07.06.2019

Finding the right "focus adjustment"

I have a three-year-old son who keeps me busy by asking “Why”. “Why are you turning the vacuum cleaner on?” – “Because I want to remove dirt from the floor.” “Why do you want to remove dirt from the floor?” …

by Rita Zehetner
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07.06.2019

Finding the right "focus adjustment"

I have a three-year-old son who keeps me busy by asking “Why”. “Why are you turning the vacuum cleaner on?” – “Because I …

by Rita Zehetner
MORE
28.05.2019

JTBD is the talk of the town

In recent years, we’ve noticed an increasing interest in and demand for Jobs-to-be-Done (JTBD) thinking. Not only in its region of origin, the …

by Gerald Steinwender
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23.04.2019

Getting the whole job done in the mobility sector

I’d like to share with you two examples of successful innovations in the mobility sector. The first example: In June 2009, the first …

by Martin Pattera
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20.03.2019

Thomas A. Edison - a customer-centric innovator

How Thomas A. Edison evolved from an inventor to a customer-centric innovator – and why he is our namesake: Thomas A. Edison and …

by Gerald Steinwender
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04.01.2019

Escaping the commodity trap: Medical Industry

Medical Device companies face the challenges of profitability and growth in today’s healthcare markets. Health insurance companies are asking for substantial reductions in …

by Martin Pattera
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03.01.2019

Exploitation vs Exploration and the JTBD

At this year’s Peter Drucker Forum Alexander Osterwalder illustrated the exploitation-exploration gap: Most companies feel fit in exploiting existing business models, that is …

by Gerald Steinwender
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02.01.2019

Ideas are not the bottleneck in innovation

Abstract: During my professional career I dedicated myself to applying Jobs-to-be-Done thinking to innovation challenges. It follows the principle that people hire products …

by Rita Zehetner
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14.12.2018

Escaping the commodity trap: Financial Services

In our recent blog we highlighted profit and growth challenges in the healthcare industry. This time we will focus on financial services. Like …

by Martin Pattera
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14.12.2018

Escaping the commodity trap: Construction Industry

For many years, producers of machinery like wheel loaders or excavators used in the building and construction industry have been trying to optimize …

by Martin Pattera
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