04.01.2019

Escaping the commodity trap: Medical Industry

Medical Device companies face the challenges of profitability and growth in today’s healthcare markets. Health insurance companies are asking for substantial reductions in healthcare costs, which puts many providers under pressure. As many products are more or less comparable, there …

by Martin Pattera
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04.01.2019

Escaping the commodity trap: Medical Industry

Medical Device companies face the challenges of profitability and growth in today’s healthcare markets. Health insurance companies are asking for substantial reductions in …

by Martin Pattera
MORE
03.01.2019

Exploitation vs Exploration and the JTBD

At this year’s Peter Drucker Forum Alexander Osterwalder illustrated the exploitation-exploration gap: Most companies feel fit in exploiting existing business models, that is …

by Gerald Steinwender
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02.01.2019

Ideas are not the bottleneck in innovation

Abstract: During my professional career I dedicated myself to applying Jobs-to-be-Done thinking to innovation challenges. It follows the principle that people hire products …

by Rita Zehetner
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14.12.2018

Escaping the commodity trap: Financial Services

In our recent blog we highlighted profit and growth challenges in the healthcare industry. This time we will focus on financial services. Like …

by Martin Pattera
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14.12.2018

Escaping the commodity trap: Construction Industry

For many years, producers of machinery like wheel loaders or excavators used in the building and construction industry have been trying to optimize …

by Martin Pattera
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