March 25, 2021: 08:30 a.m. -17:30 p.m.

ThirtyFive – Top of Vienna
Located in myhive TWIN TOWERS
Wienerbergstrasse 11
1100 Vienna, Austria

Tickets:

1 1/2 day ticket EUR 1,390
Early bird ticket: EUR 970 (until Jan 24, 2021)

Seats are limited. Please book early to guarantee a spot.

Limited seats and different pricing for service providers and consultants:
EUR 2,780

Prices excl. 20% VAT.

Special JTBD Webinar March 2020

Listen to Martin’s latest webinar with Tony Ulwick from March 25, 2020. This webinar was held as a teaser for the 2nd JTBD Summit Europe at the original Summit date.

Do you want to uncover what your customers really want?

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