During this webinar Tony Ulwick explains the Jobs-to-be-Done Growth Strategy Matrix™, putting disruptive innovation in the context of other innovation strategies. The Jobs-to-be-Done Growth Strategy Matrix™ shows which strategy to pursue when customer data demands a different strategy.
About the speaker:
Tony Ulwick is the pioneer of JTBD (Jobs-to-be-Done) theory and the inventor of ODI (Outcome-Driven Innovation®) process. He has applied his ODI process in leading companies across nearly all industries, achieving a success rate five times the industry average. Philip Kotler calls Tony Ulwick “the Deming of innovation” and credits him with bringing predictability to innovation.
Tony is the author of the best seller What Customers Want; his latest book is titled Jobs to be Done: Theory to Practice. He has also published articles in the Harvard Business Review and MIT Sloan Management Review. Tony’s work has been cited in hundreds of publications.