20.03.2019

Thomas A. Edison - a customer-centric innovator

How Thomas A. Edison evolved from an inventor to a customer-centric innovator – and why he is our namesake: Thomas A. Edison and his invention of the lightbulb are so deeply rooted in our cultural knowledge that every child knows …

by Gerald Steinwender
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20.03.2019

Thomas A. Edison - a customer-centric innovator

How Thomas A. Edison evolved from an inventor to a customer-centric innovator – and why he is our namesake: Thomas A. Edison and …

by Gerald Steinwender
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04.01.2019

Escaping the commodity trap: Medical Industry

Medical Device companies face the challenges of profitability and growth in today’s healthcare markets. Health insurance companies are asking for substantial reductions in …

by Martin Pattera
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03.01.2019

Exploitation vs Exploration and the JTBD

At this year’s Peter Drucker Forum Alexander Osterwalder illustrated the exploitation-exploration gap: Most companies feel fit in exploiting existing business models, that is …

by Gerald Steinwender
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02.01.2019

Ideas are not the bottleneck in innovation

Abstract: During my professional career I dedicated myself to applying Jobs-to-be-Done thinking to innovation challenges. It follows the principle that people hire products …

by Rita Zehetner
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14.12.2018

Escaping the commodity trap: Financial Services

In our recent blog we highlighted profit and growth challenges in the healthcare industry. This time we will focus on financial services. Like …

by Martin Pattera
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14.12.2018

Escaping the commodity trap: Construction Industry

For many years, producers of machinery like wheel loaders or excavators used in the building and construction industry have been trying to optimize …

by Martin Pattera
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